Articles by Jotham Lim (149)
The Single-Female Engine Driving China's Pet Conversation
All eight leading cohorts in China's Q1 2026 pet conversation are female, with NSR sentiment above +0.97. Inside the urban demand engine.
China's Dairy and Snack Groups Move Into Pet Food
Yili, Bright Dairy, Three Squirrels and Want Want have moved into pet food in China, drawn to a pet market Moojing sizes at USD 11.9 billion.
Indonesia vs Thailand vs Vietnam: Three Beauty Strategies
Beauty brands on a leading regional marketplace consolidated sharply in the year to March 2026, and differently in Indonesia, Thailand and Vietnam.
The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology
"Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.
Sustainability in China's Beauty Market: What Consumers Actually Value
Ingredient safety outweighs eco-packaging 35:1 in China's beauty market. What sustainability actually means to Chinese consumers.
Amazon Rainforest Botanicals in China: Zero Penetration
Amazon rainforest botanicals have zero penetration in Chinese skincare, a differentiation opportunity while rivals fight over Centella Asiatica.
Rice Cookers Stagnate as Design Beats Function
China's rice cooker market grew 1.3% as design overtook function and non-stick coatings fell out of consumer favour.
Wellness Beverages Surge 32.7% as China Shifts to Function
China's wellness beverages grew 32.7% in 2025 as efficacy concepts surged 59.9%, and brands such as Genki Forest built on neo-Chinese herbal positioning.
China's Online Snack Sales Reach CN¥ 132.8B, Up 5.8% in 2025
China's CN¥ 132.8B online snack market grew 5.8% in 2025 as emotional selling points rose 30.9% and growth shifted to identity-led niches.
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