Articles by Jotham Lim (149)
China's Online Earphone Market: Open-Ear at 18% of Wireless
Online earphone sales on three of China's largest marketplaces were CN¥ 34.7 billion in 2025, and open (OWS) models took 18.4% of wireless sales.
China's Dairy Market: Online Sales Hit CN¥ 44.7B in 2025
Online sales in China's dairy market reached CN¥ 44.7 billion in 2025 and grew 6.0% in early 2026, led by camel milk, while liquid milk sales held level.
China's Bedding Market: Online Sales Hit CN¥ 116.4B in 2025
Online sales in China's bedding market grew 11.1% to CN¥ 116.4 billion in 2025, and pillows rose 21.3%, mostly on a higher average price per pillow.
China's Online Sportswear Sales Hit CN¥ 168.3B in 2025
Online sportswear sales in China grew 12.0% to CN¥ 168.3 billion in 2025, as apparel rose 17.3% and footwear 9.2% on more pairs at lower prices.
Weight-Loss Injection Posts in China Rose Almost Eightfold
Posts about weight-loss injections on Weibo, RED and Douyin rose from about 900 a month before China's 2024 campaign to about 7,000; diet posts fell.
'Weight Loss' Health Foods Still Sell CN¥ 1.1 Billion Online
China is phasing out the 'weight loss' health-food claim by 2028; online, health foods titled with it sold CN¥ 1.1 billion in the year to August 2026.
China's Online Scalp-Care Sales Rose 44% in the Year to August 2026
Online scalp-care sales across three of China's largest marketplaces rose 44% in the year to August 2026, and three-fifths were titled anti-hair-loss.
China Online Protein Powder Sales Up 27% as More Units Sold
Online protein powder sales across three of China's largest marketplaces rose 27% like for like in the year to August 2026, as more units sold.
China's Weight Management Year: Clinics, Drugs, Online Sales
How China's 2024 Weight Management Year, weight clinics and GLP-1 approvals line up with online sales across three of China's largest marketplaces.
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