Articles by Jotham Lim (149)
China Probiotics Q1 2024: Adjuvant Therapy and Oral Health
In Q1 2024, adjuvant therapy grew 101.9%, oral health 80.2% and mood regulation 64.1% in China's probiotics supplements on two leading marketplaces.
China's Sportswear Market: Positioning, Channel Breadth and the Women's Growth Engine
In 2023, women's dedicated sportswear reached CN¥ 29.80 billion online, up 8.4%, and unisex products rose to 41.5% of China's online sportswear gender mix.
China's Health Supplements Market Hits CN¥ 115B Online
China's online health supplements market reached CN¥ 115.45B in 2023, up 24.6% YoY on 610 million units, as content-led commerce gained share.
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Sales of Ochirly's Chen Fenwan co-branded products picked up again 10 months after launch, which suggests artist partnerships can build lasting brand value.
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.
China's Online Dairy Q1 2024: UHT Milk and Cheese Diverge
In Q1 2024, China's UHT milk sat with large domestic dairy groups, while cheese, under 0.3 kg per capita a year, split into regional and imported niches.
Infant Nutrition & Baby Care: China Brand Analysis Q1 2024
Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife's allergen-free strategy and Aveeno's KOC-led social content playbook.
China Jewelry Market Q1 2024: Gold Turns to Self-Expression
In Q1 2024, jewelry sales on a leading Chinese marketplace reached CN¥ 65.9 billion, up 18.8% YoY, as gold rose on investment and self-expression demand.
China Health Supplements: Q1 2024 Market Intelligence
China's health supplements market in Q1 2024: market scale, sub-segment growth, platform dynamics, and consumer demand for targeted health solutions.
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