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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (93)

Xiaomi E-commerce Sales Reverse After Four-Year Growth Streak
Insights

Xiaomi E-commerce Sales Reverse After Four-Year Growth Streak

by Jessie Wang

Xiaomi's Tmall sales fell to CN¥ 27.5 billion in 2022 after achieving 18.7% CAGR from 2018-2021, as smartphones plunged -44.3% YoY.

China Consumer Electronics xiaomi
China's Maternity & Baby Market Reaches CN¥ 223.78 Billion Online: Key Growth Drivers and Competitive Landscape in 2025
Insights

China's Maternity & Baby Market Reaches CN¥ 223.78 Billion Online: Key Growth Drivers and Competitive Landscape in 2025

by Jessie Wang

China's maternity and baby online market hit CN¥ 223.78B in 2025, growing +12.6% YoY. Analysis of category dynamics, channel shifts, and brand strategies.

Market Analysis China Ecommerce Maternity Baby
China's Camping Boom Drove +708% Growth in Camp Wagons in 2022
Insights

China's Camping Boom Drove +708% Growth in Camp Wagons in 2022

by Jessie Wang

Outdoor camp wagons surged +708.2% YoY as camping matured into mainstream leisure, while pet and mother-baby sectors premiumized.

Consumer Trends China outdoor-recreation
China's Pet Food Market Reaches CN¥ 41 Billion as Quality Competition Reshapes Industry
Insights

China's Pet Food Market Reaches CN¥ 41 Billion as Quality Competition Reshapes Industry

by Jessie Wang

China's online pet food market hit CN¥ 41.38 billion in 2025. Analysis of brand shifts, category growth, and the regulatory forces reshaping competition.

E Commerce China Market Pet Food
China Singles Day 2022: Sales Dip -2.68% but Prices Rise +7.57%
Insights

China Singles Day 2022: Sales Dip -2.68% but Prices Rise +7.57%

by Jessie Wang

China's 2022 Double 11 Tmall sales fell -2.68% YoY to CN¥ 301.6 billion while average prices rose +7.57%, revealing a premiumization shift.

E Commerce China singles-day
Thailand: Lip Makeup Sees High Growth, with Hydration and Sun Protection as Core Functionalities
Insights

Thailand: Lip Makeup Sees High Growth, with Hydration and Sun Protection as Core Functionalities

by Jessie Wang

In 2023, the sales of beauty and personal care products on Shopee and Lazada in Thailand saw a significant surge, with particular attention on the...

E Commerce Beauty Cosmetics
The Philippines Beauty and Personal Care Market: Perfumes Lead Sales
Insights

The Philippines Beauty and Personal Care Market: Perfumes Lead Sales

by Jessie Wang

According to data from Moojing Oversea, the beauty and personal care market on Lazada's platform in the Philippines stands as the largest, with a...

E Commerce Beauty Perfume
Empowering Adventures: The Dynamic Growth of Portable Power Solutions
Insights

Empowering Adventures: The Dynamic Growth of Portable Power Solutions

by Jessie Wang

According to Precedence Research, the U.S. portable power station market was USD1.23 billion in 2022, expected to reach USD1.78 billion by 2032, with...

E Commerce Outdoor Equipment Portable Power
Hiking and Camping: Apparel for Hiking Travel Grows Over 100%
Insights

Hiking and Camping: Apparel for Hiking Travel Grows Over 100%

by Jessie Wang

According to the American Camping Association, there were 4,300 campsites in the US by 2021, attracting approximately 40 million visitors annually....

Outdoor Sports Consumer Insights Hiking & Camping

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