Social & Content
Explore content tagged with Social & Content. 19 items available.
Posts About PDRN in China More Than Tripled in a Year
Posts mentioning PDRN on Weibo, RED and Douyin rose from about 79,000 to 252,000 in a year, with most of the rise on Weibo, where campaigns drive peaks.
Weight-Loss Injection Posts in China Rose Almost Eightfold
Posts about weight-loss injections on Weibo, RED and Douyin rose from about 900 a month before China's 2024 campaign to about 7,000; diet posts fell.
China's Analog Bag Is a Journaling Bag, and Posts Tripled
Journals sold 5% more units on three of China's largest marketplaces in the year to August 2026, at 13% lower prices; journaling-bag posts tripled.
Fuse-Bead Posts Outnumber China's Digital Detox Talk 70 to 1
Chinese posts about fuse beads outnumbered posts about quitting the phone 70 to 1 in 2025-26, and on Douyin, we believe, that talk is mostly from parents.
RED Carries 89.4% of China's Skincare Dupe Conversation
RED carried 89.4% of China's social conversation about skincare dupes in 2024-2025 but 19.9% of skincare talk. Where China's beauty conversation happens.
From Babies to Pets: China's Nine-Quarter Conversation Shift
China's pet-to-baby social conversation ratio grew from 1.13x in Q1 2024 to 3.00x in Q1 2026 across nine quarters of multi-platform social listening.
74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
China's outdoor apparel sales passed CN¥30 billion online in 2023, nearly doubling. What 74 million social posts reveal for outdoor brands.
US Hiking and Camping: The Rise of Hiking Travel Apparel
US campsites drew about 40 million visitors a year by 2021, and on a leading US marketplace hiking shorts are the fastest-growing line of hiking apparel.
Post-Pandemic Boom: Outdoor Hiking and Fishing Bait Markets Soar
North America's sporting goods and outdoor equipment market was about USD 137.17 billion in 2022, as post-pandemic hiking and fishing took off in the US.
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