Articles by Jotham Lim (109)
Function + Natural: How China's Functional Food & Beverage Market Is Specialising
China's functional food and beverage market reached CN¥ 78.8B in 2025 (+11.1% YoY) as benefit-led claims grew +59.9% and emotional-appeal snacks +30.9%.
Technical Trust Is the Bridge to Outdoor Premiumization
Durability, waterproofing, breathability, fit, comfort, and setup ease are the consumer proof points that help outdoor brands justify upgrades.
Camping Turns Outdoor Discovery Into Weekend Identity
Camping’s role in China’s outdoor market is recruitment: social scenes, family plans, and beginner confidence convert lifestyle interest into first purchas
Gummies, Drinks And Sachets Make Supplements Easier To Buy Again
Gummies, sachets, powders and drinks are making supplements easier to repeat in China's healthy snacks market.
Consumers Want Clearer Results, Better Taste And Better Value
Consumers are asking China's health-snack brands for clearer results, better taste and stronger value.
Southeast Asia Home Appliances 2026: Vietnam Runs Fragmented, Singapore Runs Concentrated
Southeast Asia's online appliance markets are diverging — Vietnam runs small and fragmented (leading-10 brands 12%); Singapore runs concentrated and premium ...
The Single-Female Engine Driving China's Pet Conversation
All eight leading cohorts in China's Q1 2026 pet conversation are female, with NSR sentiment above +0.97. Inside the urban demand engine.
Why 7 of 7 Chinese FMCG Giants Are Pivoting Into Pet
Every reportable Chinese FMCG parent is rebalancing capital from core categories into pet subsidiaries, with growth between +18% and +67%.
Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies
40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.
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