Articles by Jotham Lim (149)
Value Positioning Wins in China's Cooking Appliances
China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.
China's Desktop Cooking Market Polarizes Around Health
China's desktop cooking market polarized in 2022, as air fryers (+52.5%) and electric steamers (+61.2%) grew on two leading marketplaces on health positioning.
How a Chinese Appliance Brand Broke Into the US Market
Home appliance sales on a leading US marketplace reached US$4.9 billion, and one Chinese brand broke into its top tier by specialising in one category.
Bosein Skincare in China: How Ingredient-Led Buying Grew
Bosein (Pro-Xylane) skincare sales on two leading Chinese marketplaces hit CN¥ 2.59 billion in H1 2023 (+151.7% YoY), as ingredient-driven buying grew.
Health-Driven Appliances Surge as Wellness Reshapes China's Home Market
Eye-protection lamps, water softeners and air sterilisers drove China's health-focused small-appliance boom in Q1 2023 as wellness reshaped home-appliance.
Imported Milk Powder in China: What Drives Brand Growth
China's online adult milk powder market grew 16.1% to CN¥ 9.18 billion in 2023, while imported brands diverged on channel, content and segment choices.
China's Aging Population Reshapes the Milk Powder Market
China's middle-aged and elderly milk powder sales rose 53.0% in 2023 to CN¥ 3.62 billion online, lifting the segment's share from 27.6% in 2021 to 39.4%.
Global Air Fryer Market 2023: Demand-Led Growth in Germany
Air fryer sales on a leading marketplace in each of the US, Germany and the Philippines passed CN¥ 4.1 billion in Jan–Nov 2023.
How Five Eye Protection Lamp Brands Advertised in Q4 2023
How five eye protection desk lamp brands in China used posting cadence, platform mix and influencer tiers in their Q4 2023 social media advertising.
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