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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (87)

Coffee Machines +144%, Robot Vacuums +72%: JD.com's Small Appliance Boom in H1 2025
Insights

Coffee Machines +144%, Robot Vacuums +72%: JD.com's Small Appliance Boom in H1 2025

by Jessie Wang

Market analysis of Small Home Appliances in China. H1 2025 insights and trends.

small-home-appliances
How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier
Insights

How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier

by Jessie Wang

Market analysis of Small Home Appliances in China. H1 2025 insights and trends.

small-home-appliances
Chinese Yam Surges +666% as TCM Meets Modern Probiotics
Insights

Chinese Yam Surges +666% as TCM Meets Modern Probiotics

by Jessie Wang

Traditional Chinese medicine ingredients show explosive growth in GI supplements, with Chinese Yam +666% and Astragalus +350% as the food-as-medicine trend a...

Health Supplements China traditional-medicine
Probiotics Expand Beyond GI: Emotional Wellness Surges +160%
Insights

Probiotics Expand Beyond GI: Emotional Wellness Surges +160%

by Jessie Wang

Probiotics expand into oral care and emotional wellness, with mood-supporting probiotics growing +160% YoY as gut-brain axis science gains consumer acceptance.

Wellness China Probiotics
China's CN¥ 36B Hygiene Market Pivots to Safety
Insights

China's CN¥ 36B Hygiene Market Pivots to Safety

by Jessie Wang

China's online hygiene market hit CN¥ 36.1B in H1 2025. Douyin overtakes Tmall for sanitary pads as safety-grade products surge +100% after scandal.

China hygiene-products consumer-goods
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Insights

Bilberry and Saffron Surge as Lutein Declines in Eye Care

by Jessie Wang

Lutein sales fell -21.6% while bilberry grew +19.6% and saffron extract surged +156.3%, marking a decisive rotation toward premium eye care ingredients in Ch...

China dietary-supplements eye-health
China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
Insights

China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape

by Jessie Wang

China's online cosmetics market reached CN¥ 235.23 billion in H1 2025 with +10.1% YoY growth. Value-conscious consumers drive dramatic price shifts as skinca...

Skincare Cosmetics makeup
China's Oral Care Market Hits CN¥ 34.35 Billion in 2024
Insights

China's Oral Care Market Hits CN¥ 34.35 Billion in 2024

by Jessie Wang

China's online oral care market surged +17.2% YoY to CN¥ 34.35 billion in 2024, led by toothpaste at +28.6% growth.

Market Analysis China oral-care
Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise
Insights

Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise

by Jessie Wang

China's infant lutein market exceeded CN¥ 800 million in 2024 with +518% YoY leader growth, driven by myopia fears and gummy format dominance at 82.8%.

China dietary-supplements lutein

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