Articles by Jotham Lim (134)
Fresh and Raw Took 14 Points of China's Cat Food Shelf
Fresh and raw claims gained 14.19 points of China's cat staple-food shelf between 2022 and 2025 — the largest single move in the study. Grain-free reallocate...
China's Online Baby Gear Sales Rose 12.7% in H1 2026
Online baby gear sales in China rose 12.7% to CN¥ 6.75 billion in H1 2026, at an average price up 5.2%, with car safety seats growing 23.2%.
Cardiovascular Supplements Grew 23.8% in China in H1 2026
Online sales of supplements Moojing classifies as cardiovascular health reached CN¥ 6.44 billion in H1 2026, +23.8%, led by fish oil, CoQ10 and krill oil.
Beverage Efficacy Claims Grew 26.6% in China in H1 2026
Drinks sold on efficacy claims grew 26.6% online in China in H1 2026, the fastest of six selling-point dimensions, while flavour held at CN¥ 8.06 billion.
China Maternity & Baby Prices Rose 6.5% Online in H1 2026
The average online price of maternity and baby products in China rose 6.5% to CN¥ 91.0 in H1 2026, as sales reached CN¥ 119.28 billion on fewer items.
China Online Health & Wellness Sales Rose 9.5% in H1 2026
Online health and wellness sales on mainstream e-commerce platforms in China reached CN¥ 63.3 billion in H1 2026, +9.5%, on about 380 million units.
China's High-Protein Snack Sales Grew 14.1% in H1 2026
China's online high-protein snack sales grew 14.1% to CN¥ 6.75 billion in H1 2026, while emotional selling points grew fastest across snacks, at 30.9%.
China Online Snack Sales Rose 9.5% in H1 2026 as Volume Fell
China's online snack sales rose 9.5% to CN¥ 71.99 billion in H1 2026 while volume fell 5.2%, as price, product mix and healthier hero products drove growth.
China Online Food & Beverage Sales Rose 5.1% in H1 2026
China's online food and beverage sales rose 5.1% to CN¥ 304.57 billion in H1 2026, while volume grew 3.8%, so value ran ahead of volume.
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