By Jessie Wang
1 min read
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SEA beauty e-commerce hits $4.3B on Shopee. Three countries, three different markets. Hair care is the only universal winner.
Vietnam's YLEE grew 5,300% to create a new acne care category. Inside the $2.19B SEA skincare market on Shopee.
40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.
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