Skip to main content
Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (103)

74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
Insights

74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?

by Jotham Lim

1.Voice Volume: Refers to the total number of posts, that is, the sum of the number of posts containing the current keyword.

Outdoor Sports Consumer Insights Hiking & Camping
L'Oreal Leads at CN¥ 5.34B While Mid-Tier Brands Surge +7.5% in China
Insights

L'Oreal Leads at CN¥ 5.34B While Mid-Tier Brands Surge +7.5% in China

by Jotham Lim

L'Oreal leads China's cosmetics at CN¥ 5.34B as mid-tier brands surge +7.5% YoY. La Mer posts +27.3% growth; Galenic achieves +204.5%.

Skincare Cosmetics brands
Cycling: E-Bikes are Becoming the New Favorite of the Middle Class in Europe and America
Insights

Cycling: E-Bikes are Becoming the New Favorite of the Middle Class in Europe and America

by Jotham Lim

Recently, high-priced cycling equipment has surged in popularity in Europe and America, particularly e-bikes, priced between $1,000 and $5,000. These...

Consumer Trends Cycling Outdoor Sports
Sugar Friends Full Satiate Explodes With Tens Of Millions In Sales, What Are The New Trends In Diabetic Staples?
Insights

Sugar Friends Full Satiate Explodes With Tens Of Millions In Sales, What Are The New Trends In Diabetic Staples?

by Jotham Lim

1. Over 90% of the diabetic population in China are type 2 diabetes patients, with causes largely related to diet. Adopting a low-carb diet is a...

Consumer Trends Diabetic Food Health Market
October Sales Growth Exceeds 500%, Fuping Persimmon Cakes' Glamorous Turnaround
Insights

October Sales Growth Exceeds 500%, Fuping Persimmon Cakes' Glamorous Turnaround

by Jotham Lim

1. Moojing Market Intelligence + data shows that in October this year, more than 730,000 Fuping Persimmon Cakes were sold on mainstream e-commerce...

Agricultural Products E Commerce Regional Brands
China's CN¥ 56.8B Household Paper Market Surges on Volume Growth
Insights

China's CN¥ 56.8B Household Paper Market Surges on Volume Growth

by Jotham Lim

China's online household paper products market reaches CN¥ 56.8B in MAT2025 with +11.3% YoY growth as kitchen paper towels surge +45.6% and platform dynamics...

China consumer-goods household-paper
China's Personal Care Market Surges +22.8% in H1 2025
Insights

China's Personal Care Market Surges +22.8% in H1 2025

by Jotham Lim

Market analysis of Personal Care in China. H1 2025 insights and trends.

Personal Care
China's Personal Care Market Surges to CN¥ 117 Billion
Insights

China's Personal Care Market Surges to CN¥ 117 Billion

by Jotham Lim

China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.

Market Analysis China Personal Care
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Insights

Vietnam and Indonesia Drive SE Asia's Hygiene Surge

by Jotham Lim

Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.

China Southeast Asia baby-diapers

Need Deeper APAC Market Intelligence?

Our research team can provide custom data and analysis tailored to your business needs.