Consumer Trends
Explore content tagged with Consumer Trends. 62 items available.
China's CN¥ 36B Hygiene Market Pivots to Safety
China's online hygiene market hit CN¥ 36.1B in H1 2025 as content-led commerce gained share in sanitary pads and safety-grade pad sales more than doubled.
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.
Volume Leads Growth in China's Online Household Paper Market
China's online household paper market grows on volume: facial tissue leads at CN¥ 20.35 billion in Jan-Oct 2024 and moisturizing tissue grows 24.5% YoY.
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
Sterilization-grade products, probiotic additives and period underwear are reshaping China's CN¥ 16B sanitary napkin market in 2024.
How Functional Innovation Drives China's Dairy Growth in Q1 2024
Children's milk powder sells at a 70% price premium in China, CN¥217 on average, yet grew fastest in Q1 2024, up 47.7%, on functional ingredients.
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
In the year to May 2023, sun-protective ice silk pants grew 338.3% and carbon-plate running shoes 64.1% as functional innovation drove China's sportswear.
Social Dining Culture Reshapes China's Cooking Appliance Demand
Open kitchens in 54% of Chinese homes and holiday gatherings drive demand for social cooking appliances like grills and air fryers.
Outdoor Power Stations Surge 215% on China's Camping Boom
Portable power stations grew 215.1% YoY to CN¥ 285M as China's outdoor and camping market expands, creating a breakout consumer-electronics category.
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
Online sales of freeze-dried pet food in China grew 28.5% YoY to CN¥ 1.14B in Q1 2023, as pet owners turn to premium nutrition for their pets.
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