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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (110)

Baby Bottle and Cup Innovation Driving Brand Growth in China's H1 2024 Market
Insights

Baby Bottle and Cup Innovation Driving Brand Growth in China's H1 2024 Market

by Jessie Wang

Analysis of China's baby bottle and cup market in H1 2024: material trends, brand competition and parent-demand signals from Moojing data.

baby-feeding-products
China's Baby Feeding Products Market H1 2024: Decline Above, Innovation Below
Insights

China's Baby Feeding Products Market H1 2024: Decline Above, Innovation Below

by Jessie Wang

Analysis of China's baby-feeding products market in H1 2024: category sizing, fast-growing sub-categories and parent-demand signals from Moojing data.

baby-feeding-products
Jellycat Surges +126% as Plush Toys Embrace Premium Positioning
Insights

Jellycat Surges +126% as Plush Toys Embrace Premium Positioning

by Jessie Wang

Jellycat captures 13.86% of China plush toy market with +126% growth as premium positioning reshapes the CN¥ 2.3B segment.

China plush-toys
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
Insights

China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape

by Jessie Wang

China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.

China toy-industry toys
Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive
Insights

Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive

by Jessie Wang

Health-oriented snack brands are outperforming in China -- zero-sugar biscuits grew +30.7%, tea-infused candy surged +348.8%, and additive-free nuts rose +20...

health-food snack-food
China's Sportswear Market Q2 2024: A CN¥ 385.8B Category Reshaped by Content Commerce
Insights

China's Sportswear Market Q2 2024: A CN¥ 385.8B Category Reshaped by Content Commerce

by Jessie Wang

China's sportswear market reached CN¥ 385.8 billion in 2023. Online sales grew +5.0% and content-driven commerce lifted its channel share from 20.8% to 27.4%.

China Market Sportswear Li Ning
China Sportswear & Outdoor Footwear: Q1 2024 Brand Race
Insights

China Sportswear & Outdoor Footwear: Q1 2024 Brand Race

by Jessie Wang

China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.

Fashion Sportswear outdoor-footwear
China Snacks & Condiments: Brand Innovation in Q1 2024
Insights

China Snacks & Condiments: Brand Innovation in Q1 2024

by Jessie Wang

China's snack and condiment markets in Q1 2024 — brand analysis, ingredient trends, Deboned Warrior and Buji case studies.

food Snacks condiments
China Parent & Infant Market Q1 2024: What's Driving Growth
Insights

China Parent & Infant Market Q1 2024: What's Driving Growth

by Jessie Wang

China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births, premiumisation, and Douyin (抖音) growth reshape demand.

China baby-products Mother & Baby

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