Articles by Jessie Wang (110)
CN¥ 52.3B Body Cleansing Market Outperforms Beauty Sector
China's body cleansing market reached CN¥ 52.3 billion, outperforming the beauty sector's -12.6% decline. Shower gels grew +7.68% YoY.
China Eye Protection Lamp Market Hits Social Media Inflection Point
China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up +372.2% YoY and a brand-consumer perception gap emerging.
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.
CBP Ingredient Surges +591.8% in Children's Milk Powder
CBP children's growth milk powder surged +591.8% YoY as active brands jumped from 6 to 138 in two years, one of infant nutrition's hottest new fields.
Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
Pregnant women and elderly caregivers drive 68% of China's adult milk powder discussion, yet brands still lead with nutrition messaging — not the taste and s...
Air Fryer Brand War 2023: Ninja Dominates US, Philips Rules Germany, Philippines Fragments
Ninja captured 27.9% of Amazon US while CR5 surged to 64.7%. Philips led Amazon Germany with +214% growth. Shopee Philippines saw CR5 collapse from 32% to 21...
China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023
China's nutritional supplements market hit CN¥ 328.3B in 2023 with online sales surging +31.1% YoY. Four structural trends are driving the next wave of growth.
China's Health Beauty Share Hits 25.2% Amid Market Decline
Health & beauty captures 25.2% of China's beauty market despite -8.8% YoY decline, outperforming broader beauty in key promotions.
China's Clean Beauty Surges +22.3% YoY to CN¥ 3 Billion
Clean beauty on Tmall grew +22.3% YoY to CN¥ 2.99 billion in 2022, with China's global share surging +5pp to overtake the US.
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