Articles by Jessie Wang (98)
China's CN¥ 383.2B Proactive Health Economy: From Treatment to Precision Prevention
China's online health market reached CN¥ 383.2B in 2025 (+15% YoY) as consumers shifted from treatment to precision prevention.
China Outdoor Lifestyle Market 2026: Scale, Segments, Trust
How China’s outdoor lifestyle market reached CN¥ 124.36 billion in scoped 2025 activity, and why hiking, camping, cycling, and technical trust require sepa
China's Healthy Snacks Market Has Gone Mainstream
China's healthy snacks and edibles market reached CN¥159.8B in 2025, turning supplements into a mainstream consumer category.
Southeast Asia Beauty 2026: Skincare Anchors, Singapore Premiums, Indonesia Volumes
Southeast Asia's online beauty market hit CN¥ 40.45 billion in 2025 (+23.8% YoY). Skincare doubled cosmetics. Indonesia anchors volume; Singapore anchors pre...
Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together
Three Southeast Asia online consumer categories — beauty, 3C digital, home appliances — collectively crossed CN¥ 165.93 billion in 2025. Indonesia leads scal...
From Babies to Pets: China's Nine-Quarter Conversation Shift
Across nine quarters of multi-platform social listening, China's pet-to-baby conversation ratio has expanded from 1.13× to 3.00× — a structural reallocation ...
China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months
China's pet e-commerce category reached USD 11.9B in 2025 (+17.5% YoY) as consumer conversation tripled from babies to pets across nine quarters.
SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%
Vietnam's YLEE grew 5,300% to create a new acne care category. Inside the $2.19B SEA skincare market on Shopee.
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
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