US Hiking and Camping: The Rise of Hiking Travel Apparel
By Jessie Wang
2 min read
According to the American Camping Association, there were 4,300 campsites in the US by 2021, attracting approximately 40 million visitors a year. The association expects the number of campsites to rise to 5,000 by 2025, with visitor numbers reaching 50 million.
According to Moojing Oversea, sales in the hiking and camping category on a leading US marketplace reached $5.9 billion in the year to February 2024, an increase of 45.5% on the year before.
Camping and hiking equipment accounts for the largest part of the category's sales, at about 56.1%. Hiking apparel is only the third-largest sub-category by sales, but its sales grew by more than 100% in the year to February 2024, which makes it worth the attention of brands.
Among camping and hiking equipment, the products in greatest demand over the period included emergency fire blankets, outdoor chairs and sunshades.
In hiking apparel, compression clothing is the second-largest line in men's wear but sells far less in women's wear,
Brands that want to take part in this growth can begin by studying what outdoor enthusiasts look for in hiking and camping apparel, and then enter the market with products designed around those needs. We believe this gives them the best chance of building sales and a lasting presence in the category.
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