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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (97)

Purslane, Glabridin, Astragalus: China Skincare Stars H1 2024
Insights

Purslane, Glabridin, Astragalus: China Skincare Stars H1 2024

by Jotham Lim

Three Chinese botanicals — purslane, glabridin, and astragalus — each delivered triple-digit revenue growth in H1 2024, yet each operates through a distinct ...

chinese-plant-ingredients purslane
OWS Earphones and AI Smart Home: China's Breakout Categories in H1 2024
Insights

OWS Earphones and AI Smart Home: China's Breakout Categories in H1 2024

by Jotham Lim

Market analysis of in China. insights and trends.

Tea Beverages +117.5%: How Douyin Disrupted China's Tea Market
Insights

Tea Beverages +117.5%: How Douyin Disrupted China's Tea Market

by Jotham Lim

China's tea beverages surged +117.5% YoY to CN¥ 2.68B in H1 2024, driven by Douyin's platform share leap from 4.3% to 28.2% and the Master Kong channel playb...

China Market tea-beverages douyin
China's Online Beverage Market H1 2024: Tea Leads a CN¥ 17.5B Platform Shift
Insights

China's Online Beverage Market H1 2024: Tea Leads a CN¥ 17.5B Platform Shift

by Jotham Lim

China's online beverage market hit CN¥ 17.5B in H1 2024 (+14.2% YoY), driven by tea's +117.5% surge and a decisive Tmall-vs-Douyin platform split.

China Market ecommerce beverage-market
AI Smart Home Appliances: Robot Vacuums Lead at +77.7% YoY
Insights

AI Smart Home Appliances: Robot Vacuums Lead at +77.7% YoY

by Jotham Lim

Robot vacuums surged +77.7% YoY to CN¥ 13.2B in China H1 2024. Deep-dive into smart home appliances, large appliances, and kitchen AI trends.

China Home Appliances ai
China's AI Market Hits CN¥ 401.5B With 1,181% Device Growth
Insights

China's AI Market Hits CN¥ 401.5B With 1,181% Device Growth

by Jotham Lim

China's AI market reached CN¥ 401.5 billion in 2024, driven by AI laptops surging +1,181.1% YoY and AI smartphones up +91.1% YoY. Full H1 2024 analysis.

China electronics ai
Zhiben Hits CN¥ 1.21B on Tmall-First Strategy and Eco-Packaging Innovation
Insights

Zhiben Hits CN¥ 1.21B on Tmall-First Strategy and Eco-Packaging Innovation

by Jotham Lim

Zhiben (至本) reached CN¥ 1.21 billion in rolling annual sales (+7.6% YoY) through Tmall-first DTC strategy, eco-friendly packaging, and cleanser/makeup remove...

Skincare Cosmetics China
China's Probiotics Growth Frontier: Adjuvant Therapy, Oral Health, and Brand Strategies in Q1 2024
Insights

China's Probiotics Growth Frontier: Adjuvant Therapy, Oral Health, and Brand Strategies in Q1 2024

by Jotham Lim

While China's overall probiotics health supplements market contracted -27% in Q1 2024, three emerging functional segments are rewriting the growth playbook: ...

China Market Probiotics probiotics-e-commerce
Inside the Battle: FILA vs. ANTA, Nike vs. Domestic Brands in China's Sportswear Arena
Insights

Inside the Battle: FILA vs. ANTA, Nike vs. Domestic Brands in China's Sportswear Arena

by Jotham Lim

FILA overtook ANTA with CN¥ 10.2B in online sales (+38.4% YoY) while Nike defended 12.6% share. Women's sportswear outpaced men's as the market's primary gro...

China Market sportswear fila

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