Consumer Trends
Explore content tagged with Consumer Trends. 62 items available.
China Milk Powder: Buyers Want Taste, Brands Sell Nutrition
In reviews from 2021 to 2023, taste drove 34-59% of milk powder purchase decisions in China, yet brands gave it under 5% of their messaging.
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
In 2023, eye protection lamp brands in China led on functionality (32.7%), while consumers cared most about design (30.5%), a gap in what each stressed.
China Water Bottle Market Q3 2023: The New Growth Pockets
Cold-retention insulated bottles grew 92% to CN¥ 552 million on two leading Chinese marketplaces in the year to August 2023, while ceramic bottles doubled.
Water Bottle IP Co-Branding in China: Q3 2023 Analysis
Moojing's IP Four-Dimensional Analysis scores Rubber Duck, Van Gogh and Snoopy as the closest co-branding fit for a Chinese water bottle brand in Q3 2023.
Car Seat Buyers: Female, Tier 1, and Focused on Ease of Use
China child car-seat social engagement grew 35.2% YoY in H1 2023, led by women aged 26-35 in Tier 1 cities who weigh ease of use and installation.
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