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318 articles available

  1. News & Announcements
    5 min read

    China's Health Supplements Market Hits CN¥ 115B Online

    China's online health supplements market reached CN¥ 115.45B in 2023, up +24.6% YoY, with Douyin doubling sales to overtake JD.com.

  2. News & Announcements
    6 min read

    How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch

    Ochirly's Chen Fenwan collaboration resumed sales growth 10 months post-launch, proving artist partnerships deliver long-term brand equity.

  3. News & Announcements
    7 min read

    Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic

    Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.

  4. News & Announcements
    6 min read

    UHT Milk and Cheese Reveal China's Evolving Dairy Landscape in Q1 2024

    China's UHT milk market remains a Yili-Mengniu duopoly while the cheese segment fragments into regional specialty and imported niches. Q1 2024 channel data a...

  5. News & Announcements
    8 min read

    China Sportswear & Outdoor Footwear: Q1 2024 Brand Race

    China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.

  6. News & Announcements
    9 min read

    China Snacks & Condiments: Brand Innovation in Q1 2024

    China's snack and condiment markets in Q1 2024 — brand analysis, ingredient trends, Deboned Warrior and Buji case studies.

  7. News & Announcements
    9 min read

    Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024

    Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife allergen-free strategy and Aveeno's +80% Douyin (抖音) playbook.

  8. News & Announcements
    7 min read

    China Parent & Infant Market Q1 2024: What's Driving Growth

    China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births, premiumisation, and Douyin (抖音) growth reshape demand.

  9. News & Announcements
    7 min read

    China's Pet Market: CN¥ 17bn, Male Owners Now Majority

    China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

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