Articles by Jotham Lim (149)
China Premium Skincare Online Sales Fell 11.6% in H1 2026
Online premium skincare sales in China fell 11.6% in H1 2026 while luxury grew 9.1%. Where Chinese shoppers are trading down, and where they trade up.
Content-Led Commerce Takes 55% of China Online Beauty Sales
Content-led commerce carried 55% of online beauty sales across three major China marketplaces in January-July 2026, up from 28% in 2022.
China Child Car Seat Sales Grew 23.2% Online in H1 2026
Online sales of child car seats in China grew 23.2% to CN¥ 2.29 billion in H1 2026, after 11.0% in 2024 and 18.8% in 2025, as comfort features led.
Online Bone and Joint Supplement Sales Rose 14.1% in H1 2026
Online sales of bone and joint supplements in China reached CN¥ 9.09 billion in H1 2026, +14.1%, as men joined the conversation and new formats grew.
China Online Beauty Sales Held at CN¥ 434.8 Billion in 2025
Online beauty sales across three of China's largest marketplaces held at CN¥ 434.8 billion in 2025, +3.4% on 2024, after skincare drove a three-year decline.
Fresh and Raw Took 14 Points of China's Cat Food Shelf
Fresh and raw claims rose from 9.00% to 23.18% of China's cat staple-food shelf revenue in 2022–2025, one of three claims moving alike in China and the US.
China's Online Baby Gear Sales Rose 12.7% in H1 2026
Online baby gear sales in China rose 12.7% to CN¥ 6.75 billion in H1 2026, at an average price up 4.6%, with car safety seats growing 23.2%.
Cardiovascular Supplements Grew 23.8% in China in H1 2026
Online sales of supplements Moojing classifies as cardiovascular health reached CN¥ 6.44 billion in H1 2026, +23.8%, led by fish oil, CoQ10 and krill oil.
Beverage Efficacy Claims Grew 26.6% in China in H1 2026
Drinks sold on efficacy claims grew 26.6% online in China in H1 2026, the fastest of six selling-point dimensions, while flavour held at CN¥ 8.06 billion.
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