Articles by Jotham Lim (149)
China's Online F&B Sales Reached CN¥ 593.7B in 2025, Up 7.8%
China's online food & beverage market reached CN¥ 593.7 billion in 2025 (+7.8% YoY) as snacks led at CN¥ 132.8B and fresh cakes grew 154.2%.
China's Health & Wellness Market Hits CN¥ 304.4B in 2025
China's online health and wellness market reached CN¥ 304.4 billion in 2025, up 15.8%, led by dietary supplements at CN¥ 124.5 billion.
China's Online Anemia Supplement Sales Rose 81.4% in 2025
China's anemia supplements surged 81.4% to CN¥ 3.18B in 2025, as gummy formats and novel iron sources drive growth across the category's leading brands.
China's Online Home Appliance Sales Hit CN¥ 766B in 2025
China's online home appliance sales hit CN¥ 766B in 2025, up 18.1%, as trade-in subsidies lifted volume and cleaning appliances outgrew kitchen staples.
Cookware Booms +24.6% as Health Materials Rise
China's cookware market hit CN¥ 22.19B (+24.6% YoY) as consumers demand uncoated, health-safe cooking materials, reshaping brand competition and product design.
Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
Tablets grew 88.6%, large home appliances 44% and the sports triangle 23.3% across China's 2024 Mid-Autumn and National Day. Where non-food spending went.
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
A data-driven food & beverage product guide for China's Mid-Autumn and National Day festivals, H2 2025: high-potential categories and gifting-demand signals.
China Home Appliance Sales Surge 25.3% to CN¥ 888B
China's home appliance retail sales hit CN¥ 888.3 billion in the first nine months of 2025, up 25.3% YoY, as subsidies and online channels drive growth.
China Disposable Hygiene H2 2025: Medical-Grade Safety Shift
China's disposable-hygiene market in H2 2025: how content-led commerce reshaped demand, the fast-growing formats, and why safety now drives purchases.
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