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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (109)

Over 2.3 Million Products Recalled, Power Banks Bid Farewell to Low-Price Rush, CR10 Rises to 45.9%
Insights

Over 2.3 Million Products Recalled, Power Banks Bid Farewell to Low-Price Rush, CR10 Rises to 45.9%

by Jessie Wang

A wave of power bank safety incidents has swept China's market since June, with 23M+ units recalled and the top-10 brand concentration (CR10) rising to 45.9%.

E Commerce Outdoor Equipment Portable Power
How Value Brands Are Disrupting China's CN¥ 2.7B Moisturizing Tissue Market
Insights

How Value Brands Are Disrupting China's CN¥ 2.7B Moisturizing Tissue Market

by Jessie Wang

COROU holds 53.6% of China's CN¥ 2.7B moisturizing tissue market but faces pressure from Yipiao (+424%) and Congma (+2,968%) as value brands drive +81.2% vol...

China moisturizing-tissue Brand Analysis
Affordable Alternatives Become Trendy, Creating a Festive Atmosphere With Christmas Decorations | Social Media Consumer Hotspots Express
Insights

Affordable Alternatives Become Trendy, Creating a Festive Atmosphere With Christmas Decorations | Social Media Consumer Hotspots Express

by Jessie Wang

1. Compared to high-priced products, affordable skincare products are more recognized by consumers, and young people are increasingly seeking...

Consumer Trends Budget Lifestyle Seasonal Products
Xidesheng And Trek Surge More Than 200%, Is The Road Bike Market Facing Continuous Opportunities?
Insights

Xidesheng And Trek Surge More Than 200%, Is The Road Bike Market Facing Continuous Opportunities?

by Jessie Wang

1.The construction of hardware facilities such as urban greenways has provided conditions for the popularity of road bikes, and the increasing number...

Consumer Trends Cycling Outdoor Sports
Coffee Machines +144%, Robot Vacuums +72%: JD.com's Small Appliance Boom in H1 2025
Insights

Coffee Machines +144%, Robot Vacuums +72%: JD.com's Small Appliance Boom in H1 2025

by Jessie Wang

Analysis of China's small-home-appliance market in H1 2025: category sizing, breakout products, brand and demand signals from Moojing data.

small-home-appliances
How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier
Insights

How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier

by Jessie Wang

Premiumisation and subsidy effects in China's small-appliance market, H1 2025: category sizing, price-tier shifts and demand signals from Moojing data.

small-home-appliances
Chinese Yam Surges +666% as TCM Meets Modern Probiotics
Insights

Chinese Yam Surges +666% as TCM Meets Modern Probiotics

by Jessie Wang

Traditional Chinese medicine ingredients show explosive growth in GI supplements, with Chinese Yam +666% and Astragalus +350% as the food-as-medicine trend a...

Health Supplements China traditional-medicine
Probiotics Expand Beyond GI: Emotional Wellness Surges +160%
Insights

Probiotics Expand Beyond GI: Emotional Wellness Surges +160%

by Jessie Wang

Probiotics expand into oral care and emotional wellness, with mood-supporting probiotics growing +160% YoY as gut-brain axis science gains consumer acceptance.

Wellness China Probiotics
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Insights

Bilberry and Saffron Surge as Lutein Declines in Eye Care

by Jessie Wang

Lutein sales fell -21.6% while bilberry grew +19.6% and saffron extract surged +156.3%, marking a decisive rotation toward premium eye care ingredients in Ch...

China Dietary Supplements eye-health

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