Articles by Jotham Lim (116)
Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
Beyond food: sports and electronics gifting for China's Mid-Autumn and National Day festivals, H2 2025, with category demand and consumer signals from Moojing.
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
A data-driven food & beverage product guide for China's Mid-Autumn and National Day festivals, H2 2025: high-potential categories and gifting-demand signals.
China Home Appliance Sales Surge +25.3% to CN¥ 888B
China's home appliance retail sales hit CN¥ 888.3 billion in 2025, up +25.3% YoY, as subsidies and online channels drive growth.
China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution
Analysis of China's disposable-hygiene market in H2 2025: category sizing, fast-growing formats, brand and demand signals from Moojing data.
China AI Toy Market Surged +427% in 2025: Emotional Companionship Redefines the Category
China AI toy sales hit CN¥ 740M (+427% YoY) in 2025. Trendy plush toys surged +1,466% as emotional companionship displaced robots.
China 3C Electronics Market Exceeded CN¥ 1.1 Trillion in 2025
China's 3C electronics surpassed CN¥ 1.1T in 2025 (+18.5% YoY) as power-bank regulations and AI toys reshape the market and shift category growth leadership.
Haidilao's CN¥ 4.16B Loss Masked +43.7% Revenue Growth
Haidilao posted CN¥ 4.16 billion net loss in 2021 despite +43.7% revenue growth, driven by 276 store closures and restructuring charges.
Pet Health Supplements Surge +20% as China's Fastest-Growing Segment
China's pet supplement market hit CN¥ 3.69 billion with +20.3% YoY growth. Cardiovascular health doubled at +107.9%. Data inside.
Seven Super Categories Defied China's Market Slowdown in 2022
Seven categories achieved +15% YoY growth at CN¥ 10B+ scale while most of China's top e-commerce categories declined in 2022.
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