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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (97)

Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
Insights

Sun-Protective Pants and Carbon-Plate Shoes Lead Growth

by Jotham Lim

Sun-protective ice silk pants surge +338.3% and carbon-plate running shoes grow +64.1% as functional innovation drives China's sportswear market.

China sportswear trends
China's Probiotics Market Hits CN¥ 8.27B on +18.1% Growth
Insights

China's Probiotics Market Hits CN¥ 8.27B on +18.1% Growth

by Jotham Lim

China's online probiotics market reached CN¥ 8.27 billion in MAT2023 at +18.1% YoY, with JD.com surging +52.2% and jelly formats up +5,785%.

Health Supplements China Probiotics
Outdoor Power Supplies Surge +215% on China Camping Boom
Insights

Outdoor Power Supplies Surge +215% on China Camping Boom

by Jotham Lim

China's outdoor camping appliance market hits CN¥ 1.86B as portable power stations transform from niche to must-have infrastructure.

Appliances China outdoor-appliances
China's CN¥98.3B Beauty & Skincare Market: Q1 2024
Insights

China's CN¥98.3B Beauty & Skincare Market: Q1 2024

by Jotham Lim

China's CN¥ 98.3 billion beauty and skincare market in Q1 2024 — domestic brand rise, precision skincare trends, and growth drivers.

Beauty Skincare makeup
China Outdoor Apparel Surges +22.2% on Camping Boom
Insights

China Outdoor Apparel Surges +22.2% on Camping Boom

by Jotham Lim

China's outdoor apparel market hit CN¥ 8.46B in 2023MAT, up +22.2% YoY, driven by shell jackets and camping culture.

Fashion China outdoor-apparel
China 3C Electronics: Key Growth Trends in Q1 2024
Insights

China 3C Electronics: Key Growth Trends in Q1 2024

by Jotham Lim

China's 3C consumer electronics market in Q1 2024 — market size, top brand rankings, high-growth categories, and tech trends.

China Market Consumer Electronics 3C Electronics
What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis
Insights

What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis

by Jotham Lim

E-commerce review analysis reveals what consumers value in eye protection lamps: brightness, eye care, and design lead the 2023 sentiment trends.

E Commerce China lighting
China Fashion Jewelry Falls to CN¥ 56.4B, Down -10% YoY
Insights

China Fashion Jewelry Falls to CN¥ 56.4B, Down -10% YoY

by Jotham Lim

China's online fashion jewelry market contracts to CN¥ 56.4 billion in H1 2023, with affordable sub-CN¥ 200 products capturing 55.7% share.

China fashion-jewelry
Value Positioning Wins in China's Cooking Appliances
Insights

Value Positioning Wins in China's Cooking Appliances

by Jotham Lim

China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.

Appliances China pricing

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