Articles by Jessie Wang (103)
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.
Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive
In the year to April 2024, health-led snacks grew in China: additive-free nuts rose 20.7% and caramel candy 166.7% as clean labels set growth apart.
China's Sportswear Market Q2 2024: A CN¥ 385.8B Category Reshaped by Content Commerce
China's sportswear market reached CN¥ 385.8 billion in 2023. Online sales grew 5.0% and content commerce lifted its channel share from 20.8% to 27.4%.
China Sportswear & Outdoor Footwear: Q1 2024 Strategies
China's sportswear and outdoor footwear market in Q1 2024: category growth, FILA and Trailblazer brand strategies, and consumer demographics.
China Snacks & Condiments: Brand Innovation in Q1 2024
China's snack and condiment markets in Q1 2024: brand analysis, ingredient trends, and Deboned Warrior and Buji case studies.
China Parent & Infant Market Q1 2024: What's Driving Growth
China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births and premiumisation reshape demand and content-led commerce grows.
China's Online Milk Powder Market Hits CN¥ 3.16B in Q1 2024
China's online milk powder market reached CN¥3.16 billion in Q1 2024, as January sales jumped 47.8% YoY and senior milk powder grew 23.2% to CN¥882 million.
Gummy Vitamins 2023: The Format War Reshaping US Supplements
Gummies were the fastest-growing supplement format on a leading US marketplace in 2023, as 28% of US adults tried them and 53% of those took them daily.
China Home Appliances Market: Q1 2024 Intelligence
China's online home appliance sales passed CN¥ 120 billion in Q1 2024, up 6.5% YoY, as content-led commerce gained share and new sub-segments drove growth.
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