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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (103)

China's Online Pet Food Sales Reach CN¥ 41 Billion, Up 9.0%
Insights

China's Online Pet Food Sales Reach CN¥ 41 Billion, Up 9.0%

by Jessie Wang

China's online pet food market hit CN¥ 41.38 billion in 2025. Analysis of brand shifts, category growth, and the regulatory forces reshaping competition.

Pet China E-commerce & Channels
China Singles Day 2022: Premiumization Reshapes Spending
Insights

China Singles Day 2022: Premiumization Reshapes Spending

by Jessie Wang

Spending at China's 2022 Double 11 shifted toward premium purchases as average selling prices rose and shoppers favoured home, health and outdoor categories.

China E-commerce & Channels Seasonal & Festival
Thailand: Lip Makeup Sees High Growth, with Hydration and Sun Protection as Core Functionalities
Insights

Thailand: Lip Makeup Sees High Growth, with Hydration and Sun Protection as Core Functionalities

by Jessie Wang

Lip makeup is one of the fastest-growing beauty categories on a leading Thai marketplace, and hydration and sun protection are what buyers want.

Beauty & Skincare E-commerce & Channels
Philippines Beauty and Personal Care: Perfume Leads Growth
Insights

Philippines Beauty and Personal Care: Perfume Leads Growth

by Jessie Wang

Beauty and personal care sales on a leading Philippine marketplace reached USD 365 million in 2023, up over 150%, as perfume sales grew over 800%.

Beauty & Skincare E-commerce & Channels
Empowering Adventures: The Dynamic Growth of Portable Power Solutions
Insights

Empowering Adventures: The Dynamic Growth of Portable Power Solutions

by Jessie Wang

Portable power station sales on a leading US marketplace reached USD527 million in the year to February 2024, up 18.5%, as solar bundles grew.

Consumer Electronics Sports & Outdoor Technology
US Hiking and Camping: The Rise of Hiking Travel Apparel
Insights

US Hiking and Camping: The Rise of Hiking Travel Apparel

by Jessie Wang

US campsites drew about 40 million visitors a year by 2021, and on a leading US marketplace hiking shorts are the fastest-growing line of hiking apparel.

Sports & Outdoor Consumer Trends Social & Content
Post-Pandemic Boom: Outdoor Hiking and Fishing Bait Markets Soar
Insights

Post-Pandemic Boom: Outdoor Hiking and Fishing Bait Markets Soar

by Jessie Wang

North America's sporting goods and outdoor equipment market was about USD 137.17 billion in 2022, as post-pandemic hiking and fishing took off in the US.

Sports & Outdoor Consumer Trends Social & Content
Japan Online Skincare Market: What Shoppers Favour
Insights

Japan Online Skincare Market: What Shoppers Favour

by Jessie Wang

Japan's online skincare shoppers favour quality and natural ingredients. What that means for international brands entering the market.

Beauty & Skincare E-commerce & Channels
Power Banks: Over 2.3 Million Recalled, Low-Price Rush Ends
Insights

Power Banks: Over 2.3 Million Recalled, Low-Price Rush Ends

by Jessie Wang

Since June, power bank safety incidents have brought recalls of over 2.3 million units in China and the US, and sales are concentrating among larger brands.

Consumer Electronics Sports & Outdoor Technology

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