Articles by Jessie Wang (98)
Clean Beauty in China: What Consumers Actually Mean
Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
China GI Health Supplements Reach CN¥ 3.88B in 2025
China's online GI health supplements market reached CN¥ 3.88 billion with +14.5% YoY growth as consumers shift toward proactive digestive wellness.
Cushion Foundations Surge +37.3% as China's Makeup Evolves
Cushion foundations surged +37.3% as China's makeup market shifted from coverage to skin-enhancing beauty in 2025.
Anti-Aging Drives China's Skincare Boom at +26.3% YoY
China's anti-aging skincare market surged +26.3% to CN¥ 129.8B in 2025 as body anti-aging exploded +146.7%.
China's Brain Nutrition Market Grows +50.6% to CN¥ 11.9B
China's Brain Nutrition market surged +50.6% to CN¥ 11.9B in 2025. Omega-3 holds 71.9% share as cognitive enhancement drives 40.1% of demand.
China's CN¥ 56.78 Billion Food-Medicine Homology Market in 2025
China's online food-medicine homology market hit CN¥ 56.78 billion in 2024. Astragalus leads growth at +75.2% YoY as younger consumers reshape demand.
China Kitchen Appliances: Design Outranks Function
Appearance design now outranks cooking performance across China's kitchen appliances. Cross-category analysis reveals the shift.
Electric Stew Pots Surge +9.5% on Premium Demand
China's electric stew pots hit CN¥ 1.40B as Puriton (+421%) and Coati (+338%) disrupt the premium segment with niche innovation.
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