Articles by Jotham Lim (116)
Where the Money Actually Is in the US and UK Hairdryer Market
Entry hairdryers are 62.0% of US listings but 39.1% of revenue. Where the money sits in an $889M US and $127M UK category, and what it means for entry.
Drinks and Beer: China's 2026 World Cup Match Nights
Chinese fans bought more and more drinks for match nights into the June World Cup kickoff — energy and functional drinks +74% from April to June to CN¥ 75.5M...
The No-Install AC: Cheap Niche at Home, Premium Hit Abroad
The no-install AC is a cheap domestic niche, yet the same concept — Midea's PortaSplit — sells as a premium hit in Europe.
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
In China's 2025 back-to-school season, national subsidies of up to 15% pulled forward a campus 3C upgrade — February laptop spend ran +12% above Double 11 2024.
Colour & Style 2024: China's Winter Wardrobe as Emotional Expression
In China's 2024 Autumn/Winter season, colour and styling became a form of emotional self-expression. A JD × Moojing study reads the palettes and archetypes s...
China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe
China's 2024 Autumn/Winter apparel season approached CN¥ 600B (~US$ 85B) online. A JD × Moojing study reads it through three forces: warming technology, styl...
China Pet Staple Food 2026: Precision Nutrition Splits the Cat and Dog Playbooks
China's online pet staple food market reached CN¥ 29.51 billion in MAT 2025, with cat staple at CN¥ 20.81 billion (+9.5%) — and cats and dogs now follow dive...
Function + Natural: How China's Functional Food & Beverage Market Is Specialising
China's functional food and beverage market reached CN¥ 78.8B in 2025 (+11.1% YoY) as benefit-led claims grew +59.9% and emotional-appeal snacks +30.9%.
Technical Trust Is the Bridge to Outdoor Premiumization
Durability, waterproofing, breathability, fit, comfort, and setup ease are the consumer proof points that help outdoor brands justify upgrades.
Need Deeper APAC Market Intelligence?
Our research team can provide custom data and analysis tailored to your business needs.