Consumer Trends
Explore content tagged with Consumer Trends. 21 items available.
Outdoor Power Stations Surge +215% on China's Camping Economy Boom
Portable power stations grew +215.1% YoY to CN¥ 285M as China's outdoor-recreation and camping market expands, creating a breakout consumer-electronics.
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
China's freeze-dried pet food grew +28.5% YoY in Q1 2023, reaching 48.7% penetration in dog staple food as premium nutrition becomes a mainstream pet-owner.
Car Seat Buyers: Female, Tier 1, and Safety-Focused
China child car-seat social engagement surged +35.2% YoY in H1 2023, led by female Tier-1-city consumers aged 26-35 who prioritise safety and premium brands.
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