Articles by Jotham Lim (97)
China's Personal Care Market Surges +22.8% in H1 2025
Market analysis of Personal Care in China. H1 2025 insights and trends.
China's Personal Care Market Surges to CN¥ 117 Billion
China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.
No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth
China's no-makeup look trend dominated H1 2025 with 645K social mentions (+50% YoY). Skincare-makeup hybrids grew +94.3% as consumers reject fake refinement ...
China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth
China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.
428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China
Market analysis of Razors & Personal Grooming in China. H1 2025 insights and trends.
China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better
China's fashion market reaches CN¥ 695.48B with volume down -14.7% and ASP up +16.2%, as outdoor apparel surges +21.5% YoY.
China's Anti-Aging Market Surges +30.3% as Body Care Explodes +284% YoY
China's anti-aging market reached CN¥ 65.49 billion (+30.3% YoY) in H1 2025. Body care explodes +284% as consumers expand beyond facial care. Collagen creams...
Treadmills, Exercise Bikes, Ellipticals: How AI and Apartment Living Are Reshaping China's Home Fitness Market
Market analysis of Home Appliances & Fitness Equipment in China. H1 2025 insights and trends.
Need Deeper APAC Market Intelligence?
Our research team can provide custom data and analysis tailored to your business needs.