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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (109)

China's Baby Feeding Products Market H1 2024: Decline Above, Innovation Below
Insights

China's Baby Feeding Products Market H1 2024: Decline Above, Innovation Below

by Jessie Wang

Analysis of China's baby-feeding products market in H1 2024: category sizing, fast-growing sub-categories and parent-demand signals from Moojing data.

baby-feeding-products
Jellycat Surges +126% as Plush Toys Embrace Premium Positioning
Insights

Jellycat Surges +126% as Plush Toys Embrace Premium Positioning

by Jessie Wang

Jellycat captures 13.86% of China plush toy market with +126% growth as premium positioning reshapes the CN¥ 2.3B segment.

China plush-toys
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
Insights

China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape

by Jessie Wang

China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.

China toy-industry toys
Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive
Insights

Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive

by Jessie Wang

Health-oriented snack brands are outperforming in China -- zero-sugar biscuits grew +30.7%, tea-infused candy surged +348.8%, and additive-free nuts rose +20...

health-food snack-food
China's Sportswear Market Q2 2024: Li Ning Faces a CN¥ 385.8B Battlefield Reshaped by FILA and Douyin
Insights

China's Sportswear Market Q2 2024: Li Ning Faces a CN¥ 385.8B Battlefield Reshaped by FILA and Douyin

by Jessie Wang

China's sportswear market reached CN¥ 385.8B in 2023. FILA overtook ANTA online with +38.4% growth while Douyin expanded to 27.4% channel share, reshaping co...

China Market Sportswear Li Ning
China Sportswear & Outdoor Footwear: Q1 2024 Brand Race
Insights

China Sportswear & Outdoor Footwear: Q1 2024 Brand Race

by Jessie Wang

China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.

Fashion Sportswear outdoor-footwear
China Snacks & Condiments: Brand Innovation in Q1 2024
Insights

China Snacks & Condiments: Brand Innovation in Q1 2024

by Jessie Wang

China's snack and condiment markets in Q1 2024 — brand analysis, ingredient trends, Deboned Warrior and Buji case studies.

food Snacks condiments
China Parent & Infant Market Q1 2024: What's Driving Growth
Insights

China Parent & Infant Market Q1 2024: What's Driving Growth

by Jessie Wang

China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births, premiumisation, and Douyin (抖音) growth reshape demand.

China baby-products Mother & Baby
China's Online Milk Powder Market Hits CN¥ 3.16 Billion in Q1 2024
Insights

China's Online Milk Powder Market Hits CN¥ 3.16 Billion in Q1 2024

by Jessie Wang

China's online milk powder market reached CN¥ 3.16 billion in Q1 2024, driven by Douyin's rise and demographic-specific demand. Children's milk powder led gr...

Dairy milk-powder china-e-commerce

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