All News & Research
334 articles available
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Insights4 min read
Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise
China's infant lutein market exceeded CN¥ 800 million in 2024, driven by parents' myopia fears, with gummy formats holding 82.8% of sales.
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Insights4 min read
Infant Formula PGC-UGC Gap Exposes Trust Deficit
In China's infant formula content, brands lead with ingredients (36.3%) while parents raise side effects 2.3 times as often, with allergy the top concern.
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Insights4 min read
China Retail Sales Hit CN¥ 47.1T as Content Commerce Grows
China's food e-commerce landscape shifts as content platforms triple their share and health food grows 29% YoY, redrawing the channel and demand.
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Insights5 min read
China Electrolyte Drinks: From Recovery to Daily Hydration
Electrolyte drink sales on two leading Chinese marketplaces grew eightfold in two years, as the category moved from fever recovery into everyday hydration.
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Insights4 min read
Deer Blood + Cordyceps Sales Surge 357.8% YoY
In China's cordyceps market, deer blood + cordyceps sales grew 357.8% YoY. See the efficacy claims behind demand, led by cough relief and lung nourishment.
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Insights4 min read
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Chinese parents posted 1.43 million social media mentions about children's vision in 2024, as device use drove 52.3% of eye care supplement purchases.
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Insights6 min read
China's Cat Market: Domestic Brands Capture 62% of Sales
China's online cat market reached CN¥ 46.75 billion, and domestic brands held 62% of sales among the 100 largest cat staple food brands, up 16.9% YoY.
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Insights6 min read
Data-Driven Product Selection for China's Beverage Market
A four-stage, data-driven methodology for identifying high-growth beverage opportunities in China's online market, from category sizing to brand and channel.
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Insights5 min read
China Health & Wellness Market Hits CN¥ 75.2B Online
China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions in 2024, revealing key shifts in categories, ingredients and consumer demand.
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