Articles by Jessie Wang (110)
China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months
China's pet e-commerce category reached USD 11.9B in 2025 (+17.5% YoY) as consumer conversation tripled from babies to pets across nine quarters.
Clean Beauty in China: What Consumers Actually Mean
Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.
18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty
18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.
SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%
Vietnam's YLEE grew 5,300% to create a new acne-care category. Inside the $2.19B Southeast Asia skincare market on Shopee and the brands driving its growth.
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
China GI Health Supplements Reach CN¥ 3.88B in 2025
China's online GI health supplements market reached CN¥ 3.88 billion with +14.5% YoY growth as consumers shift toward proactive digestive wellness.
Cushion Foundations Surge +37.3% as China's Makeup Evolves
Cushion foundations surged +37.3% as China's makeup market shifted from heavy coverage to skin-enhancing beauty in 2025, redefining product and brand strategy.
Anti-Aging Drives China's Skincare Boom at +26.3% YoY
China's anti-aging skincare market surged +26.3% to CN¥ 129.8B in 2025 as body anti-aging exploded +146.7%, expanding the category well beyond facial care.
China's Brain Nutrition Market Grows +50.6% to CN¥ 11.9B
China's Brain Nutrition market surged +50.6% to CN¥ 11.9B in 2025. Omega-3 holds 71.9% share as cognitive enhancement drives 40.1% of demand.
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