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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (87)

Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments
Insights

Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments

by Jessie Wang

Ninja captured 27.9% of Amazon US while CR5 surged to 64.7%. Philips led Amazon Germany with +214% growth. Shopee Philippines saw CR5 collapse from 32% to 21...

air-fryer Home Appliances global
China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023
Insights

China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023

by Jessie Wang

China's nutritional supplements market hit CN¥ 328.3B in 2023 with online sales surging +31.1% YoY. Four structural trends are driving the next wave of growth.

China Health & Wellness supplements
China's Health Beauty Share Hits 25.2% Amid Market Decline
Insights

China's Health Beauty Share Hits 25.2% Amid Market Decline

by Jessie Wang

Health & beauty captures 25.2% of China's beauty market despite -8.8% YoY decline, outperforming broader beauty in key promotions.

Beauty China health-beauty
China's Clean Beauty Surges +22.3% YoY to CN¥ 3 Billion
Insights

China's Clean Beauty Surges +22.3% YoY to CN¥ 3 Billion

by Jessie Wang

Clean beauty on Tmall grew +22.3% YoY to CN¥ 2.99 billion in 2022, with China's global share surging +5pp to overtake the US.

Beauty China clean-beauty
China Fashion Drops -13.8% but Premiumization Lifts ASP
Insights

China Fashion Drops -13.8% but Premiumization Lifts ASP

by Jessie Wang

China's Tmall fashion market fell to CN¥ 493B in 2022, yet all 15 sub-categories raised average prices as consumers traded up.

Fashion Footwear China
China Child Car Seats: Premium Surge as CN¥ 5,000+ Triples
Insights

China Child Car Seats: Premium Surge as CN¥ 5,000+ Triples

by Jessie Wang

China's child car seat market shifts premium as CN¥ 5,000+ segment triples while overall sales decline -7.1% YoY.

China child-safety car-seats

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