Articles by Jotham Lim (109)
Zhiben Hits CN¥ 1.21B on Tmall-First Strategy and Eco-Packaging Innovation
Zhiben (至本) reached CN¥ 1.21 billion in rolling annual sales (+7.6% YoY) through Tmall-first DTC strategy, eco-friendly packaging, and cleanser/makeup remove...
China's Probiotics Growth Frontier: Adjuvant Therapy, Oral Health, and Brand Strategies in Q1 2024
While China's overall probiotics health supplements market contracted -27% in Q1 2024, three emerging functional segments are rewriting the growth playbook: ...
Inside the Battle: FILA vs. ANTA, Nike vs. Domestic Brands in China's Sportswear Arena
FILA overtook ANTA with CN¥ 10.2B in online sales (+38.4% YoY) while Nike defended 12.6% share. Women's sportswear outpaced men's as the market's primary gro...
China's Health Supplements Market Hits CN¥ 115B Online
China's online health supplements market reached CN¥ 115.45B in 2023, up +24.6% YoY, with Douyin doubling sales to overtake JD.com.
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Ochirly's Chen Fenwan collaboration resumed sales growth 10 months post-launch, proving artist partnerships deliver long-term brand equity.
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.
UHT Milk and Cheese Reveal China's Evolving Dairy Landscape in Q1 2024
China's UHT milk market remains a Yili-Mengniu duopoly while the cheese segment fragments into regional specialty and imported niches. Q1 2024 channel data a...
Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024
Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife allergen-free strategy and Aveeno's +80% Douyin (抖音) playbook.
China Jewelry Market Hits CN¥ 65.9B with +18.8% Growth in Q1 2024
China's online jewelry market reached CN¥ 65.9 billion on Tmall in Q1 2024, up +18.8% YoY, as gold jewelry surges on dual investment and self-expression demand.
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