Articles by Jotham Lim (109)
Male Mood-Probiotic Share Surges to 44.5% in China
Male mood-probiotic discussion share surged to 44.5% as the category expands beyond its female-dominated niche.
China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge
China's food e-commerce landscape shifts as content platforms triple share and health-driven categories surge +29% YoY.
China's Electrolyte Drinks Surge 8x to CN¥ 20.9B in Two Years
China's electrolyte drinks surge 8x in two years, expanding from fever recovery into everyday hydration across multiple beverage categories.
Deer Blood + Cordyceps Sales Surge +357.8% YoY
Deer blood + cordyceps sales surged +357.8% YoY as post-pandemic health priorities reshape China's TCM market.
China's Cat Market: Domestic Brands Capture 62% of Sales
China's online cat market reached CN¥ 46.75 billion with domestic brands now holding 62% of top-100 staple food revenue at +16.9% YoY growth.
Data-Driven Product Selection for China's Beverage Market
A four-stage data-driven methodology for identifying high-growth beverage opportunities in China's online market.
Social Media Drives Sanitary Napkin Brand Discovery
Sanitary napkin social media discussion surged +85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
freemore's +132.7% growth and sterilization-grade products reshaping China's CN¥ 16B sanitary napkin market as challenger brands displace incumbents.
China's CN¥ 13.9B Towel Market: Three Categories, Three Paths
China's towel market splits three ways: wet wipes decline while cotton towels and wet toilet paper grow in Q4 2024.
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