Articles by Jessie Wang (103)
SEA Skincare: The $2.19B Market and Vietnam's Acne-Care Boom
The $2.19B Southeast Asia skincare market on a leading regional marketplace, and how Vietnam's YLEE built a new acne-care category through livestream.
Niche Fragrance Brands Surge in China as Shoppers Trade Up
Niche and salon fragrance houses grew by up to 165% on a leading marketplace in China. Why consumers are trading up to exclusive, skin-close scents.
Clean Beauty in China: What Consumers Actually Mean
Chinese consumers read clean beauty as ingredient safety first and eco claims last. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.
Chinese Beauty Sustainability: Reviews Show an Adoption Gap
Reviews show sustainability is not what makes Chinese beauty buyers purchase, yet refills score 5.6 to 1 on satisfaction. The adoption gap explained.
China GI Health Supplements Reach CN¥ 3.88B in 2025
China's online GI health supplements market reached CN¥ 3.88 billion with +14.5% YoY growth as consumers shift toward proactive digestive wellness.
Cushion Foundations Surge +37.3% as China's Makeup Evolves
Cushion foundation sales in China grew 37.3% in 2025 as makeup shifted from heavy coverage to skin-enhancing looks that keep natural features in place.
China's Online Anti-Aging Skincare Sales Rose 26.3% in 2025
China's online anti-aging skincare market grew 26.3% to CN¥ 129.8B in 2025, as body anti-aging grew 146.7% and took the category beyond facial care.
China's Brain Nutrition Market Grows 50.6% to CN¥ 11.9B
China's online brain nutrition sales grew 50.6% to CN¥ 11.9B in 2025, with Omega-3 at 71.9% of sales and cognitive enhancement at 40.1% of demand.
China Food-Medicine Homology Online Sales: CN¥56.78B in 2024
China's online food-medicine homology market hit CN¥ 56.78 billion in 2024. Astragalus leads growth at +75.2% YoY as younger consumers reshape demand.
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