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Jotham Lim

Jotham Lim

Head of Global Marketing

Jotham Lim Ee Chen is Head of Global Marketing at Moojing Market Intelligence. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (149)

China's CN¥ 13.9B Online Towel Market Splits Three Ways
Insights

China's CN¥ 13.9B Online Towel Market Splits Three Ways

by Jotham Lim

China's towel market splits three ways in Q4 2024: wet wipes decline while cotton towels and wet toilet paper grow, redrawing demand across disposable hygiene.

Personal Care China E-commerce & Channels
China Disposable Products Q3 2024: Pandemic to Lifestyle
Insights

China Disposable Products Q3 2024: Pandemic to Lifestyle

by Jotham Lim

Disposable products on two leading Chinese marketplaces made CN¥ 6.16B in Jan–Aug 2024, as personal care and clothing disposables replaced protective gear.

Personal Care China E-commerce & Channels
China's Online Dermatological Drugs Market Hits CN¥ 5.69B as E-Prescriptions Reshape Channel Mix
Insights

China's Online Dermatological Drugs Market Hits CN¥ 5.69B as E-Prescriptions Reshape Channel Mix

by Jotham Lim

China's online dermatological drugs market hit CN¥ 5.69 billion in 2023, as e-prescription policy lifts the RX share and online channels triple their reach.

Health & Wellness China
China's Online Bedding Market Hits CN¥ 46 Billion in H1 2024: Price Polarization Reshapes Competition
Insights

China's Online Bedding Market Hits CN¥ 46 Billion in H1 2024: Price Polarization Reshapes Competition

by Jotham Lim

China's online bedding market reached CN¥ 46.01 billion in H1 2024, up 11.9%, as content-led commerce gained share and price tiers polarised.

Household & FMCG China E-commerce & Channels
Purslane, Glabridin, Astragalus: China Skincare Stars H1 2024
Insights

Purslane, Glabridin, Astragalus: China Skincare Stars H1 2024

by Jotham Lim

Purslane, glabridin and astragalus drove China skincare ingredient growth in MAT2024: glabridin reached CN¥890 million and purslane revenue rose 97.2% YoY.

Health & Wellness
OWS Earphones and AI Smart Home: China's Breakout Categories in H1 2024
Insights

OWS Earphones and AI Smart Home: China's Breakout Categories in H1 2024

by Jotham Lim

OWS earphones and AI smart-home lead China's breakout consumer-electronics categories in H1 2024, with growth, brand and demand signals from Moojing data.
China Tea Beverages +117.5%: The Content-Commerce Disruption
Insights

China Tea Beverages +117.5%: The Content-Commerce Disruption

by Jotham Lim

China's online tea beverage sales grew 117.5% to CN¥ 2.68B in January to July 2024 on content-led commerce, and the channel playbook leading brands used.

Food & Beverage China Social & Content
China's Online Beverage Market H1 2024: Tea Leads CN¥ 17.5B
Insights

China's Online Beverage Market H1 2024: Tea Leads CN¥ 17.5B

by Jotham Lim

China's online beverage market hit CN¥ 17.5B in H1 2024 (+14.2% YoY), driven by tea's +117.5% surge and fast growth in health-oriented formats.

Food & Beverage China E-commerce & Channels
How Zhiben Built a Skincare Brand on a Tmall-First Strategy
Insights

How Zhiben Built a Skincare Brand on a Tmall-First Strategy

by Jotham Lim

How skincare brand Zhiben (至本) built its business through a single Tmall flagship store, affordable pricing, research-backed ingredients and eco packaging.

Beauty & Skincare China

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