Articles by Jotham Lim (117)
China's Anti-Aging Market Surges +30.3% as Body Care Explodes +284% YoY
China's anti-aging market reached CN¥ 65.49 billion (+30.3% YoY) in H1 2025. Body care explodes +284% as consumers expand beyond facial care. Collagen creams...
Treadmills, Exercise Bikes, Ellipticals: How AI and Apartment Living Are Reshaping China's Home Fitness Market
How AI is reshaping China's fitness-equipment market in H1 2025: connected-product trends, consumer behaviour and category-demand signals from Moojing data.
Pet Owners, AI Workouts, and the Data Behind China's Home Appliance and Fitness Equipment Shift in H1 2025
China's home-appliance and fitness-equipment market in H1 2025: category sizing, fast-growing segments and consumer-demand signals from Moojing data.
How Imperfect Baking Content Drove 2.5M Interactions in China
An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.
Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.
China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025
China's AI hardware market reached CN¥ 2.39 billion in Q1 2025, with six of seven categories posting double- or triple-digit YoY growth.
Tofu Seasonings: Social Media Recipes Drive Market Growth
China's tofu seasonings reached CN¥ 110.6M as viral social-media recipes create breakout products on Douyin, turning a niche condiment into a growth category.
Douyin Reshapes China's CN¥ 24.4B Seasonings Market
Douyin seasonings sales surged +46.8% to CN¥ 7.1B, approaching Taobao parity, with BBQ seasoning up +174.2% as content commerce reshapes China's condiment.
Male Mood-Probiotic Share Surges to 44.5% in China
Male mood-probiotic discussion share surged to 44.5% as the category expands well beyond its female-dominated niche, signalling a demographic shift in China.
Need Deeper APAC Market Intelligence?
Our research team can provide custom data and analysis tailored to your business needs.