Articles by Jessie Wang (103)
Gut-Health Claims Move Into Cat Food in China, Not the US
From 2022 to 2025, probiotic and digestive claims lost share of China's pet supplements shelf and gained share in cat food, while rising in US supplements.
The Hairdryer Price Ladder: Where Listings Crowd and Where Revenue Sits
Entry products are 62.0% of US hairdryer listings but 39.1% of revenue, while the flagship tier is 3.1% of listings and 15.8% of revenue.
China World Cup Snacks: What Fans Bought Online in 2026
Chinese fans stocked up on match-night snacks into the 11 June 2026 World Cup kickoff: braised luwei rose 269% from April to June, crayfish 182%.
Football Gear, Drinks and Snacks: China's World Cup Spend
Chinese spending on football gear, drinks and snacks built steadily before the 11 June 2026 World Cup kickoff, with jersey revenue up 138% year on year.
Europe's Portable-AC Boom Was Four Markets, Not One
Four European portable-AC markets met the 2026 boom at very different sizes and speeds, and category growth proved a poor guide to competitive gain.
Midea PortaSplit in Germany: Inside the 2026 Sell-Out
How Midea built the PortaSplit, a no-drill air conditioner, around European installation and noise rules for the German market.
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Tmall Campus × Moojing study reads it through three pillars.
Refined Self-Care 2025: How China's College Students Learned to Read the Label
China's college students moved CN¥ 3.72B of 2025 back-to-school spend toward ingredient-savvy refined repair, with skin maintenance now outweighing makeup.
Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
Light-outdoor apparel sales in China rose 42% in A/W 2023/24 as trail styles moved into the commute, and social buzz rose roughly 4×.
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