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Jotham Lim

Jotham Lim

Head of Global Marketing

Jotham Lim Ee Chen is Head of Global Marketing at Moojing Market Intelligence. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (149)

Plain skincare bottles on a glass shelf
Insights

China PDRN Skincare Online: Four Moves for Brands

by Jotham Lim

Four moves for China's PDRN skincare: state source and amount, keep injection terms off labels, pick a price position, prepare in case recombinant gains ground.

Beauty & Skincare China Brand Strategy
A beauty vlogger filming a tutorial
Insights

Posts About PDRN in China More Than Tripled in a Year

by Jotham Lim

Posts mentioning PDRN on Weibo, RED and Douyin rose from about 79,000 to 252,000 in a year, with most of the rise on Weibo, where campaigns drive peaks.

Beauty & Skincare China Social & Content
A pipette and dropper above a petri dish
Insights

Fewer Online PDRN Best Sellers in China Name Salmon

by Jotham Lim

Listings naming salmon fell from 38% to 23% of PDRN best sellers' sales across three large Chinese marketplaces, and clinic language fell to 35%.

Beauty & Skincare China Consumer Trends
A woman applying a sheet mask in a bedroom
Insights

Average Online Price of PDRN Skincare in China Fell 40%

by Jotham Lim

Average PDRN skincare prices across three of China's largest marketplaces fell from CN¥ 259 to CN¥ 155 in a year, and masks overtook serums among best sellers.

Beauty & Skincare China Consumer Trends
A delivery courier handing over cardboard boxes
Insights

China's Online PDRN Skincare Sales Rose Almost Fivefold

by Jotham Lim

Online sales of skincare named after PDRN reached about CN¥ 2.2 billion across three of China's largest marketplaces while skincare was about flat.

Beauty & Skincare China Market Sizing
A laboratory technician working with a micro pipette
Insights

What Is PDRN? From an Italian Drug to Chinese Skincare

by Jotham Lim

What PDRN is, how it moved from an Italian drug to Korean clinics, and why on our reading it reached Chinese skincare as a listed ingredient, sodium DNA.

Beauty & Skincare China Consumer Trends
A businesswoman checking a product order on a tablet in a stockroom
Insights

China Weight Management Online: Four Moves for Brands

by Jotham Lim

Four moves for brands in China's online weight-management market: sell protein by the gram, reformulate, drop phased-out claims, make no medical claim.

Health & Wellness Food & Beverage China
China Jewelry Market: Online Gold Sales Up 50% in Early 2026
Insights

China Jewelry Market: Online Gold Sales Up 50% in Early 2026

by Jotham Lim

Online gold sales on three of China's largest marketplaces were CN¥ 133.7 billion in 2025 and rose 50.1% in early 2026, we believe mostly on price.

Fashion & Accessories China Consumer Trends
China's Eye-Protection Lamp Market: CN¥ 6.0B Online in 2025
Insights

China's Eye-Protection Lamp Market: CN¥ 6.0B Online in 2025

by Jotham Lim

Online sales of eye-protection desk and floor lamps on three of China's largest marketplaces were CN¥ 6.0 billion in 2025, and fell 26.0% in Jan-Apr 2026.

Home Appliances China Consumer Trends

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