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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (97)

Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
Insights

Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories

by Jotham Lim

Market analysis of Food & Beverages in China. H2 2025 insights and trends.

food-beverages
China Home Appliance Sales Surge +25.3% to CN¥ 888B
Insights

China Home Appliance Sales Surge +25.3% to CN¥ 888B

by Jotham Lim

China's home appliance retail sales hit CN¥ 888.3 billion in 2025, up +25.3% YoY, as subsidies and online channels drive growth.

China Home Appliances
China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution
Insights

China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution

by Jotham Lim

Market analysis of Disposable Hygiene Products in China. H2 2025 insights and trends.

disposable-hygiene-products
China AI Toy Market Surged +427% in 2025: Emotional Companionship Redefines the Category
Insights

China AI Toy Market Surged +427% in 2025: Emotional Companionship Redefines the Category

by Jotham Lim

China AI toy sales hit CN¥ 740M (+427% YoY) in 2025. Trendy plush toys surged +1,466% as emotional companionship displaced robots.

Consumer Electronics Smart Devices Ai Toys
China 3C Electronics Market Exceeded CN¥ 1.1 Trillion in 2025
Insights

China 3C Electronics Market Exceeded CN¥ 1.1 Trillion in 2025

by Jotham Lim

China 3C electronics surpassed CN¥ 1.1T in 2025 (+18.5% YoY). Power bank regulations and AI toys reshape the market.

Consumer Electronics 3C Electronics Ai Toys
Haidilao's CN¥ 4.16B Loss Masked +43.7% Revenue Growth
Insights

Haidilao's CN¥ 4.16B Loss Masked +43.7% Revenue Growth

by Jotham Lim

Haidilao posted CN¥ 4.16 billion net loss in 2021 despite +43.7% revenue growth, driven by 276 store closures and restructuring charges.

China Food & Beverage hotpot
Pet Health Supplements Surge +20% as China's Fastest-Growing Segment
Insights

Pet Health Supplements Surge +20% as China's Fastest-Growing Segment

by Jotham Lim

China's pet supplement market hit CN¥ 3.69 billion with +20.3% YoY growth. Cardiovascular health doubled at +107.9%. Data inside.

Probiotics Pet Supplements Pet Health
Seven Super Categories Defied China's Market Slowdown in 2022
Insights

Seven Super Categories Defied China's Market Slowdown in 2022

by Jotham Lim

Seven categories achieved +15% YoY growth at CN¥ 10B+ scale while most of China's top e-commerce categories declined in 2022.

Consumer Trends E Commerce China
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Insights

Haidilao's Future Food Lab Enters Self-Heating Hotpot

by Jotham Lim

Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.

China Food & Beverage ready-to-eat

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