Articles by Jessie Wang (93)
From Babies to Pets: China's Nine-Quarter Conversation Shift
Across nine quarters of multi-platform social listening, China's pet-to-baby conversation ratio has expanded from 1.13× to 3.00× — a structural reallocation ...
Why 7 of 7 Chinese FMCG Giants Are Pivoting Into Pet
Every reportable Chinese FMCG parent is rebalancing capital from core categories into pet subsidiaries, with growth between +18% and +67%.
SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%
Vietnam's YLEE grew 5,300% to create a new acne care category. Inside the $2.19B SEA skincare market on Shopee.
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
Clean Beauty in China: What Consumers Actually Mean
Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.
18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty
18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.
China GI Health Supplements Reach CN¥ 3.88B in 2025
China's online GI health supplements market reached CN¥ 3.88 billion with +14.5% YoY growth as consumers shift toward proactive digestive wellness.
Cushion Foundations Surge +37.3% as China's Makeup Evolves
Cushion foundations surged +37.3% as China's makeup market shifted from coverage to skin-enhancing beauty in 2025.
Anti-Aging Drives China's Skincare Boom at +26.3% YoY
China's anti-aging skincare market surged +26.3% to CN¥ 129.8B in 2025 as body anti-aging exploded +146.7%.
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