Skip to main content
Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (93)

Probiotics Expand Beyond GI: Emotional Wellness Surges +160%
Insights

Probiotics Expand Beyond GI: Emotional Wellness Surges +160%

by Jessie Wang

Probiotics expand into oral care and emotional wellness, with mood-supporting probiotics growing +160% YoY as gut-brain axis science gains consumer acceptance.

Wellness China Probiotics
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Insights

Bilberry and Saffron Surge as Lutein Declines in Eye Care

by Jessie Wang

Lutein sales fell -21.6% while bilberry grew +19.6% and saffron extract surged +156.3%, marking a decisive rotation toward premium eye care ingredients in Ch...

China dietary-supplements eye-health
China's CN¥ 36B Hygiene Market Pivots to Safety
Insights

China's CN¥ 36B Hygiene Market Pivots to Safety

by Jessie Wang

China's online hygiene market hit CN¥ 36.1B in H1 2025. Douyin overtakes Tmall for sanitary pads as safety-grade products surge +100% after scandal.

China hygiene-products consumer-goods
China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
Insights

China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape

by Jessie Wang

China's online cosmetics market reached CN¥ 235.23 billion in H1 2025 with +10.1% YoY growth. Value-conscious consumers drive dramatic price shifts as skinca...

Skincare Cosmetics makeup
China's Oral Care Market Hits CN¥ 34.35 Billion in 2024
Insights

China's Oral Care Market Hits CN¥ 34.35 Billion in 2024

by Jessie Wang

China's online oral care market surged +17.2% YoY to CN¥ 34.35 billion in 2024, led by toothpaste at +28.6% growth.

Market Analysis China oral-care
Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise
Insights

Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise

by Jessie Wang

China's infant lutein market exceeded CN¥ 800 million in 2024 with +518% YoY leader growth, driven by myopia fears and gummy format dominance at 82.8%.

China dietary-supplements lutein
Infant Formula PGC-UGC Gap Exposes Trust Deficit
Insights

Infant Formula PGC-UGC Gap Exposes Trust Deficit

by Jessie Wang

China's infant formula brands focus on ingredients while parents prioritize safety -- exposing a critical trust gap.

China Health & Wellness infant-formula
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Insights

Screen Time Anxiety Drives 1.43M Vision Posts by Parents

by Jessie Wang

Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...

Social Media China children-health
China Health & Wellness Market Hits CN¥ 75.2B Online
Insights

China Health & Wellness Market Hits CN¥ 75.2B Online

by Jessie Wang

China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions, revealing key market shifts.

China dietary-supplements Health & Wellness

Need Deeper APAC Market Intelligence?

Our research team can provide custom data and analysis tailored to your business needs.