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Jessie Wang

Jessie Wang

Strategist & Product Manager

Jessie Wang Yongsu is a Strategist and Product Manager on Moojing's global team. She drives product development and go-to-market strategy, bridging market intelligence with business solutions across China and Southeast Asian markets.

Articles by Jessie Wang (87)

How Functional Innovation Drives China's Dairy Growth in Q1 2024
Insights

How Functional Innovation Drives China's Dairy Growth in Q1 2024

by Jessie Wang

Children's milk powder commands a 70% price premium at CN¥ 217 yet achieves the highest growth rate in Q1 2024. Functional ingredients, health-conscious form...

dairy milk-powder premiumization
Social Dining Culture Reshapes China's Cooking Appliance Demand
Insights

Social Dining Culture Reshapes China's Cooking Appliance Demand

by Jessie Wang

Open kitchens in 54% of Chinese homes and holiday gatherings drive demand for social cooking appliances like grills and air fryers.

Consumer Trends Appliances China
Fragrance Drives China's CN¥ 6.9B Shower Gel Market
Insights

Fragrance Drives China's CN¥ 6.9B Shower Gel Market

by Jessie Wang

Fragrance drives 34.6% of consumer attention in China's CN¥ 6.89 billion shower gel market, reshaping brand strategy and product development.

China Personal Care shower-gel
China Fashion & Footwear: Q1 2024 Market Trends
Insights

China Fashion & Footwear: Q1 2024 Market Trends

by Jessie Wang

China's fashion, footwear and bags online market in Q1 2024 — market size, growth concepts, and emerging trends from Moojing.

Fashion Footwear bags
Probiotics Consumer Gaps: Marketing vs. Buyer Reality
Insights

Probiotics Consumer Gaps: Marketing vs. Buyer Reality

by Jessie Wang

Consumer perception analysis reveals critical gaps between probiotics marketing and buyer priorities, with ingredient awareness at just 1.1% on e-commerce.

Health Supplements China Probiotics
Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy
Insights

Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy

by Jessie Wang

Cat staple food doubled to CN¥ 5.82 billion as freeze-dried products reached CN¥ 694 million in China's premiumizing pet market.

China Pet Food pets
Pet Appliances Hit CN¥ 320M: Solving Human Problems First
Insights

Pet Appliances Hit CN¥ 320M: Solving Human Problems First

by Jessie Wang

China's pet appliance market grows +15.6% YoY as smart litter boxes and feeders prioritize owner convenience over pet comfort.

Appliances China pet-appliances
Outdoor Power Stations Surge +215% on China's Camping Economy Boom
Insights

Outdoor Power Stations Surge +215% on China's Camping Economy Boom

by Jessie Wang

Portable power stations grew +215.1% YoY to CN¥ 285 million as China's outdoor recreation market expands.

Consumer Trends China outdoor-recreation
Quercetin Surges +105% as Novel Ingredients Reshape Supplements
Insights

Quercetin Surges +105% as Novel Ingredients Reshape Supplements

by Jessie Wang

Quercetin grew +105.5% YoY to CN¥ 536 million as post-pandemic health consciousness drove explosive supplement demand in China.

China supplements nutritional-health

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