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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (109)

Haidilao's CN¥ 4.16B Loss Masked +43.7% Revenue Growth
Insights

Haidilao's CN¥ 4.16B Loss Masked +43.7% Revenue Growth

by Jotham Lim

Haidilao posted CN¥ 4.16 billion net loss in 2021 despite +43.7% revenue growth, driven by 276 store closures and restructuring charges.

China Food & Beverage hotpot
Seven Super Categories Defied China's Market Slowdown in 2022
Insights

Seven Super Categories Defied China's Market Slowdown in 2022

by Jotham Lim

Seven categories achieved +15% YoY growth at CN¥ 10B+ scale while most of China's top e-commerce categories declined in 2022.

Consumer Trends E Commerce China
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Insights

Haidilao's Future Food Lab Enters Self-Heating Hotpot

by Jotham Lim

Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.

China Food & Beverage ready-to-eat
Health Food Surged +21.5% as China E-commerce Fell in 2022
Insights

Health Food Surged +21.5% as China E-commerce Fell in 2022

by Jotham Lim

Health food led China's e-commerce with +21.5% growth as Taobao+Tmall GMV fell -7.41% to CN¥ 7.17 trillion in 2022.

E Commerce China health-food
Haidilao Grew Condiment Sales +63% While Takeaway Fell
Insights

Haidilao Grew Condiment Sales +63% While Takeaway Fell

by Jotham Lim

Haidilao's condiment sales surged +63.2% to CN¥ 687 million while takeaway revenue declined -1.7%, revealing a strategic pivot to online retail.

China ecommerce Food & Beverage
Indonesia boasts the largest online beauty and skincare market in Southeast Asia
Insights

Indonesia boasts the largest online beauty and skincare market in Southeast Asia

by Jotham Lim

<h2>In the Southeast Asian online market, Indonesia boasts a significant presence in the beauty and personal care sector, characterized by a diverse...

E Commerce Beauty Skincare
74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
Insights

74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?

by Jotham Lim

1.Voice Volume: Refers to the total number of posts, that is, the sum of the number of posts containing the current keyword.

Outdoor Sports Consumer Insights Hiking & Camping
L&#039;Oreal Leads at CN¥ 5.34B While Mid-Tier Brands Surge +7.5% in China
Insights

L'Oreal Leads at CN¥ 5.34B While Mid-Tier Brands Surge +7.5% in China

by Jotham Lim

L'Oreal leads China's cosmetics at CN¥ 5.34B as mid-tier brands surge +7.5% YoY. La Mer posts +27.3% growth; Galenic achieves +204.5%.

Skincare Cosmetics brands
Cycling: E-Bikes are Becoming the New Favorite of the Middle Class in Europe and America
Insights

Cycling: E-Bikes are Becoming the New Favorite of the Middle Class in Europe and America

by Jotham Lim

Recently, high-priced cycling equipment has surged in popularity in Europe and America, particularly e-bikes, priced between $1,000 and $5,000. These...

Consumer Trends Cycling Outdoor Sports

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