Articles by Jotham Lim (103)
UHT Milk and Cheese Reveal China's Evolving Dairy Landscape in Q1 2024
China's UHT milk market remains a Yili-Mengniu duopoly while the cheese segment fragments into regional specialty and imported niches. Q1 2024 channel data a...
Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024
Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife allergen-free strategy and Aveeno's +80% Douyin (抖音) playbook.
China Jewelry Market Hits CN¥ 65.9B with +18.8% Growth in Q1 2024
China's online jewelry market reached CN¥ 65.9 billion on Tmall in Q1 2024, up +18.8% YoY, as gold jewelry surges on dual investment and self-expression demand.
China Health Supplements: Q1 2024 Market Intelligence
China's health supplements market in Q1 2024 — market scale, sub-segment growth, platform dynamics, and consumer demand for targeted health solutions.
Inside Vans' -49% Collapse: China Market Lessons
Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.
Eye & Liver Supplements: China's Fastest-Growing Health Niches
Eye and liver health supplements surge in China's Q1 2024 — ingredient analysis, Renhe and Swisse case studies, consumer demographics.
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
Sun-protective ice silk pants surge +338.3% and carbon-plate running shoes grow +64.1% as functional innovation drives China's sportswear market.
China's Probiotics Market Hits CN¥ 8.27B on +18.1% Growth
China's online probiotics market reached CN¥ 8.27 billion in MAT2023 at +18.1% YoY, with JD.com surging +52.2% and jelly formats up +5,785%.
Outdoor Power Supplies Surge +215% on China Camping Boom
China's outdoor camping appliance market hits CN¥ 1.86B as portable power stations transform from niche to must-have infrastructure.
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