Eye-Protection Lamps in China in 2023: What Buyers Want

Newer data: China's Eye-Protection Lamp Market: CN¥ 6.0B Online in 2025

Executive Summary#

Consumer feedback on eye protection lamps was predominantly positive throughout 2023, with positive sentiment accounting for 88-92% of total mentions in every month, while overall review volume grew 210.6% YoY ^[1]. Brightness, usage effect and appearance design were the three most discussed evaluation dimensions, and floor lamp reviews grew 239.1% YoY, the fastest growth of any sub-category. This analysis examines what e-commerce review data shows about consumer priorities, pain points and product opportunities in China's eye protection lighting market.

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Review Volume Peaks Align with Shopping Festivals#

Monthly review volumes for eye protection lamps followed a clear seasonal pattern, peaking at 493,044 mentions in November, when the 11.11 shopping festival takes place, with a second high of 463,772 in September at the start of the school year. The positive sentiment ratio stayed between 88.5% and 91.6% throughout the year, and April and August had the highest positive ratios.

Eye protection lamp reviews peak in November with 493,044 mentions and consistently positive sentiment above 88%

Eye protection lamp reviews peak in November with 493,044 mentions and consistently positive sentiment above 88%

*Source: Moojing Market Intelligence*

Sub-Category Reviews Tell Divergent Stories#

Review volumes across the four eye protection lamp sub-categories point to a shift in the structure of the market. Floor lamps, ceiling lamps and chandeliers all saw substantial growth in reviews, while desk lamps, still the largest sub-category by review volume, came under pressure.

Brightness and Eye Protection Lead Consumer Priorities#

Consumer reviews across all sub-categories consistently highlighted brightness, usage effect and appearance design as the three most important evaluation dimensions. Negative feedback concentrated on three pain points:

Insufficient brightness: Consumers reported light output falling below expectations, describing products as "too dark"
Portability issues: Floor lamp users noted that products were too large and difficult to move between rooms
Cost-effectiveness concerns: Some consumers felt premium pricing did not match perceived product value

The positive feedback themes centered on:

Soft, non-glaring light that protects eyes during prolonged use
Attractive, modern design
Adequate brightness for study and homework
Ease of operation and installation

Children and Students Drive Floor Lamp Demand#

Floor lamps were used mainly in the home, and children and students were the main end users, as reviews show that parents buy floor lamps specifically to give their children eye-safe light for homework and study.

Reviews from the student segment consistently emphasized ease of use, soft lighting that does not cause glare, and eye protection. Monthly floor lamp review volumes grew from 6,811 in January to a peak of 38,877 in November, an increase of 470.8% within the year.

Positive sentiment for floor lamps was slightly higher than the average for eye protection lamps as a whole, with positive rates above 90% in most months. We believe this reflects the more considered purchase decisions that are typical of higher-priced floor-standing products.

Functional Demand Hierarchy Emerges#

Consumer review analysis identified a clear hierarchy of functional demands for eye protection products:

Primary needs: Adjustable brightness, color temperature switching
Secondary needs: Natural light restoration, visual fatigue relief, shadow reduction
Emerging needs: High color rendering, smart fill-light capabilities

Design preferences also followed a clear pattern, with simple and generous styles leading consumer preferences, followed by atmospheric ambience and a choice of colors, while Scandinavian, retro and natural wood styles are emerging.

A new product niche has formed around "mother and baby" ceiling lamps, which are designed to meet light specifications that are safe for newborns. According to the National Health Commission of China, the myopia rate among Chinese children aged 6-18 reached 53.6% in 2023, which supports parents' demand for eye protection lighting ^[2]. Eye protection lamps marketed under this concept recorded sales growth of 6% YoY, helped by parents' strong concern for their infants' eye health.

Key Takeaways#

Eye protection lamp reviews kept 88-92% positive sentiment throughout 2023, while review volume grew 210.6% YoY
Floor lamp reviews grew 239.1% YoY, the fastest growth among all sub-categories
Brightness is the leading dimension for both positive praise and negative complaint
Children and students are the main end users, and parents make the purchasing decisions
Adjustable brightness and color temperature switching lead the functional demand hierarchy
The "mother and baby" ceiling lamp niche is an emerging premium opportunity

About the Data#

This analysis draws on Moojing Market Intelligence data covering January to December 2023. Moojing analyses brand and category performance across major Chinese e-commerce platforms. The e-commerce review data was drawn from a leading Chinese marketplace and processed through text analysis algorithms for sentiment distribution, aspect-level analysis and demographic segmentation. For full methodology and additional insights, see the complete Lighting Market whitepaper.

Data source: Moojing Market Intelligence