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Toys & Games

Explore content tagged with Toys & Games. 9 items available.

Five crafts doubled online in China: four moves for brands
Insights

Five Crafts Doubled Online in China: Four Moves for Brands

by Jotham Lim

Five craft and hobby products grew 116% on three of China's largest marketplaces in the year to August 2026. Four recommendations for brands.

Toys & Games E-commerce & Consumer Trends China
China online fuse-bead sales hit CN¥ 1.57 billion in a year
Insights

China Online Fuse-Bead Sales Hit CN¥ 1.57 Billion in a Year

by Jotham Lim

Fuse-bead sales on three of China's largest marketplaces rose from CN¥ 81 million to CN¥ 1.57 billion in the year to August 2026, as crafts took off.

Toys & Games China Consumer Trends
China's AI Toy Market 2025: The Rise of Emotional Companions
Insights

China's AI Toy Market 2025: The Rise of Emotional Companions

by Jotham Lim

China AI toy sales hit CN¥ 740M (+427% YoY) in 2025, as trendy plush toys grew 1,466% and emotional companionship outpaced robots.

Consumer Electronics Toys & Games
China's Online 3C Electronics Sales Topped CN¥1.1tn in 2025
Insights

China's Online 3C Electronics Sales Topped CN¥1.1tn in 2025

by Jotham Lim

China's online 3C electronics sales passed CN¥ 1.1 trillion in 2025, up 18.5% on fewer units, as power-bank certification rules and AI toys drove growth.

Consumer Electronics Toys & Games
China Plush Toys H1 2024: Premium and Value Tiers Gain Share
Insights

China Plush Toys H1 2024: Premium and Value Tiers Gain Share

by Jessie Wang

China's online plush toy market reached CN¥ 2.3B in H1 2024, up 3.4%, as prices split between IP products below CN¥ 50 and collectibles above CN¥ 200.

Toys & Games China
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
Insights

China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape

by Jessie Wang

China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.

Toys & Games China

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