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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (87)

Infant Formula PGC-UGC Gap Exposes Trust Deficit
Insights

Infant Formula PGC-UGC Gap Exposes Trust Deficit

by Jessie Wang

China's infant formula brands focus on ingredients while parents prioritize safety -- exposing a critical trust gap.

China Health & Wellness infant-formula
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Insights

Screen Time Anxiety Drives 1.43M Vision Posts by Parents

by Jessie Wang

Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...

Social Media China children-health
China Health & Wellness Market Hits CN¥ 75.2B Online
Insights

China Health & Wellness Market Hits CN¥ 75.2B Online

by Jessie Wang

China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions, revealing key market shifts.

China dietary-supplements Health & Wellness
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
Insights

China's CN¥ 47.6B Hygiene Market Surges on Price Cuts

by Jessie Wang

China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.

China hygiene-products consumer-goods
How COROU and Challenger Brands Reshape China's Moisturizing Tissue Market
Insights

How COROU and Challenger Brands Reshape China's Moisturizing Tissue Market

by Jessie Wang

COROU commands 55.3% of China's CN¥ 1.95B moisturizing tissue market while Zhihu and Bubandi achieve 10,000%+ growth through ingredient innovation and value ...

China moisturizing-tissue brand-analysis
China's Household Paper Market Grows on Volume as Prices Decline
Insights

China's Household Paper Market Grows on Volume as Prices Decline

by Jessie Wang

China's household paper products market shows volume-driven growth as facial tissue leads at CN¥ 20.4B while moisturizing tissue surges +24.5% YoY.

China consumer-goods household-paper
Wet Toilet Paper Surges +11.5% on Celebrity Marketing
Insights

Wet Toilet Paper Surges +11.5% on Celebrity Marketing

by Jessie Wang

Wet toilet paper hits CN¥ 3.05B with +11.5% growth as Deyou's celebrity strategy and water purification tech reshape the category.

China towel-products wet-toilet-paper
Disposable Underwear Hits CN¥ 1.16B: Why Travel Recovery and Hygiene Anxiety Are Reshaping China's Fastest-Growing Consumer Niche
Insights

Disposable Underwear Hits CN¥ 1.16B: Why Travel Recovery and Hygiene Anxiety Are Reshaping China's Fastest-Growing Consumer Niche

by Jessie Wang

China's disposable underwear market reached CN¥ 1.16B in Jan-Aug 2024 (+8.1% YoY) with social media buzz surging +117.3%, as budget brands and hygiene-consci...

China Market Personal Care disposable-underwear
China's Dermatitis-Eczema Drug Market Surges +48.5% as Biologics Reshape Treatment Landscape
Insights

China's Dermatitis-Eczema Drug Market Surges +48.5% as Biologics Reshape Treatment Landscape

by Jessie Wang

Dermatitis-eczema drugs capture 30.36% of China's RX dermatological market with +48.5% YoY growth. JD.com doubles its monthly run rate as biologics gain share.

China dermatology pharmaceutical

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