Articles by Jessie Wang (110)
Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy
In China's 2024 A/W season, warming technology became a purchase driver: tech-enhanced apparel reached CN¥ 2.05B (~US$ 289M), with heat-storage +151% and col...
China Pet Food 2026: How Precision Health Management Became the CN¥ 41 Billion Market's Growth Engine
China's online dog-and-cat food market reached CN¥ 41.38 billion in MAT 2025 (+9.0% YoY). Growth is concentrating in functional, precision-health products as...
China Pet Supplements 2026: A CN¥ 3.69 Billion Blue Ocean Growing +20.3% a Year
China's pet supplement market hit CN¥ 3.69 billion in MAT 2025, up 20.3% YoY — a low-concentration blue ocean where domestic brands grow fastest.
China's CN¥ 383.2B Proactive Health Economy: From Treatment to Precision Prevention
China's online health market reached CN¥ 383.2B in 2025 (+15% YoY) as consumers shifted from treatment to precision prevention.
China Outdoor Lifestyle Market 2026: Scale, Segments, Trust
How China’s outdoor lifestyle market reached CN¥ 124.36 billion in scoped 2025 activity, and why hiking, camping, cycling, and technical trust require sepa
China's Healthy Snacks Market Has Gone Mainstream
China's healthy snacks and edibles market reached CN¥159.8B in 2025, turning supplements into a mainstream consumer category.
Southeast Asia Beauty 2026: Skincare Anchors, Singapore Premiums, Indonesia Volumes
Southeast Asia's online beauty market hit CN¥ 40.45 billion in 2025 (+23.8% YoY). Skincare doubled cosmetics. Indonesia anchors volume; Singapore anchors pre...
Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together
Three Southeast Asia online consumer categories — beauty, 3C digital, home appliances — collectively crossed CN¥ 165.93 billion in 2025. Indonesia leads scal...
From Babies to Pets: China's Nine-Quarter Conversation Shift
Across nine quarters of multi-platform social listening, China's pet-to-baby conversation ratio has expanded from 1.13× to 3.00× — a structural reallocation ...
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