Skip to main content
Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (98)

Outdoor Power Stations Surge +215% on China's Camping Economy Boom
Insights

Outdoor Power Stations Surge +215% on China's Camping Economy Boom

by Jessie Wang

Portable power stations grew +215.1% YoY to CN¥ 285 million as China's outdoor recreation market expands.

Consumer Trends China outdoor-recreation
Quercetin Surges +105% as Novel Ingredients Reshape Supplements
Insights

Quercetin Surges +105% as Novel Ingredients Reshape Supplements

by Jessie Wang

Quercetin grew +105.5% YoY to CN¥ 536 million as post-pandemic health consciousness drove explosive supplement demand in China.

China Supplements nutritional-health
Smart Appliances Lead China's CN¥ 508B Appliance Market
Insights

Smart Appliances Lead China's CN¥ 508B Appliance Market

by Jessie Wang

China's CN¥ 508 billion home appliance market grew +1.5% YoY in 2022 with smart appliances leading at +5.3% growth.

Appliances China smart-home
China Home Appliances: Emerging Categories Drive Q1 2023 Recovery
Insights

China Home Appliances: Emerging Categories Drive Q1 2023 Recovery

by Jessie Wang

China's CN¥ 50.41 billion appliance market narrows decline to -1.5% YoY as outdoor power, floor scrubbers, and wall breakers surge.

Appliances China
Floor Scrubbers vs Sweeping Robots: China's Cleaning Split
Insights

Floor Scrubbers vs Sweeping Robots: China's Cleaning Split

by Jessie Wang

China's CN¥ 3.61B cleaning market splits: floor scrubbers attract 200+ brands while sweeping robots consolidate to 85% CR5.

Appliances China cleaning-appliances
Floor Scrubbers Drive CN¥ 30B Cleaning Appliance Boom
Insights

Floor Scrubbers Drive CN¥ 30B Cleaning Appliance Boom

by Jessie Wang

China's cleaning appliance market reached CN¥ 29.9 billion in 2022 as floor scrubbers maintain +19.2% growth despite category maturation.

Appliances China cleaning-appliances
CN¥ 52.3B Body Cleansing Market Outperforms Beauty Sector
Insights

CN¥ 52.3B Body Cleansing Market Outperforms Beauty Sector

by Jessie Wang

China's body cleansing market reached CN¥ 52.3 billion, outperforming the beauty sector's -12.6% decline. Shower gels grew +7.68% YoY.

China Personal Care body-cleansing
China Eye Protection Lamp Market Hits Social Media Inflection Point
Insights

China Eye Protection Lamp Market Hits Social Media Inflection Point

by Jessie Wang

China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up +372.2% YoY and a brand-consumer perception gap emerging.

Social Media China eye-protection-lamp
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
Insights

Brand vs Consumer Focus Gap in China's Eye Protection Lamps

by Jessie Wang

Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.

Consumer Insights China eye-protection-lamp

Need Deeper APAC Market Intelligence?

Our research team can provide custom data and analysis tailored to your business needs.