Consumer Trends
Explore content tagged with Consumer Trends. 65 items available.
China Online Compact Camera Sales Grew 58%, Mostly on Price
Compact-camera sales on three of China's largest marketplaces grew 58% in the year to August 2026, mostly on price, while instant cameras held level.
China's Analog Bag Is a Journaling Bag, and Posts Tripled
Journals sold 5% more units on three of China's largest marketplaces in the year to August 2026, at 13% lower prices; journaling-bag posts tripled.
China Online Fuse-Bead Sales Hit CN¥ 1.57 Billion in a Year
Fuse-bead sales on three of China's largest marketplaces rose from CN¥ 81 million to CN¥ 1.57 billion in the year to August 2026, as crafts took off.
Fuse-Bead Posts Outnumber China's Digital Detox Talk 70 to 1
Chinese posts about fuse beads outnumbered posts about quitting the phone 70 to 1 in 2025-26, and on Douyin, we believe, that talk is mostly from parents.
Two Categories, One Aisle: What China's Baby Care Shoppers Actually Pay For
Baby skincare took 83.0% of value against baby bath on a leading China marketplace in Jan–May 2026, growing 13.4% to 6.8%, yet both trade up equally.
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Tmall Campus × Moojing study reads it through three pillars.
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
China's 2025 back-to-school season: subsidies of up to 15% pulled forward a campus 3C upgrade, and February laptop spend ran 12% above Double 11 2024.
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion but weighed occasion and style over brand, a Tmall Campus × Moojing read.
Refined Self-Care 2025: How China's College Students Learned to Read the Label
China's college students moved CN¥ 3.72B of 2025 back-to-school spend toward ingredient-savvy refined repair, with skin maintenance now outweighing makeup.
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