Skip to main content
Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (87)

Yaduo Planet vs. SIDANDA: Two Premium Bedding Strategies Reshaping China's Sleep Market
Insights

Yaduo Planet vs. SIDANDA: Two Premium Bedding Strategies Reshaping China's Sleep Market

by Jessie Wang

How Yaduo Planet's hotel-to-consumer pillow strategy and SIDANDA's ultra-premium goose-down positioning represent two contrasting paths to building premium b...

brand-strategy bedding-market yaduo-planet
China's Tonic Ingredients and Wellness Categories: H1 2024
Insights

China's Tonic Ingredients and Wellness Categories: H1 2024

by Jessie Wang

Liver-protection surges +34.1% YoY to CN¥ 3B, sleep-aid reaches CN¥ 464M, and wellness pastes grow +27.3% in China's H1 2024 food-medicine market.

Health Supplements China food-medicine
China's Five Key Consumer Verticals: H1 2024 Market Landscape
Insights

China's Five Key Consumer Verticals: H1 2024 Market Landscape

by Jessie Wang

Market analysis of in China. insights and trends.

China's Food-Medicine Supplements Market: H1 2024 Overview
Insights

China's Food-Medicine Supplements Market: H1 2024 Overview

by Jessie Wang

China's food-medicine supplements market hits CN¥ 36.61B in H1 2024 amid pricing pressure, with poria +54.2% and honeysuckle +103.9% leading ingredient growth.

Health Supplements China food-medicine
Baby Bottle and Cup Innovation Driving Brand Growth in China's H1 2024 Market
Insights

Baby Bottle and Cup Innovation Driving Brand Growth in China's H1 2024 Market

by Jessie Wang

Market analysis of Baby Feeding Products in China. H1 2024 insights and trends.

baby-feeding-products
China's Baby Feeding Products Market H1 2024: Decline Above, Innovation Below
Insights

China's Baby Feeding Products Market H1 2024: Decline Above, Innovation Below

by Jessie Wang

Market analysis of Baby Feeding Products in China. H1 2024 insights and trends.

baby-feeding-products
Jellycat Surges +126% as Plush Toys Embrace Premium Positioning
Insights

Jellycat Surges +126% as Plush Toys Embrace Premium Positioning

by Jessie Wang

Jellycat captures 13.86% of China plush toy market with +126% growth as premium positioning reshapes the CN¥ 2.3B segment.

China plush-toys
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
Insights

China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape

by Jessie Wang

China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.

China toy-industry toys
Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive
Insights

Health Innovation in China's Snack Food Market: Biscuit, Candy, and Nuts Deep-Dive

by Jessie Wang

Health-oriented snack brands are outperforming in China -- zero-sugar biscuits grew +30.7%, tea-infused candy surged +348.8%, and additive-free nuts rose +20...

health-food snack-food

Need Deeper APAC Market Intelligence?

Our research team can provide custom data and analysis tailored to your business needs.