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Consumer Trends

Explore content tagged with Consumer Trends. 20 items available.

Pet Tech, AI Toys, and Trail Running Fuel China Growth
Insights

Pet Tech, AI Toys, and Trail Running Fuel China Growth

by Jessie Wang

Smart pet appliances, AI toys, health products, and trail running post +30% YoY growth, revealing China's emerging lifestyle verticals.

Consumer Trends China Health & Wellness
Prenatal Nutrition Surges +37.6%: Category Trends Reshaping China's Maternity & Baby Market in 2025
Insights

Prenatal Nutrition Surges +37.6%: Category Trends Reshaping China's Maternity & Baby Market in 2025

by Quan Wenjun

Deep dive into China's maternity and baby category trends: prenatal nutrition grows +37.6%, active folic acid surges +69.6%, and CoQ10 explodes onto the market.

Consumer Trends Maternity Baby Prenatal Nutrition
China's Camping Boom Drove +708% Growth in Camp Wagons in 2022
Insights

China's Camping Boom Drove +708% Growth in Camp Wagons in 2022

by Jessie Wang

Outdoor camp wagons surged +708.2% YoY as camping matured into mainstream leisure, while pet and mother-baby sectors premiumized.

Consumer Trends China outdoor-recreation
Seven Super Categories Defied China's Market Slowdown in 2022
Insights

Seven Super Categories Defied China's Market Slowdown in 2022

by Jotham Lim

Seven categories achieved +15% YoY growth at CN¥ 10B+ scale while most of China's top e-commerce categories declined in 2022.

Consumer Trends E Commerce China
Five Consumer Scenarios Driving China E-commerce Growth in 2022
Insights

Five Consumer Scenarios Driving China E-commerce Growth in 2022

by Quan Wenjun

Five high-growth consumer scenarios achieved +1,000% YoY niche growth in China's 2022 e-commerce market despite overall contraction.

Consumer Trends E Commerce China
Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?
Insights

Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?

by Quan Wenjun

Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...

Consumer Trends Fashion Footwear
Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
Insights

Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?

by Quan Wenjun

This health supplement is booming on Chinese e-commerce platforms, with young people willing to invest in their well-being, especially amidst late...

Consumer Trends Health Supplements Wellness
Customer Acquisition Costs Doubled in China's E-commerce
Insights

Customer Acquisition Costs Doubled in China's E-commerce

by Quan Wenjun

Alibaba's customer acquisition cost surged to CN¥ 477 per person, driving Chinese brands to pivot from traffic to product power.

Consumer Trends E Commerce China
Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?
Insights

Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?

by Quan Wenjun

Harbin, a city in Heilongjiang, China, is gaining unprecedented popularity this winter. Unlike the usual trend of heading south for vacations,...

Consumer Trends Regional Economy Tourism

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