Consumer Trends
Explore content tagged with Consumer Trends. 62 items available.
Seven Super Categories Defied China's 2022 Market Slowdown
Seven categories grew over 15% YoY at CN¥ 10B+ scale on two leading Chinese marketplaces in 2022, while most large categories came under pressure.
Five Consumer Scenarios Driving China E-commerce in 2022
Five consumer scenarios drove niche growth of more than 1,000% YoY on two leading Chinese marketplaces in 2022, while the wider market there was almost flat.
Why Are Chinese Consumers Spending Billions of CNY on "Ugly" Fashion?
Crocs, Birkenstocks and snow boots, the "ugly shoe" trio, have taken Chinese social media by storm. Snow boots alone drew 1.04 million posts in a year.
Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
Coenzyme Q10 made Taobao's 2023 top ten products as young Chinese consumers, working late and long, spend more on heart and energy supplements.
Customer Acquisition Costs Doubled at Two Leading Chinese Marketplaces
Customer acquisition costs at two leading Chinese marketplaces more than doubled in a year, pushing brands from traffic buying to product and brand power.
Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?
Chinese social media mentions of Harbin rose 55.58% to 5.832 million from September to December 2023, as younger tourists drove an ice-and-snow travel boom.
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
In the China oral care market, sweep-vibration toothbrushes grew fastest of any concept in 2024 and hydroxyapatite toothpaste surged 155.6% YoY.
74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
China's outdoor apparel sales passed CN¥30 billion online in 2023, nearly doubling. What 74 million social posts reveal for outdoor brands.
Spice of Life: Indonesia's Turmeric Craze & Philippines' Gummy Boom
Herbal supplements in Indonesia sold USD 17.44 million in 2023, up 268%, on turmeric and ginger, as gummies boom in the Philippines.
Want Custom Intelligence on This Topic?
Our research team can provide tailored data and analysis for your specific business needs.
MoInsights, sent directly to your inbox.
Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.