Articles by Jessie Wang (103)
China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
China's online makeup and skincare market reached CN¥ 235.23 billion in H1 2025, up 10.1%, as value shoppers shifted to mid-to-low-priced products.
China's Online Oral Care Sales Hit CN¥ 34.35 Billion in 2024
China's online oral care market grew 17.2% YoY to CN¥ 34.35B in 2024, led by toothpaste at 28.6% growth, as premium and functional formats gained share.
Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise
China's infant lutein market exceeded CN¥ 800 million in 2024, driven by parents' myopia fears, with gummy formats holding 82.8% of sales.
Infant Formula PGC-UGC Gap Exposes Trust Deficit
In China's infant formula content, brands lead with ingredients (36.3%) while parents raise side effects 2.3 times as often, with allergy the top concern.
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Chinese parents posted 1.43 million social media mentions about children's vision in 2024, as device use drove 52.3% of eye care supplement purchases.
China Health & Wellness Market Hits CN¥ 75.2B Online
China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions in 2024, revealing key shifts in categories, ingredients and consumer demand.
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.
China's Online Moisturizing Tissue Sales Grow 24.5%
Online sales of moisturizing tissue in China reached CN¥ 1.95 billion in Jan–Oct 2024, up 24.5%, as challenger brands compete on value pricing and ingredients.
Volume Leads Growth in China's Online Household Paper Market
China's online household paper market grows on volume: facial tissue leads at CN¥ 20.35 billion in Jan-Oct 2024 and moisturizing tissue grows 24.5% YoY.
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