Articles by Jotham Lim (103)
China's Online Beverage Market H1 2024: Tea Leads a CN¥ 17.5B Platform Shift
China's online beverage market hit CN¥ 17.5B in H1 2024 (+14.2% YoY), driven by tea's +117.5% surge and a decisive Tmall-vs-Douyin platform split.
AI Smart Home Appliances: Robot Vacuums Lead at +77.7% YoY
Robot vacuums surged +77.7% YoY to CN¥ 13.2B in China H1 2024. Deep-dive into smart home appliances, large appliances, and kitchen AI trends.
China's AI Market Hits CN¥ 401.5B With 1,181% Device Growth
China's AI market reached CN¥ 401.5 billion in 2024, driven by AI laptops surging +1,181.1% YoY and AI smartphones up +91.1% YoY. Full H1 2024 analysis.
Zhiben Hits CN¥ 1.21B on Tmall-First Strategy and Eco-Packaging Innovation
Zhiben (至本) reached CN¥ 1.21 billion in rolling annual sales (+7.6% YoY) through Tmall-first DTC strategy, eco-friendly packaging, and cleanser/makeup remove...
China's Probiotics Growth Frontier: Adjuvant Therapy, Oral Health, and Brand Strategies in Q1 2024
While China's overall probiotics health supplements market contracted -27% in Q1 2024, three emerging functional segments are rewriting the growth playbook: ...
Inside the Battle: FILA vs. ANTA, Nike vs. Domestic Brands in China's Sportswear Arena
FILA overtook ANTA with CN¥ 10.2B in online sales (+38.4% YoY) while Nike defended 12.6% share. Women's sportswear outpaced men's as the market's primary gro...
China's Health Supplements Market Hits CN¥ 115B Online
China's online health supplements market reached CN¥ 115.45B in 2023, up +24.6% YoY, with Douyin doubling sales to overtake JD.com.
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Ochirly's Chen Fenwan collaboration resumed sales growth 10 months post-launch, proving artist partnerships deliver long-term brand equity.
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.
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