Articles by Jessie Wang (103)
China Kitchen Appliances: Design Outranks Function
Appearance design now outranks cooking performance across China's kitchen appliances. Cross-category analysis reveals the shift.
Electric Stew Pots Surge 9.5% on Premium Demand
China's electric stew pot sales hit CN¥ 1.40B (+9.5% YoY) as consumers trade up and emerging brands compete through niche design and innovation.
How China's Open-Ear Audio and Action Camera Markets Were Reshaped in 2024
OWS earphones grew 86.2% and action cameras 69.0% in China's 2024 3C market. What drove two of the year's fastest-expanding device categories.
China's 3C Devices Market 2024: OWS Earphones and Action Cameras Drive a CN¥ 785B Market Forward
China's 3C devices market reached CN¥ 785B in 2024 (+6.7% YoY). Smart wearables surged 24.5%, OWS earphones 86.2%, and action cameras 69.0%.
Mooncake Market Bifurcation: Why Loose Formats Are Growing
Loose mooncake volume grew 7.1% in Mid-Autumn 2024 while gift boxes, 86.4% of online sales, came under pressure as China's mooncake market split in two.
Pet Tech, AI Toys, and Trail Running Fuel China Growth
Smart pet appliances, AI toys, health products and trail running grew strongly in 2025, with health and wellness up 21.4% and the others faster still.
China's Maternity & Baby Market Reaches CN¥ 223.78 Billion Online: Key Growth Drivers and Competitive Landscape in 2025
China's maternity and baby online market reached CN¥ 223.78 billion in 2025, up 12.6% YoY, as maternal nutrition grew 37.6% and online share rose to 46.1%.
Xiaomi's Ecosystem Strategy: Diversifying Categories in 2022
How the Xiaomi, Redmi and Mijia lines moved into eye protection lamps, door locks, water heaters and other categories in 2022, and the upgrades behind them.
China's Camping Boom Drove +708% Growth in Camp Wagons in 2022
Outdoor camp wagons surged 708.2% YoY as camping matured into mainstream leisure, while pet and mother-baby sectors premiumized.
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