Articles by Jessie Wang (93)
Probiotics Expand Beyond GI: Emotional Wellness Surges +160%
Probiotics expand into oral care and emotional wellness, with mood-supporting probiotics growing +160% YoY as gut-brain axis science gains consumer acceptance.
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Lutein sales fell -21.6% while bilberry grew +19.6% and saffron extract surged +156.3%, marking a decisive rotation toward premium eye care ingredients in Ch...
China's CN¥ 36B Hygiene Market Pivots to Safety
China's online hygiene market hit CN¥ 36.1B in H1 2025. Douyin overtakes Tmall for sanitary pads as safety-grade products surge +100% after scandal.
China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
China's online cosmetics market reached CN¥ 235.23 billion in H1 2025 with +10.1% YoY growth. Value-conscious consumers drive dramatic price shifts as skinca...
China's Oral Care Market Hits CN¥ 34.35 Billion in 2024
China's online oral care market surged +17.2% YoY to CN¥ 34.35 billion in 2024, led by toothpaste at +28.6% growth.
Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise
China's infant lutein market exceeded CN¥ 800 million in 2024 with +518% YoY leader growth, driven by myopia fears and gummy format dominance at 82.8%.
Infant Formula PGC-UGC Gap Exposes Trust Deficit
China's infant formula brands focus on ingredients while parents prioritize safety -- exposing a critical trust gap.
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...
China Health & Wellness Market Hits CN¥ 75.2B Online
China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions, revealing key market shifts.
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