Articles by Jotham Lim (117)
Fresh and Raw Took 14 Points of China's Cat Food Shelf
Fresh and raw claims gained 14.19 points of China's cat staple-food shelf between 2022 and 2025 — the largest single move in the study. Grain-free reallocate...
Where the Money Actually Is in the US and UK Hairdryer Market
Entry hairdryers are 62.0% of US listings but 39.1% of revenue. Where the money sits in an $889M US and $127M UK category, and what it means for entry.
Drinks and Beer: China's 2026 World Cup Match Nights
Chinese fans bought more and more drinks for match nights into the June World Cup kickoff — energy and functional drinks +74% from April to June to CN¥ 75.5M...
The No-Install AC: Cheap Niche at Home, Premium Hit Abroad
The no-install AC is a cheap domestic niche, yet the same concept — Midea's PortaSplit — sells as a premium hit in Europe.
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
In China's 2025 back-to-school season, national subsidies of up to 15% pulled forward a campus 3C upgrade — February laptop spend ran +12% above Double 11 2024.
Colour & Style 2024: China's Winter Wardrobe as Emotional Expression
In China's 2024 Autumn/Winter season, colour and styling became a form of emotional self-expression. A JD × Moojing study reads the palettes and archetypes s...
China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe
China's 2024 Autumn/Winter apparel season approached CN¥ 600B (~US$ 85B) online. A JD × Moojing study reads it through three forces: warming technology, styl...
China Pet Staple Food 2026: Precision Nutrition Splits the Cat and Dog Playbooks
China's online pet staple food market reached CN¥ 29.51 billion in MAT 2025, with cat staple at CN¥ 20.81 billion (+9.5%) — and cats and dogs now follow dive...
Function + Natural: How China's Functional Food & Beverage Market Is Specialising
China's functional food and beverage market reached CN¥ 78.8B in 2025 (+11.1% YoY) as benefit-led claims grew +59.9% and emotional-appeal snacks +30.9%.
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