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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (103)

Wet Toilet Paper Sales Grow 11.5% on Celebrity Marketing
Insights

Wet Toilet Paper Sales Grow 11.5% on Celebrity Marketing

by Jessie Wang

Wet toilet paper hits CN¥ 3.05B with +11.5% growth as Deyou's celebrity strategy and water purification tech reshape the category.

Personal Care China
China's Disposable Underwear: Travel and Hygiene Lift Demand
Insights

China's Disposable Underwear: Travel and Hygiene Lift Demand

by Jessie Wang

China's disposable underwear sales on two leading marketplaces reached CN¥1.16 billion in Jan–Aug 2024, up 8.1% YoY, while social media posts rose 117.3%.

Personal Care China
China's Dermatitis-Eczema Drug Market Surges 48.5%
Insights

China's Dermatitis-Eczema Drug Market Surges 48.5%

by Jessie Wang

Dermatitis-eczema drugs capture 30.36% of China's RX dermatological market with +48.5% YoY growth, as biologics gain share on a leading marketplace.

Health & Wellness China
Yaduo Planet vs. SIDANDA: Two Premium Bedding Strategies Reshaping China's Sleep Market
Insights

Yaduo Planet vs. SIDANDA: Two Premium Bedding Strategies Reshaping China's Sleep Market

by Jessie Wang

China's CN¥46 billion online bedding market split by price in H1 2024. How Yaduo Planet's hotel pillows and SIDANDA's goose down built two premium brands.

Household & FMCG Brand Strategy
China's Tonic Ingredients and Wellness Categories: H1 2024
Insights

China's Tonic Ingredients and Wellness Categories: H1 2024

by Jessie Wang

In the year to April 2024, liver-protection products grew 34.1% to CN¥ 3B and wellness pastes 27.3% in China's food-medicine market.

Health & Wellness China
China's Five Key Consumer Verticals: H1 2024 Market Landscape
Insights

China's Five Key Consumer Verticals: H1 2024 Market Landscape

by Jessie Wang

China's five key consumer verticals from January to May 2024: category sizes, fast-growing segments and demand signals from Moojing data.

Baby Bottle and Cup Innovation in China's H1 2024 Market
Insights

Baby Bottle and Cup Innovation in China's H1 2024 Market

by Jessie Wang

Baby bottles (CN¥ 1.48 billion) and children's cups (CN¥ 1.04 billion) on two leading Chinese marketplaces in 2023: the brands, features and parent priorities.

Mother & Baby
China Plush Toys H1 2024: Premium and Value Tiers Gain Share
Insights

China Plush Toys H1 2024: Premium and Value Tiers Gain Share

by Jessie Wang

China's online plush toy market reached CN¥ 2.3B in H1 2024, up 3.4%, as prices split between IP products below CN¥ 50 and collectibles above CN¥ 200.

Toys & Games China
China Baby Feeding Products H1 2024: Where Innovation Grows
Insights

China Baby Feeding Products H1 2024: Where Innovation Grows

by Jessie Wang

China's baby feeding market split along innovation lines in 2023, as complementary food processors grew 101.3% and feeding appliances 6.6%.

Mother & Baby

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