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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (98)

Affordable Alternatives Become Trendy, Creating a Festive Atmosphere With Christmas Decorations | Social Media Consumer Hotspots Express
Insights

Affordable Alternatives Become Trendy, Creating a Festive Atmosphere With Christmas Decorations | Social Media Consumer Hotspots Express

by Jessie Wang

1. Compared to high-priced products, affordable skincare products are more recognized by consumers, and young people are increasingly seeking...

Consumer Trends Budget Lifestyle Seasonal Products
Xidesheng And Trek Surge More Than 200%, Is The Road Bike Market Facing Continuous Opportunities?
Insights

Xidesheng And Trek Surge More Than 200%, Is The Road Bike Market Facing Continuous Opportunities?

by Jessie Wang

1.The construction of hardware facilities such as urban greenways has provided conditions for the popularity of road bikes, and the increasing number...

Consumer Trends Cycling Outdoor Sports
Coffee Machines +144%, Robot Vacuums +72%: JD.com's Small Appliance Boom in H1 2025
Insights

Coffee Machines +144%, Robot Vacuums +72%: JD.com's Small Appliance Boom in H1 2025

by Jessie Wang

Market analysis of Small Home Appliances in China. H1 2025 insights and trends.

small-home-appliances
How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier
Insights

How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier

by Jessie Wang

Market analysis of Small Home Appliances in China. H1 2025 insights and trends.

small-home-appliances
Chinese Yam Surges +666% as TCM Meets Modern Probiotics
Insights

Chinese Yam Surges +666% as TCM Meets Modern Probiotics

by Jessie Wang

Traditional Chinese medicine ingredients show explosive growth in GI supplements, with Chinese Yam +666% and Astragalus +350% as the food-as-medicine trend a...

Health Supplements China traditional-medicine
Probiotics Expand Beyond GI: Emotional Wellness Surges +160%
Insights

Probiotics Expand Beyond GI: Emotional Wellness Surges +160%

by Jessie Wang

Probiotics expand into oral care and emotional wellness, with mood-supporting probiotics growing +160% YoY as gut-brain axis science gains consumer acceptance.

Wellness China Probiotics
China's CN¥ 36B Hygiene Market Pivots to Safety
Insights

China's CN¥ 36B Hygiene Market Pivots to Safety

by Jessie Wang

China's online hygiene market hit CN¥ 36.1B in H1 2025. Douyin overtakes Tmall for sanitary pads as safety-grade products surge +100% after scandal.

China hygiene-products consumer-goods
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Insights

Bilberry and Saffron Surge as Lutein Declines in Eye Care

by Jessie Wang

Lutein sales fell -21.6% while bilberry grew +19.6% and saffron extract surged +156.3%, marking a decisive rotation toward premium eye care ingredients in Ch...

China Dietary Supplements eye-health
China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
Insights

China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape

by Jessie Wang

China's online cosmetics market reached CN¥ 235.23 billion in H1 2025 with +10.1% YoY growth. Value-conscious consumers drive dramatic price shifts as skinca...

Skincare Cosmetics makeup

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