Articles by Jotham Lim (116)
China's Electrolyte Drinks Surge 8x to CN¥ 20.9B in Two Years
China's electrolyte drinks surge 8x in two years, expanding from fever recovery into everyday hydration across multiple beverage categories.
Deer Blood + Cordyceps Sales Surge +357.8% YoY
Deer blood and cordyceps sales surged +357.8% YoY as post-pandemic health priorities reshape China's TCM and traditional-tonic market. Moojing e-commerce.
China's Cat Market: Domestic Brands Capture 62% of Sales
China's online cat market reached CN¥ 46.75 billion with domestic brands now holding 62% of top-100 staple food revenue at +16.9% YoY growth.
Data-Driven Product Selection for China's Beverage Market
A four-stage, data-driven methodology for identifying high-growth beverage opportunities in China's online market, from category sizing to brand and channel.
Social Media Drives Sanitary Napkin Brand Discovery
Sanitary napkin social media discussion surged +85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
freemore's +132.7% growth and sterilization-grade products reshaping China's CN¥ 16B sanitary napkin market as challenger brands displace incumbents.
China's CN¥ 13.9B Towel Market: Three Categories, Three Paths
China's towel market splits three ways in Q4 2024: wet wipes decline while cotton towels and wet toilet paper grow, redrawing demand across disposable hygiene.
China's Disposable Products Market Q3 2024: A CN¥ 6.16B Category Pivots from Pandemic to Lifestyle
China's disposable products market generated CN¥ 6.16B in Jan-Aug 2024 (-10.7% YoY), as the category shifts from pandemic-era protective equipment toward per...
China's Online Dermatological Drugs Market Hits CN¥ 5.69B as E-Prescriptions Reshape Channel Mix
China's online dermatological drugs market reached CN¥ 5.69 billion in 2023. JD.com surges +50% YoY while Douyin OTC grows +98.5%, reshaping pharmaceutical e...
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