Articles by Jotham Lim (97)
Rice Cookers Stagnate as Design Beats Function
China's rice cooker market stagnates at +1.3% as design beats function and non-stick coating demand collapses to just 2%.
Wellness Beverages Surge +32.7% as China Shifts to Function
China's wellness beverages grew +32.7% YoY in 2025 as efficacy concepts surged +59.9%. Genki Forest leads at 15.6% share with neo-Chinese herbal positioning.
China's CN¥ 132.8B Snack Market Fragments on Emotion
China's CN¥ 132.8B snack market fragments as emotional selling points grow +30.9% and legacy brands lose share to niche challengers.
China's F&B Market Hits CN¥ 593.7B with +7.8% Growth in 2025
China's online food & beverage market reached CN¥ 593.7 billion in 2025 (+7.8% YoY) as snacks lead at CN¥ 132.8B and fresh cakes surge +154.2%.
China's Health & Wellness Market Hits CN¥ 304.4B as Prevention Overtakes Treatment
China's online Health & Wellness market reached CN¥ 304.4 billion in 2025 (+15.8% YoY) as dietary supplements lead at CN¥ 124.5B and Douyin reshapes brand co...
China's Anemia Supplement Market Surges +81.4% on Snackable Innovation
China's anemia supplements surged +81.4% to CN¥ 3.18B in 2025. Gummy formats and novel iron sources drive growth as every top 10 brand posts triple-digit gains.
China Home Appliance Market Hits CN¥ 766B in 2025
China's online home appliance market reached CN¥ 766B in 2025. Subsidy effects diverge as cleaning appliances thrive.
Cookware Booms +24.6% as Health Materials Rise
China's cookware market hits CN¥ 22.19B (+24.6% YoY) as consumers demand uncoated, health-safe cooking materials.
Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
Market analysis of Food & Beverages in China. H2 2025 insights and trends.
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