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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (93)

China Parent & Infant Market Q1 2024: What's Driving Growth
Insights

China Parent & Infant Market Q1 2024: What's Driving Growth

by Jessie Wang

China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births, premiumisation, and Douyin (抖音) growth reshape demand.

China baby-products Mother & Baby
China's Online Milk Powder Market Hits CN¥ 3.16 Billion in Q1 2024
Insights

China's Online Milk Powder Market Hits CN¥ 3.16 Billion in Q1 2024

by Jessie Wang

China's online milk powder market reached CN¥ 3.16 billion in Q1 2024, driven by Douyin's rise and demographic-specific demand. Children's milk powder led gr...

dairy milk-powder china-e-commerce
Gummy Vitamins Hit US$ 660M as Format War Reshapes Supplements
Insights

Gummy Vitamins Hit US$ 660M as Format War Reshapes Supplements

by Jessie Wang

Gummy supplements surged +50% YoY to US$ 660M on U.S. Amazon in 2023 as 28% of adults tried the format and 53% converted to daily use.

dietary-supplements gummy-vitamins dosage-forms
How Chow Tai Sang's IP Strategy Won Q1 2024 Gold Jewelry
Insights

How Chow Tai Sang's IP Strategy Won Q1 2024 Gold Jewelry

by Jessie Wang

Chow Tai Sang's CN¥ 450M Q1 2024 performance reveals how IP collaborations, guochao craft, and full-domain marketing define winning brand strategy in China's...

China jewelry brand-strategy
China Home Appliances Market: Q1 2024 Intelligence
Insights

China Home Appliances Market: Q1 2024 Intelligence

by Jessie Wang

China's online home appliances market reached CN¥ 120 billion in Q1 2024, up +6.5% YoY, with Douyin surging to 13% share and new sub-segments driving growth.

China Home Appliances market-intelligence
Fanqi Jewelry Surges +87% to CN¥ 250M on Romance Strategy
Insights

Fanqi Jewelry Surges +87% to CN¥ 250M on Romance Strategy

by Jessie Wang

Fanqi grows +87% YoY to CN¥ 250 million on Tmall through romance-driven storytelling and Gen Z omnichannel strategy.

China fashion-jewelry
How Functional Innovation Drives China's Dairy Growth in Q1 2024
Insights

How Functional Innovation Drives China's Dairy Growth in Q1 2024

by Jessie Wang

Children's milk powder commands a 70% price premium at CN¥ 217 yet achieves the highest growth rate in Q1 2024. Functional ingredients, health-conscious form...

dairy milk-powder premiumization
Social Dining Culture Reshapes China's Cooking Appliance Demand
Insights

Social Dining Culture Reshapes China's Cooking Appliance Demand

by Jessie Wang

Open kitchens in 54% of Chinese homes and holiday gatherings drive demand for social cooking appliances like grills and air fryers.

Consumer Trends Appliances China
Fragrance Drives China's CN¥ 6.9B Shower Gel Market
Insights

Fragrance Drives China's CN¥ 6.9B Shower Gel Market

by Jessie Wang

Fragrance drives 34.6% of consumer attention in China's CN¥ 6.89 billion shower gel market, reshaping brand strategy and product development.

China Personal Care shower-gel

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