Articles by Jessie Wang (103)
Value Brands Reshape China's CN¥ 2.7B Online Tissue Market
China's online moisturizing tissue market reached CN¥ 2.7 billion in MAT2025, as value brands drove 81.2% volume growth and cut average prices.
Affordable Alternatives Become Trendy, Creating a Festive Atmosphere With Christmas Decorations | Social Media Consumer Hotspots Express
Young Chinese consumers are trading big-name skincare for affordable alternatives and spending on Christmas decorations. What social media shows.
Is China's Road Bike Market Facing Continuous Opportunities?
China's online road bike sales grew 158.9% as greenways and races spread. The brands' strategies, the riders and what comes next.
China Small Appliances H1 2025: Coffee and Robot Vacuums
Small home appliances in China, H1 2025: coffee machines +73.0%, robot vacuums +69.7%, and the premium tier up from 24.6% to 39.5% of sales.
How China's Trade-In Subsidies Are Reshaping the CN¥ 1,000+ Small Appliances Tier
Premiumisation and subsidy effects in China's small-appliance market, H1 2025: category sizing, price-tier shifts and demand signals from Moojing data.
Chinese Yam Surges 666% as TCM Meets Modern Probiotics
Chinese Yam (+666%) and Astragalus (+350%) are rising in China's GI supplements, as probiotics, at CN¥ 2.6 billion in Jan–Sep 2025, slow to 3.8%.
Probiotics Expand Beyond GI: Emotional Wellness Surges 160%
Probiotics in China expand into oral care and emotional wellness, with online sales of mood-support probiotics up 160% year on year in Jan-Sep 2025.
China's CN¥ 36B Hygiene Market Pivots to Safety
China's online hygiene market hit CN¥ 36.1B in H1 2025 as content-led commerce gained share in sanitary pads and safety-grade pad sales more than doubled.
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Lutein sales in China fell 21.6% while bilberry grew 19.6% and saffron extract 156.3%, as eye care buyers move to premium anthocyanin ingredients.
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