Articles by Jessie Wang (93)
China Fashion & Footwear: Q1 2024 Market Trends
China's fashion, footwear and bags online market in Q1 2024 — market size, growth concepts, and emerging trends from Moojing.
Probiotics Consumer Gaps: Marketing vs. Buyer Reality
Consumer perception analysis reveals critical gaps between probiotics marketing and buyer priorities, with ingredient awareness at just 1.1% on e-commerce.
Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy
Cat staple food doubled to CN¥ 5.82 billion as freeze-dried products reached CN¥ 694 million in China's premiumizing pet market.
Pet Appliances Hit CN¥ 320M: Solving Human Problems First
China's pet appliance market grows +15.6% YoY as smart litter boxes and feeders prioritize owner convenience over pet comfort.
Outdoor Power Stations Surge +215% on China's Camping Economy Boom
Portable power stations grew +215.1% YoY to CN¥ 285 million as China's outdoor recreation market expands.
Quercetin Surges +105% as Novel Ingredients Reshape Supplements
Quercetin grew +105.5% YoY to CN¥ 536 million as post-pandemic health consciousness drove explosive supplement demand in China.
Smart Appliances Lead China's CN¥ 508B Appliance Market
China's CN¥ 508 billion home appliance market grew +1.5% YoY in 2022 with smart appliances leading at +5.3% growth.
China Home Appliances: Emerging Categories Drive Q1 2023 Recovery
China's CN¥ 50.41 billion appliance market narrows decline to -1.5% YoY as outdoor power, floor scrubbers, and wall breakers surge.
Floor Scrubbers vs Sweeping Robots: China's Cleaning Split
China's CN¥ 3.61B cleaning market splits: floor scrubbers attract 200+ brands while sweeping robots consolidate to 85% CR5.
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