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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (97)

China's Health Supplements Market Hits CN¥ 115B Online
Insights

China's Health Supplements Market Hits CN¥ 115B Online

by Jotham Lim

China's online health supplements market reached CN¥ 115.45B in 2023, up +24.6% YoY, with Douyin doubling sales to overtake JD.com.

E Commerce Health Supplements China Market
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Insights

How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch

by Jotham Lim

Ochirly's Chen Fenwan collaboration resumed sales growth 10 months post-launch, proving artist partnerships deliver long-term brand equity.

China apparel artist-collaboration
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
Insights

Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic

by Jotham Lim

Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.

China apparel artist-collaboration
UHT Milk and Cheese Reveal China's Evolving Dairy Landscape in Q1 2024
Insights

UHT Milk and Cheese Reveal China's Evolving Dairy Landscape in Q1 2024

by Jotham Lim

China's UHT milk market remains a Yili-Mengniu duopoly while the cheese segment fragments into regional specialty and imported niches. Q1 2024 channel data a...

dairy uht-milk cheese
Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024
Insights

Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024

by Jotham Lim

Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife allergen-free strategy and Aveeno's +80% Douyin (抖音) playbook.

China infant-nutrition baby-products
China Jewelry Market Hits CN¥ 65.9B with +18.8% Growth in Q1 2024
Insights

China Jewelry Market Hits CN¥ 65.9B with +18.8% Growth in Q1 2024

by Jotham Lim

China's online jewelry market reached CN¥ 65.9 billion on Tmall in Q1 2024, up +18.8% YoY, as gold jewelry surges on dual investment and self-expression demand.

China jewelry gold-jewelry
China Health Supplements: Q1 2024 Market Intelligence
Insights

China Health Supplements: Q1 2024 Market Intelligence

by Jotham Lim

China's health supplements market in Q1 2024 — market scale, sub-segment growth, platform dynamics, and consumer demand for targeted health solutions.

Health Supplements China Market nutraceuticals
Inside Vans' -49% Collapse: China Market Lessons
Insights

Inside Vans' -49% Collapse: China Market Lessons

by Jotham Lim

Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.

brands China sportswear
Eye & Liver Supplements: China's Fastest-Growing Health Niches
Insights

Eye & Liver Supplements: China's Fastest-Growing Health Niches

by Jotham Lim

Eye and liver health supplements surge in China's Q1 2024 — ingredient analysis, Renhe and Swisse case studies, consumer demographics.

Health Supplements eye-health liver-health

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