Articles by Jessie Wang (103)
How Chow Tai Sang Uses IP and Guochao Craft in Gold Jewelry
Online gold jewelry sales in China grew 27.3% in Q1 2024. How Chow Tai Sang builds its gold range on IP collaborations, guochao craft and design.
How Fanqi Jewelry Built Its Brand on a Romance Strategy
How jewellery brand Fanqi grew in 2023 on romance-driven storytelling and a Gen Z omnichannel strategy, a case study in China jewellery brand-building.
How Functional Innovation Drives China's Dairy Growth in Q1 2024
Children's milk powder sells at a 70% price premium in China, CN¥217 on average, yet grew fastest in Q1 2024, up 47.7%, on functional ingredients.
Social Dining Culture Reshapes China's Cooking Appliance Demand
Open kitchens in 54% of Chinese homes and holiday gatherings drive demand for social cooking appliances like grills and air fryers.
Fragrance Drives China's CN¥ 6.9B Shower Gel Market
Fragrance drew 34.6% of consumer attention in China's CN¥ 6.89 billion shower gel market in the year to April 2023, shaping brand strategy.
Probiotics Consumer Gaps: Marketing vs. Buyer Reality
Probiotics marketing and buyer priorities diverged in China in the year to February 2023, with ingredient awareness at just 1.1% on e-commerce.
Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy
Cat staple food doubled to CN¥ 5.82 billion in H1 2023 as freeze-dried products reached CN¥ 694 million in China's premiumizing pet market.
Pet Appliances Hit CN¥ 320M: Solving Human Problems First
Online pet appliance sales in China grew 15.6% YoY to CN¥ 320M in Q1 2023, as smart litter boxes and feeders put owner convenience ahead of pet comfort.
Outdoor Power Stations Surge 215% on China's Camping Boom
Portable power stations grew 215.1% YoY to CN¥ 285M as China's outdoor and camping market expands, creating a breakout consumer-electronics category.
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