Articles by Jessie Wang (103)
Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy
Warming tech became a reason to buy in China's A/W 2023/24 season: tech-enhanced apparel reached CN¥ 2.05B, with heat-storage concepts up 151%.
China Pet Food 2026: How Precision Health Management Became the CN¥ 41 Billion Market's Growth Engine
China's online dog and cat food market reached CN¥ 41.38 billion in MAT 2025, up 9.0%, with supplements the fastest-growing segment at 20.3%.
China's CN¥ 383.2B Proactive Health Economy: From Treatment to Precision Prevention
China's online health market reached CN¥ 383.2B in 2025 (+15% YoY) as consumers shifted from treatment to precision prevention.
China Outdoor Lifestyle Market 2026: Scale, Segments, Trust
China’s outdoor lifestyle market reached CN¥ 124.36 billion in 2025 sales measured by Moojing; hiking, camping and cycling each need their own strategy.
China's Healthy Snacks Market Has Gone Mainstream
China's healthy snacks and edibles market reached CN¥159.8B in 2025, turning supplements into a mainstream consumer category.
Southeast Asia Beauty 2026: Skincare Anchors, Singapore Premiums, Indonesia Volumes
Southeast Asia's online beauty market reached CN¥ 40.45 billion in 2025 (+23.8% YoY). Skincare is twice cosmetics; Indonesia leads scale, Singapore growth.
Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together
Beauty, 3C digital and home appliances in Southeast Asia crossed CN¥ 165.93 billion online in 2025; beauty grew fastest at 23.8%, 3C led on scale.
From Babies to Pets: China's Nine-Quarter Conversation Shift
China's pet-to-baby social conversation ratio grew from 1.13x in Q1 2024 to 3.00x in Q1 2026 across nine quarters of multi-platform social listening.
China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months
China's pet e-commerce category reached USD 11.9B in 2025 (+17.5% YoY) as consumer conversation tripled from babies to pets across nine quarters.
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