Articles by Jessie Wang (98)
CBP Ingredient Surges +591.8% in Children's Milk Powder
CBP children's growth milk powder surged +591.8% YoY as active brands jumped from 6 to 138 in two years.
Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
Pregnant women and elderly caregivers drive 68% of China's adult milk powder discussion, yet brands still lead with nutrition messaging — not the taste and s...
Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments
Ninja captured 27.9% of Amazon US while CR5 surged to 64.7%. Philips led Amazon Germany with +214% growth. Shopee Philippines saw CR5 collapse from 32% to 21...
China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023
China's nutritional supplements market hit CN¥ 328.3B in 2023 with online sales surging +31.1% YoY. Four structural trends are driving the next wave of growth.
China's Health Beauty Share Hits 25.2% Amid Market Decline
Health & beauty captures 25.2% of China's beauty market despite -8.8% YoY decline, outperforming broader beauty in key promotions.
China's Clean Beauty Surges +22.3% YoY to CN¥ 3 Billion
Clean beauty on Tmall grew +22.3% YoY to CN¥ 2.99 billion in 2022, with China's global share surging +5pp to overtake the US.
China Fashion Drops -13.8% but Premiumization Lifts ASP
China's Tmall fashion market fell to CN¥ 493B in 2022, yet all 15 sub-categories raised average prices as consumers traded up.
China Child Car Seats: Premium Surge as CN¥ 5,000+ Triples
China's child car seat market shifts premium as CN¥ 5,000+ segment triples while overall sales decline -7.1% YoY.
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