All News & Research
335 articles available
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Insights7 min read
Pet Humanization in China: From Conversation to Commerce
China pet humanization sub-verticals span 410K-post dining buzz to USD 38.2M apparel GMV. Where conversation crossed into commerce, and where not.
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Insights7 min read
China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months
China's pet e-commerce category reached USD 11.9B in 2025 (+17.5% YoY) as consumer conversation tripled from babies to pets across nine quarters.
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Insights7 min read
Why 7 of 7 Chinese FMCG Giants Are Pivoting Into Pet
Every reportable Chinese FMCG parent is rebalancing capital from core categories into pet subsidiaries, with growth between +18% and +67%.
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Insights6 min read
Southeast Asia Beauty E-commerce: $4.33 Billion Across Three Diverging Markets
Beauty e-commerce across Indonesia, Thailand and Vietnam, a market sized at $4.3B: the categories carrying growth and the consumers behind them.
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Insights7 min read
SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%
Vietnam's YLEE grew 5,300% to create a new acne-care category. Inside the $2.19B Southeast Asia skincare market on Shopee and the brands driving its growth.
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Insights6 min read
Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies
40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.
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Insights6 min read
China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel
China's online perfume market hit CN¥ 90B. Premium and content-led channels each ran ~$300M in six months at a 4.2x price gap, serving different buyers.
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Insights6 min read
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
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Insights7 min read
The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology
"Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.
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