Articles by Jessie Wang (110)
How COROU and Challenger Brands Reshape China's Moisturizing Tissue Market
COROU commands 55.3% of China's CN¥ 1.95B moisturizing tissue market while Zhihu and Bubandi achieve 10,000%+ growth through ingredient innovation and value ...
Volume Leads Growth in China's Online Household Paper Market
China's online household paper market grows on volume: facial tissue leads at CN¥ 20.35 billion in Jan-Oct 2024 and moisturizing tissue grows +24.5% YoY.
Wet Toilet Paper Surges +11.5% on Celebrity Marketing
Wet toilet paper hits CN¥ 3.05B with +11.5% growth as Deyou's celebrity strategy and water purification tech reshape the category.
Disposable Underwear Hits CN¥ 1.16B: Why Travel Recovery and Hygiene Anxiety Are Reshaping China's Fastest-Growing Consumer Niche
China's disposable underwear market reached CN¥ 1.16B in Jan-Aug 2024 (+8.1% YoY) with social media buzz surging +117.3%, as budget brands and hygiene-consci...
China's Dermatitis-Eczema Drug Market Surges +48.5% as Biologics Reshape Treatment Landscape
Dermatitis-eczema drugs capture 30.36% of China's RX dermatological market with +48.5% YoY growth. JD.com doubles its monthly run rate as biologics gain share.
Yaduo Planet vs. SIDANDA: Two Premium Bedding Strategies Reshaping China's Sleep Market
How Yaduo Planet's hotel-to-consumer pillow strategy and SIDANDA's ultra-premium goose-down positioning represent two contrasting paths to building premium b...
China's Tonic Ingredients and Wellness Categories: H1 2024
Liver-protection surges +34.1% YoY to CN¥ 3B, sleep-aid reaches CN¥ 464M, and wellness pastes grow +27.3% in China's H1 2024 food-medicine market.
China's Food-Medicine Supplements Market: H1 2024 Overview
China's food-medicine supplements market hits CN¥ 36.61B in H1 2024 amid pricing pressure, with poria +54.2% and honeysuckle +103.9% leading ingredient growth.
China's Five Key Consumer Verticals: H1 2024 Market Landscape
The market landscape of China's five key consumer verticals in H1 2024: category sizing, fast-growing segments and demand signals from Moojing data.
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