All News & Research
334 articles available
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Insights6 min read
Two Categories, One Aisle: What China's Baby Care Shoppers Actually Pay For
Baby skincare took 83.0% of value against baby bath on a leading China marketplace in Jan–May 2026, growing 13.4% to 6.8%, yet both trade up equally.
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Insights5 min read
China Online Food & Beverage Sales Rose 5.1% in H1 2026
China's online food and beverage sales rose 5.1% to CN¥ 304.57 billion in H1 2026, while volume grew 3.8%, so value ran ahead of volume.
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Insights6 min read
Two Playbooks, Both Winning: The Export-Challenger Strategy in US and UK Hairdryers
$41M vs $13M in two-year US revenue: export challengers are winning hairdryer share with two playbooks, $35–$43 volume and ~$120 specification parity.
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Insights6 min read
Where the Money Actually Is in the US and UK Hairdryer Market
Entry hairdryers are 62.0% of US listings but 39.1% of revenue. Where the money sits in an $889M US and $127M UK category, and what it means for entry.
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Insights5 min read
The Hairdryer Price Ladder: Where Listings Crowd and Where Revenue Sits
Entry products are 62.0% of US hairdryer listings but 39.1% of revenue, while the flagship tier is 3.1% of listings and 15.8% of revenue.
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Insights6 min read
Football Gear, Drinks and Snacks: China's World Cup Spend
Chinese spending on football gear, drinks and snacks built steadily before the 11 June 2026 World Cup kickoff, with jersey revenue up 138% year on year.
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Insights6 min read
Jerseys and Footballs: China's 2026 World Cup Fan Gear
Chinese fans' national-team jersey spending reached CN¥16.9 million in June 2026, up 138% YoY, while footballs led fan gear at CN¥26.1 million.
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Insights7 min read
Drinks and Beer: China's 2026 World Cup Match Nights
Chinese fans stocked up on drinks before the June 2026 World Cup kickoff: energy and functional drinks rose 74% from April to June to CN¥75.5M.
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Insights5 min read
China World Cup Snacks: What Fans Bought Online in 2026
Chinese fans stocked up on match-night snacks into the 11 June 2026 World Cup kickoff: braised luwei rose 269% from April to June, crayfish 182%.
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