Articles by Jessie Wang (110)
Baby Bottle and Cup Innovation Driving Brand Growth in China's H1 2024 Market
Analysis of China's baby bottle and cup market in H1 2024: material trends, brand competition and parent-demand signals from Moojing data.
China's Baby Feeding Products Market H1 2024: Decline Above, Innovation Below
Analysis of China's baby-feeding products market in H1 2024: category sizing, fast-growing sub-categories and parent-demand signals from Moojing data.
Jellycat Surges +126% as Plush Toys Embrace Premium Positioning
Jellycat captures 13.86% of China plush toy market with +126% growth as premium positioning reshapes the CN¥ 2.3B segment.
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.
Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive
Health-oriented snack brands are outperforming in China -- zero-sugar biscuits grew +30.7%, tea-infused candy surged +348.8%, and additive-free nuts rose +20...
China's Sportswear Market Q2 2024: A CN¥ 385.8B Category Reshaped by Content Commerce
China's sportswear market reached CN¥ 385.8 billion in 2023. Online sales grew +5.0% and content-driven commerce lifted its channel share from 20.8% to 27.4%.
China Sportswear & Outdoor Footwear: Q1 2024 Brand Race
China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.
China Snacks & Condiments: Brand Innovation in Q1 2024
China's snack and condiment markets in Q1 2024 — brand analysis, ingredient trends, Deboned Warrior and Buji case studies.
China Parent & Infant Market Q1 2024: What's Driving Growth
China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births, premiumisation, and Douyin (抖音) growth reshape demand.
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