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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (93)

Cushion Foundations Surge +37.3% as China's Makeup Evolves
Insights

Cushion Foundations Surge +37.3% as China's Makeup Evolves

by Jessie Wang

Cushion foundations surged +37.3% as China's makeup market shifted from coverage to skin-enhancing beauty in 2025.

China Market makeup beauty-trends
China's CN¥ 56.78 Billion Food-Medicine Homology Market in 2025
Insights

China's CN¥ 56.78 Billion Food-Medicine Homology Market in 2025

by Jessie Wang

China's online food-medicine homology market hit CN¥ 56.78 billion in 2024. Astragalus leads growth at +75.2% YoY as younger consumers reshape demand.

China Health & Wellness food-medicine-homology
China Kitchen Appliances: Design Outranks Function
Insights

China Kitchen Appliances: Design Outranks Function

by Jessie Wang

Appearance design now outranks cooking performance across China's kitchen appliances. Cross-category analysis reveals the shift.

China kitchen-appliances cookware
Electric Stew Pots Surge +9.5% on Premium Demand
Insights

Electric Stew Pots Surge +9.5% on Premium Demand

by Jessie Wang

China's electric stew pots hit CN¥ 1.40B as Puriton (+421%) and Coati (+338%) disrupt the premium segment with niche innovation.

China kitchen-appliances
Blog Article Plan: China Health Supplements Q2 2024
Insights

Blog Article Plan: China Health Supplements Q2 2024

by Jessie Wang

Market analysis of in China. insights and trends.

China's 3C Devices Market 2024: OWS Earphones and Action Cameras Drive a CN¥ 785B Market Forward
Insights

China's 3C Devices Market 2024: OWS Earphones and Action Cameras Drive a CN¥ 785B Market Forward

by Jessie Wang

China's 3C devices market reached CN¥ 785B in 2024 (+6.7% YoY). Smart wearables surged +24.5%, OWS earphones +86.2%, and action cameras +69.0%.

3C Devices China Market ecommerce
From Huawei FreeClip to DJI Pocket 3: How China's Wearable Audio and Camera Markets Are Being Reshaped
Insights

From Huawei FreeClip to DJI Pocket 3: How China's Wearable Audio and Camera Markets Are Being Reshaped

by Jessie Wang

OWS earphones surged +86.2% and action cameras +69.0% in China's 2024 3C market. Huawei, DJI, and Insta360 lead the reshape.

ows-earphones action-cameras huawei
Mooncake Market Bifurcation: Why Loose Formats Win While Gift Boxes Decline
Insights

Mooncake Market Bifurcation: Why Loose Formats Win While Gift Boxes Decline

by Jessie Wang

Market analysis of Food & Beverages in China. H2 2025 insights and trends.

food-beverages
Pet Tech, AI Toys, and Trail Running Fuel China Growth
Insights

Pet Tech, AI Toys, and Trail Running Fuel China Growth

by Jessie Wang

Smart pet appliances, AI toys, health products, and trail running post +30% YoY growth, revealing China's emerging lifestyle verticals.

Consumer Trends China Health & Wellness

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