Social & Content
Explore content tagged with Social & Content. 12 items available.
RED Carries 89.4% of China's Skincare Dupe Conversation
RED carried 89.4% of China's social conversation about skincare dupes in 2024-2025 but 19.9% of skincare talk. Where China's beauty conversation happens.
From Babies to Pets: China's Nine-Quarter Conversation Shift
Across nine quarters of multi-platform social listening, China's pet-to-baby conversation ratio has expanded from 1.13× to 3.00× — a structural reallocation ...
74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
1.Voice Volume: Refers to the total number of posts, that is, the sum of the number of posts containing the current keyword.
Hiking and Camping: Apparel for Hiking Travel Grows Over 100%
According to the American Camping Association, there were 4,300 campsites in the US by 2021, attracting approximately 40 million visitors annually....
Post-Pandemic Boom: Outdoor Hiking and Fishing Bait Markets Soar
Over the past four years, the COVID-19 pandemic has sparked a growing interest in physical and mental health. More people are changing their...
How Imperfect Baking Content Drove 2.5M Interactions in China
An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.
Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...
Social Media Drives Sanitary Napkin Brand Discovery
Sanitary napkin social media discussion surged +85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.
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