Articles by Jessie Wang (110)
Gut-Health Claims Move Into Cat Food in China, Not the US
Probiotic and digestive claims gave up 5.24 and 7.34 points of China's pet supplements shelf between 2022 and 2025 and gained share of the cat staple-food sh...
The Hairdryer Price Ladder: Where Listings Crowd and Where Revenue Sits
Entry products are 62.0% of US hairdryer listings but 39.1% of revenue, while the flagship tier is 3.1% of listings and 15.8% of revenue.
Football Gear, Drinks and Snacks: China's World Cup Spend
Chinese shoppers spent more and more on football gear, drinks and snacks before the 11 June World Cup kickoff — jerseys +138% vs a year ago, drinks +74% from...
The Snacks China Ate on 2026 World Cup Match Nights
Chinese fans bought more and more snacks into the World Cup kickoff — braised luwei +269% from April to June on regular online stores — while live-stream and...
How Midea Won Germany: Inside the PortaSplit Sell-Out
Amazon data shows Midea is Germany's No. 1 portable-AC brand at 19.0% share — a premium, regulation-aware win, not a continent-wide sweep.
Europe's Portable-AC Boom Was Four Markets, Not One
The 2026 heatwave lifted four European portable-AC markets at very different speeds — and category growth proved a poor guide to competitive gain.
Refined Self-Care 2025: How China's College Students Learned to Read the Label
In China's 2025 back-to-school season, college students moved CN¥ 3.72B of personal-care spend toward ingredient-savvy "refined repair" — skin maintenance no...
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Moojing partnership study reads it through three pillars: campus 3C, re...
Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
In China's 2024 Autumn/Winter season, "light outdoor" apparel sales rose +42% as trail and park styles crossed into the daily commute. A JD × Moojing read on...
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