All News & Research
334 articles available
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Insights7 min read
Celebrity Marketing in China: What Philips and Jay Chou Show
Philips' Jay Chou campaign drove 428,171 posts and moved the brand's social discussion towards under-30 consumers. What celebrity endorsement in China delivers.
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Insights6 min read
Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle
Brand competition in China's razors market, H1 2025: how Flyco, Panasonic and rivals compete on demand, plus category and consumer signals from Moojing data.
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Insights4 min read
Chinese Yam Surges 666% as TCM Meets Modern Probiotics
Chinese Yam (+666%) and Astragalus (+350%) are rising in China's GI supplements, as probiotics, at CN¥ 2.6 billion in Jan–Sep 2025, slow to 3.8%.
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Insights5 min read
Probiotics Expand Beyond GI: Emotional Wellness Surges 160%
Probiotics in China expand into oral care and emotional wellness, with online sales of mood-support probiotics up 160% year on year in Jan-Sep 2025.
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Insights5 min read
China Online Fashion Sales Hit CN¥ 695B as Shoppers Trade Up
Online fashion sales on two of China's largest marketplaces reached CN¥ 695.48B in MAT2025 as outdoor apparel grew 21.5% and shoppers traded up.
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Insights7 min read
Three Brand Archetypes Driving China Fashion Growth in 2025
Outdoor apparel +21.5%, functional underwear +31%: how three brand archetypes are capturing China's fashion growth while scale stops paying.
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Insights5 min read
China's Eye Health Market Surges to CN¥ 26.5B in H1 2025
China's online eye health market reached CN¥ 26.54 billion in MAT2025 (+32.7% YoY), led by lamps and lighting, with eye-care personal care growing fastest.
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Insights6 min read
China's CN¥ 36B Hygiene Market Pivots to Safety
China's online hygiene market hit CN¥ 36.1B in H1 2025 as content-led commerce gained share in sanitary pads and safety-grade pad sales more than doubled.
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Insights4 min read
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Lutein sales in China fell 21.6% while bilberry grew 19.6% and saffron extract 156.3%, as eye care buyers move to premium anthocyanin ingredients.
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