Articles by Jessie Wang (109)
Gummy Vitamins Hit US$ 660M as Format War Reshapes Supplements
Gummy supplements surged +50% YoY to US$ 660M on U.S. Amazon in 2023 as 28% of adults tried the format and 53% converted to daily use.
How Chow Tai Sang's IP Strategy Won Q1 2024 Gold Jewelry
Chow Tai Sang's CN¥ 450M Q1 2024 performance reveals how IP collaborations, guochao craft, and full-domain marketing define winning brand strategy in China's...
China Home Appliances Market: Q1 2024 Intelligence
China's online home appliances market reached CN¥ 120 billion in Q1 2024, up +6.5% YoY, with Douyin surging to 13% share and new sub-segments driving growth.
Fanqi Jewelry Surges +87% to CN¥ 250M on Romance Strategy
Fanqi grew +87% YoY to CN¥ 250M on Tmall through romance-driven storytelling and a Gen Z omnichannel strategy, a case study in China jewellery brand-building.
How Functional Innovation Drives China's Dairy Growth in Q1 2024
Children's milk powder commands a 70% price premium at CN¥ 217 yet achieves the highest growth rate in Q1 2024. Functional ingredients, health-conscious form...
Social Dining Culture Reshapes China's Cooking Appliance Demand
Open kitchens in 54% of Chinese homes and holiday gatherings drive demand for social cooking appliances like grills and air fryers.
Fragrance Drives China's CN¥ 6.9B Shower Gel Market
Fragrance drives 34.6% of consumer attention in China's CN¥ 6.89 billion shower gel market, reshaping brand strategy and product development.
China Fashion & Footwear: Q1 2024 Market Trends
China's fashion, footwear and bags online market in Q1 2024 — market size, growth concepts, and emerging trends from Moojing.
Probiotics Consumer Gaps: Marketing vs. Buyer Reality
Consumer perception analysis reveals critical gaps between probiotics marketing and buyer priorities, with ingredient awareness at just 1.1% on e-commerce.
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