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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (103)

China's CN¥ 132.8B Snack Market Fragments on Emotion
Insights

China's CN¥ 132.8B Snack Market Fragments on Emotion

by Jotham Lim

China's CN¥ 132.8B snack market fragments as emotional selling points grow +30.9% and legacy brands lose share to niche challengers.

China Food & Beverage snack-food
China's Health & Wellness Market Hits CN¥ 304.4B as Prevention Overtakes Treatment
Insights

China's Health & Wellness Market Hits CN¥ 304.4B as Prevention Overtakes Treatment

by Jotham Lim

China's online Health & Wellness market reached CN¥ 304.4 billion in 2025 (+15.8% YoY) as dietary supplements lead at CN¥ 124.5B and Douyin reshapes brand co...

China dietary-supplements Health & Wellness
China Home Appliance Market Hits CN¥ 766B in 2025
Insights

China Home Appliance Market Hits CN¥ 766B in 2025

by Jotham Lim

China's online home appliance market reached CN¥ 766B in 2025. Subsidy effects diverge as cleaning appliances thrive.

China Home Appliances
China's F&B Market Hits CN¥ 593.7B with +7.8% Growth in 2025
Insights

China's F&B Market Hits CN¥ 593.7B with +7.8% Growth in 2025

by Jotham Lim

China's online food & beverage market reached CN¥ 593.7 billion in 2025 (+7.8% YoY) as snacks lead at CN¥ 132.8B and fresh cakes surge +154.2%.

China Food & Beverage
Cookware Booms +24.6% as Health Materials Rise
Insights

Cookware Booms +24.6% as Health Materials Rise

by Jotham Lim

China's cookware market hits CN¥ 22.19B (+24.6% YoY) as consumers demand uncoated, health-safe cooking materials.

China kitchen-appliances cookware
Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
Insights

Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge

by Jotham Lim

Market analysis of Food & Beverages in China. H2 2025 insights and trends.

food-beverages
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
Insights

Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories

by Jotham Lim

Market analysis of Food & Beverages in China. H2 2025 insights and trends.

food-beverages
China Home Appliance Sales Surge +25.3% to CN¥ 888B
Insights

China Home Appliance Sales Surge +25.3% to CN¥ 888B

by Jotham Lim

China's home appliance retail sales hit CN¥ 888.3 billion in 2025, up +25.3% YoY, as subsidies and online channels drive growth.

China Home Appliances
China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution
Insights

China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution

by Jotham Lim

Market analysis of Disposable Hygiene Products in China. H2 2025 insights and trends.

disposable-hygiene-products

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