All News & Research
311 articles available
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News & Announcements7 min read
China vs the US: A Decade of Per-Pet Spend Runway
China spends USD 95 per pet annually versus USD 961 in the US — a ten-fold runway that defines the next decade of category premiumisation.
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News & Announcements7 min read
From Babies to Pets: China's Nine-Quarter Conversation Shift
Across nine quarters of multi-platform social listening, China's pet-to-baby conversation ratio has expanded from 1.13× to 3.00× — a structural reallocation ...
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News & Announcements6 min read
The Single-Female Engine Driving China's Pet Conversation
All eight leading cohorts in China's Q1 2026 pet conversation are female, with NSR sentiment above +0.97. Inside the urban demand engine.
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News & Announcements7 min read
Pet Humanization in China: From Conversation to Commerce
China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.
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News & Announcements7 min read
China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months
China's pet e-commerce category reached USD 11.9B in 2025 (+17.5% YoY) as consumer conversation tripled from babies to pets across nine quarters.
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News & Announcements7 min read
Why 7 of 7 Chinese FMCG Giants Are Pivoting Into Pet
Every reportable Chinese FMCG parent is rebalancing capital from core categories into pet subsidiaries, with growth between +18% and +67%.
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News & Announcements5 min read
Amazon Botanicals in China: Zero Penetration, Maximum Opportunity
Amazon botanicals have 0% penetration in Chinese skincare. A differentiation opportunity while rivals fight over Centella Asiatica.
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News & Announcements5 min read
Clean Beauty in China: What Consumers Actually Mean
Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.
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News & Announcements5 min read
18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty
18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.
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