Articles by Jessie Wang (87)
Infant Formula PGC-UGC Gap Exposes Trust Deficit
China's infant formula brands focus on ingredients while parents prioritize safety -- exposing a critical trust gap.
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...
China Health & Wellness Market Hits CN¥ 75.2B Online
China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions, revealing key market shifts.
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.
How COROU and Challenger Brands Reshape China's Moisturizing Tissue Market
COROU commands 55.3% of China's CN¥ 1.95B moisturizing tissue market while Zhihu and Bubandi achieve 10,000%+ growth through ingredient innovation and value ...
China's Household Paper Market Grows on Volume as Prices Decline
China's household paper products market shows volume-driven growth as facial tissue leads at CN¥ 20.4B while moisturizing tissue surges +24.5% YoY.
Wet Toilet Paper Surges +11.5% on Celebrity Marketing
Wet toilet paper hits CN¥ 3.05B with +11.5% growth as Deyou's celebrity strategy and water purification tech reshape the category.
Disposable Underwear Hits CN¥ 1.16B: Why Travel Recovery and Hygiene Anxiety Are Reshaping China's Fastest-Growing Consumer Niche
China's disposable underwear market reached CN¥ 1.16B in Jan-Aug 2024 (+8.1% YoY) with social media buzz surging +117.3%, as budget brands and hygiene-consci...
China's Dermatitis-Eczema Drug Market Surges +48.5% as Biologics Reshape Treatment Landscape
Dermatitis-eczema drugs capture 30.36% of China's RX dermatological market with +48.5% YoY growth. JD.com doubles its monthly run rate as biologics gain share.
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