Articles by Jessie Wang (87)
China's Sportswear Market Q2 2024: Li Ning Faces a CN¥ 385.8B Battlefield Reshaped by FILA and Douyin
China's sportswear market reached CN¥ 385.8B in 2023. FILA overtook ANTA online with +38.4% growth while Douyin expanded to 27.4% channel share, reshaping co...
China Sportswear & Outdoor Footwear: Q1 2024 Brand Race
China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.
China Snacks & Condiments: Brand Innovation in Q1 2024
China's snack and condiment markets in Q1 2024 — brand analysis, ingredient trends, Deboned Warrior and Buji case studies.
China Parent & Infant Market Q1 2024: What's Driving Growth
China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births, premiumisation, and Douyin (抖音) growth reshape demand.
China's Online Milk Powder Market Hits CN¥ 3.16 Billion in Q1 2024
China's online milk powder market reached CN¥ 3.16 billion in Q1 2024, driven by Douyin's rise and demographic-specific demand. Children's milk powder led gr...
Gummy Vitamins Hit US$ 660M as Format War Reshapes Supplements
Gummy supplements surged +50% YoY to US$ 660M on U.S. Amazon in 2023 as 28% of adults tried the format and 53% converted to daily use.
How Chow Tai Sang's IP Strategy Won Q1 2024 Gold Jewelry
Chow Tai Sang's CN¥ 450M Q1 2024 performance reveals how IP collaborations, guochao craft, and full-domain marketing define winning brand strategy in China's...
China Home Appliances Market: Q1 2024 Intelligence
China's online home appliances market reached CN¥ 120 billion in Q1 2024, up +6.5% YoY, with Douyin surging to 13% share and new sub-segments driving growth.
Fanqi Jewelry Surges +87% to CN¥ 250M on Romance Strategy
Fanqi grows +87% YoY to CN¥ 250 million on Tmall through romance-driven storytelling and Gen Z omnichannel strategy.
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