All News & Research
311 articles available
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News & Announcements4 min read
Zhiben Hits CN¥ 1.21B on Tmall-First Strategy and Eco-Packaging Innovation
Zhiben (至本) reached CN¥ 1.21 billion in rolling annual sales (+7.6% YoY) through Tmall-first DTC strategy, eco-friendly packaging, and cleanser/makeup remove...
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News & Announcements8 min read
China's Baby Feeding Products Market H1 2024: Decline Above, Innovation Below
Analysis of China's baby-feeding products market in H1 2024: category sizing, fast-growing sub-categories and parent-demand signals from Moojing data.
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News & Announcements1 min read
Jellycat Surges +126% as Plush Toys Embrace Premium Positioning
Jellycat captures 13.86% of China plush toy market with +126% growth as premium positioning reshapes the CN¥ 2.3B segment.
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News & Announcements1 min read
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.
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News & Announcements4 min read
Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive
Health-oriented snack brands are outperforming in China -- zero-sugar biscuits grew +30.7%, tea-infused candy surged +348.8%, and additive-free nuts rose +20...
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News & Announcements5 min read
China's Snack Food Market Rebounds to CN¥ 136.5B: Q2 2024 Insights
China's online snack food market reached CN¥ 136.5B in MAT2024, rebounding +8.6% YoY with unit volume surging +26.8% as nuts, candy, and bakery drove growth.
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News & Announcements5 min read
China's Probiotics Growth Frontier: Adjuvant Therapy, Oral Health, and Brand Strategies in Q1 2024
While China's overall probiotics health supplements market contracted -27% in Q1 2024, three emerging functional segments are rewriting the growth playbook: ...
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News & Announcements5 min read
China's Probiotics E-Commerce Market in Q1 2024: A CN¥ 1.92B Market Navigating Contraction
China's Taobao-Tmall probiotics market declined -13.8% YoY to CN¥ 1.92B in Q1 2024, but emerging functional segments like adjuvant therapy (+101.9%) and oral...
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News & Announcements5 min read
Inside the Battle: FILA vs. ANTA, Nike vs. Domestic Brands in China's Sportswear Arena
FILA overtook ANTA with CN¥ 10.2B in online sales (+38.4% YoY) while Nike defended 12.6% share. Women's sportswear outpaced men's as the market's primary gro...
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