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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (93)

China Fashion & Footwear: Q1 2024 Market Trends
Insights

China Fashion & Footwear: Q1 2024 Market Trends

by Jessie Wang

China's fashion, footwear and bags online market in Q1 2024 — market size, growth concepts, and emerging trends from Moojing.

Fashion Footwear bags
Probiotics Consumer Gaps: Marketing vs. Buyer Reality
Insights

Probiotics Consumer Gaps: Marketing vs. Buyer Reality

by Jessie Wang

Consumer perception analysis reveals critical gaps between probiotics marketing and buyer priorities, with ingredient awareness at just 1.1% on e-commerce.

Health Supplements China Probiotics
Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy
Insights

Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy

by Jessie Wang

Cat staple food doubled to CN¥ 5.82 billion as freeze-dried products reached CN¥ 694 million in China's premiumizing pet market.

China Pet Food pets
Pet Appliances Hit CN¥ 320M: Solving Human Problems First
Insights

Pet Appliances Hit CN¥ 320M: Solving Human Problems First

by Jessie Wang

China's pet appliance market grows +15.6% YoY as smart litter boxes and feeders prioritize owner convenience over pet comfort.

Appliances China pet-appliances
Outdoor Power Stations Surge +215% on China's Camping Economy Boom
Insights

Outdoor Power Stations Surge +215% on China's Camping Economy Boom

by Jessie Wang

Portable power stations grew +215.1% YoY to CN¥ 285 million as China's outdoor recreation market expands.

Consumer Trends China outdoor-recreation
Quercetin Surges +105% as Novel Ingredients Reshape Supplements
Insights

Quercetin Surges +105% as Novel Ingredients Reshape Supplements

by Jessie Wang

Quercetin grew +105.5% YoY to CN¥ 536 million as post-pandemic health consciousness drove explosive supplement demand in China.

China supplements nutritional-health
Smart Appliances Lead China's CN¥ 508B Appliance Market
Insights

Smart Appliances Lead China's CN¥ 508B Appliance Market

by Jessie Wang

China's CN¥ 508 billion home appliance market grew +1.5% YoY in 2022 with smart appliances leading at +5.3% growth.

Appliances China smart-home
China Home Appliances: Emerging Categories Drive Q1 2023 Recovery
Insights

China Home Appliances: Emerging Categories Drive Q1 2023 Recovery

by Jessie Wang

China's CN¥ 50.41 billion appliance market narrows decline to -1.5% YoY as outdoor power, floor scrubbers, and wall breakers surge.

Appliances China
Floor Scrubbers vs Sweeping Robots: China's Cleaning Split
Insights

Floor Scrubbers vs Sweeping Robots: China's Cleaning Split

by Jessie Wang

China's CN¥ 3.61B cleaning market splits: floor scrubbers attract 200+ brands while sweeping robots consolidate to 85% CR5.

Appliances China cleaning-appliances

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