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Explore content tagged with Consumer Trends. 65 items available.

China Jewelry Market: Online Gold Sales Up 50% in Early 2026
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China Jewelry Market: Online Gold Sales Up 50% in Early 2026

by Jotham Lim

Online gold sales on three of China's largest marketplaces were CN¥ 133.7 billion in 2025 and rose 50.1% in early 2026, we believe mostly on price.

Fashion & Accessories China Consumer Trends
China's Eye-Protection Lamp Market: CN¥ 6.0B Online in 2025
Insights

China's Eye-Protection Lamp Market: CN¥ 6.0B Online in 2025

by Jotham Lim

Online sales of eye-protection desk and floor lamps on three of China's largest marketplaces were CN¥ 6.0 billion in 2025, and fell 26.0% in Jan-Apr 2026.

Home Appliances China Consumer Trends
China's Online Earphone Market: Open-Ear at 18% of Wireless
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China's Online Earphone Market: Open-Ear at 18% of Wireless

by Jotham Lim

Online earphone sales on three of China's largest marketplaces were CN¥ 34.7 billion in 2025, and open (OWS) models took 18.4% of wireless sales.

Consumer Electronics China Consumer Trends
A strawberry dropping into a bowl of milk, as China's online dairy sales reached CN¥ 44.7 billion in 2025
Insights

China's Dairy Market: Online Sales Hit CN¥ 44.7B in 2025

by Jotham Lim

Online sales in China's dairy market reached CN¥ 44.7 billion in 2025 and grew 6.0% in early 2026, led by camel milk, while liquid milk sales held level.

Food & Beverage China Consumer Trends
China's Bedding Market: Online Sales Hit CN¥ 116.4B in 2025
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China's Bedding Market: Online Sales Hit CN¥ 116.4B in 2025

by Jotham Lim

Online sales in China's bedding market grew 11.1% to CN¥ 116.4 billion in 2025, and pillows rose 21.3%, mostly on a higher average price per pillow.

Household & FMCG China Consumer Trends
A woman in sports apparel holding a handstand pose, as China's online sportswear sales grew 12.0% to CN¥ 168.3 billion in 2025
Insights

China's Online Sportswear Sales Hit CN¥ 168.3B in 2025

by Jotham Lim

Online sportswear sales in China grew 12.0% to CN¥ 168.3 billion in 2025, as apparel rose 17.3% and footwear 9.2% on more pairs at lower prices.

Sports & Outdoor China Consumer Trends
A woman reading the nutrition label of a product in a supermarket
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'Weight Loss' Health Foods Still Sell CN¥ 1.1 Billion Online

by Jotham Lim

China is phasing out the 'weight loss' health-food claim by 2028; online, health foods titled with it sold CN¥ 1.1 billion in the year to August 2026.

Health & Wellness Food & Beverage China
A young woman applies a serum to her scalp with a dropper
Insights

China's Online Scalp-Care Sales Rose 44% in the Year to August 2026

by Jotham Lim

Online scalp-care sales across three of China's largest marketplaces rose 44% in the year to August 2026, and three-fifths were titled anti-hair-loss.

Personal Care China Consumer Trends
A doctor showing results on a tablet to a patient in a clinic
Insights

China's Weight Management Year: Clinics, Drugs, Online Sales

by Jotham Lim

How China's 2024 Weight Management Year, weight clinics and GLP-1 approvals line up with online sales across three of China's largest marketplaces.

Health & Wellness China Consumer Trends

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