Articles by Jessie Wang (103)
Quercetin Grew 105% as Novel Ingredients Reshape Supplements
Quercetin grew 105.5% YoY to CN¥ 536 million as post-pandemic health consciousness drove explosive supplement demand in China.
China Home Appliances Q1 2023: How Emerging Categories Grew
Appliance sales on two leading Chinese marketplaces were almost flat at CN¥ 50.41 billion in Q1 2023 as outdoor power, floor scrubbers and wall breakers surged.
Floor Scrubbers vs Sweeping Robots: China's Cleaning Split
China's CN¥ 3.61B cleaning market splits, as floor scrubbers attract 200+ brands while sweeping robot sales concentrate in a handful of brands.
Body Cleansing Market Holds at CN¥ 52.3B as Shower Gel Grows
China's body cleansing market on two leading marketplaces held almost flat at CN¥ 52.3 billion in MAT2023, as shower gels grew 7.68% and scalp care 35.3%.
China Eye Protection Lamp Market Hits Social Media Inflection Point
China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up 372.2% YoY and a brand-consumer perception gap emerging.
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
In 2023, eye protection lamp brands in China led on functionality (32.7%), while consumers cared most about design (30.5%), a gap in what each stressed.
Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
Pregnant women (35.7%) and elderly caregivers (32.7%) drive nearly 70% of China's adult milk powder discussion, yet brands lead on nutrition, not taste.
Air Fryer Brand Competition 2023: US, Germany, Philippines
How air fryer brand competition differed across the US, Germany and the Philippines in 2023, as the US market consolidated and the Philippine one fragmented.
China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023
China's nutritional supplements market hit CN¥ 328.3B in 2023 as online sales grew 31.1% YoY. Four structural trends are driving the next wave of growth.
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