Articles by Jessie Wang (109)
China's CN¥ 36B Hygiene Market Pivots to Safety
China's online hygiene market hit CN¥ 36.1B in H1 2025. Douyin overtakes Tmall for sanitary pads as safety-grade products surge +100% after scandal.
China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
China's online cosmetics market reached CN¥ 235.23 billion in H1 2025 with +10.1% YoY growth. Value-conscious consumers drive dramatic price shifts as skinca...
China's Oral Care Market Hits CN¥ 34.35 Billion in 2024
China's online oral care market surged +17.2% YoY to CN¥ 34.35B in 2024, led by toothpaste at +28.6% growth, as premium and functional formats gain share.
Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise
China's infant lutein market exceeded CN¥ 800 million in 2024 with +518% YoY leader growth, driven by myopia fears and gummy format dominance at 82.8%.
Infant Formula PGC-UGC Gap Exposes Trust Deficit
China's infant formula brands focus on ingredients while parents prioritise safety, exposing a critical trust gap between brand messaging and consumer.
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...
China Health & Wellness Market Hits CN¥ 75.2B Online
China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions in 2024, revealing key shifts in categories, ingredients and consumer demand.
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.
How COROU and Challenger Brands Reshape China's Moisturizing Tissue Market
COROU commands 55.3% of China's CN¥ 1.95B moisturizing tissue market while Zhihu and Bubandi achieve 10,000%+ growth through ingredient innovation and value ...
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