Articles by Jessie Wang (87)
Smart Appliances Lead China's CN¥ 508B Appliance Market
China's CN¥ 508 billion home appliance market grew +1.5% YoY in 2022 with smart appliances leading at +5.3% growth.
China Home Appliances: Emerging Categories Drive Q1 2023 Recovery
China's CN¥ 50.41 billion appliance market narrows decline to -1.5% YoY as outdoor power, floor scrubbers, and wall breakers surge.
Floor Scrubbers vs Sweeping Robots: China's Cleaning Split
China's CN¥ 3.61B cleaning market splits: floor scrubbers attract 200+ brands while sweeping robots consolidate to 85% CR5.
Floor Scrubbers Drive CN¥ 30B Cleaning Appliance Boom
China's cleaning appliance market reached CN¥ 29.9 billion in 2022 as floor scrubbers maintain +19.2% growth despite category maturation.
CN¥ 52.3B Body Cleansing Market Outperforms Beauty Sector
China's body cleansing market reached CN¥ 52.3 billion, outperforming the beauty sector's -12.6% decline. Shower gels grew +7.68% YoY.
China Eye Protection Lamp Market Hits Social Media Inflection Point
China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up +372.2% YoY and a brand-consumer perception gap emerging.
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.
CBP Ingredient Surges +591.8% in Children's Milk Powder
CBP children's growth milk powder surged +591.8% YoY as active brands jumped from 6 to 138 in two years.
Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
Pregnant women and elderly caregivers drive 68% of China's adult milk powder discussion, yet brands still lead with nutrition messaging — not the taste and s...
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