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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (103)

Social Media Drives Sanitary Napkin Brand Discovery
Insights

Social Media Drives Sanitary Napkin Brand Discovery

by Jotham Lim

Sanitary napkin social media discussion surged +85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.

Social Media China feminine-hygiene
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
Insights

Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market

by Jotham Lim

freemore's +132.7% growth and sterilization-grade products reshaping China's CN¥ 16B sanitary napkin market as challenger brands displace incumbents.

China consumer-goods feminine-hygiene
China's CN¥ 13.9B Towel Market: Three Categories, Three Paths
Insights

China's CN¥ 13.9B Towel Market: Three Categories, Three Paths

by Jotham Lim

China's towel market splits three ways: wet wipes decline while cotton towels and wet toilet paper grow in Q4 2024.

E Commerce China towel-products
China's Disposable Products Market Q3 2024: A CN¥ 6.16B Category Pivots from Pandemic to Lifestyle
Insights

China's Disposable Products Market Q3 2024: A CN¥ 6.16B Category Pivots from Pandemic to Lifestyle

by Jotham Lim

China's disposable products market generated CN¥ 6.16B in Jan-Aug 2024 (-10.7% YoY), as the category shifts from pandemic-era protective equipment toward per...

China Market ecommerce disposable-products
China's Online Dermatological Drugs Market Hits CN¥ 5.69B as E-Prescriptions Reshape Channel Mix
Insights

China's Online Dermatological Drugs Market Hits CN¥ 5.69B as E-Prescriptions Reshape Channel Mix

by Jotham Lim

China's online dermatological drugs market reached CN¥ 5.69 billion in 2023. JD.com surges +50% YoY while Douyin OTC grows +98.5%, reshaping pharmaceutical e...

China dermatology pharmaceutical
China's Online Bedding Market Hits CN¥ 46 Billion in H1 2024: Price Polarization Reshapes Competition
Insights

China's Online Bedding Market Hits CN¥ 46 Billion in H1 2024: Price Polarization Reshapes Competition

by Jotham Lim

China's online bedding market grew +11.9% YoY to CN¥ 46.01 billion in H1 2024, with price polarization between value and premium segments reshaping competiti...

China Market ecommerce bedding-market
Purslane, Glabridin, Astragalus: China Skincare Stars H1 2024
Insights

Purslane, Glabridin, Astragalus: China Skincare Stars H1 2024

by Jotham Lim

Three Chinese botanicals — purslane, glabridin, and astragalus — each delivered triple-digit revenue growth in H1 2024, yet each operates through a distinct ...

chinese-plant-ingredients purslane
OWS Earphones and AI Smart Home: China's Breakout Categories in H1 2024
Insights

OWS Earphones and AI Smart Home: China's Breakout Categories in H1 2024

by Jotham Lim

Market analysis of in China. insights and trends.

Tea Beverages +117.5%: How Douyin Disrupted China's Tea Market
Insights

Tea Beverages +117.5%: How Douyin Disrupted China's Tea Market

by Jotham Lim

China's tea beverages surged +117.5% YoY to CN¥ 2.68B in H1 2024, driven by Douyin's platform share leap from 4.3% to 28.2% and the Master Kong channel playb...

China Market tea-beverages douyin

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