Articles by Jessie Wang (106)
Who Really Leads Europe's Portable-AC Boom
The 2026 heatwave lifted four Amazon marketplaces, but leadership diverged — Midea tops only Germany, while De'Longhi still leads France, Italy and the UK.
How Midea Won Germany: Inside the PortaSplit Sell-Out
Amazon data shows Midea is Germany's No. 1 portable-AC brand at 19.0% share — a premium, regulation-aware win, not a continent-wide sweep.
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Moojing partnership study reads it through three pillars: campus 3C, re...
Refined Self-Care 2025: How China's College Students Learned to Read the Label
In China's 2025 back-to-school season, college students moved CN¥ 3.72B of personal-care spend toward ingredient-savvy "refined repair" — skin maintenance no...
Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
In China's 2024 Autumn/Winter season, "light outdoor" apparel sales rose +42% as trail and park styles crossed into the daily commute. A JD × Moojing read on...
Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy
In China's 2024 A/W season, warming technology became a purchase driver: tech-enhanced apparel reached CN¥ 2.05B (~US$ 289M), with heat-storage +151% and col...
China Pet Supplements 2026: A CN¥ 3.69 Billion Blue Ocean Growing +20.3% a Year
China's pet supplement market hit CN¥ 3.69 billion in MAT 2025, up 20.3% YoY — a low-concentration blue ocean where domestic brands grow fastest.
China Pet Food 2026: How Precision Health Management Became the CN¥ 41 Billion Market's Growth Engine
China's online dog-and-cat food market reached CN¥ 41.38 billion in MAT 2025 (+9.0% YoY). Growth is concentrating in functional, precision-health products as...
China's CN¥ 383.2B Proactive Health Economy: From Treatment to Precision Prevention
China's online health market reached CN¥ 383.2B in 2025 (+15% YoY) as consumers shifted from treatment to precision prevention.
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