Articles by Jotham Lim (134)
China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges
Skincare holds 54.6% share on Tmall/JD.com but faces double-digit declines, while depilatory cream and hair color post 35%+ five-year CAGR. Q4 2023 data.
China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023
China's water bottle market reached CN¥ 15.46B in the rolling year to August 2023, declining -9.6% YoY. Discover which sub-categories are growing and why.
Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023
Moojing's IP Four-Dimensional Analysis ranks Rubber Duck, Van Gogh, and Snoopy as top co-branding partners for China's water bottle market in Q3 2023.
Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023
Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...
China's Unsweetened Tea Surges +30% With Huge Growth Headroom
China's unsweetened tea hit CN¥ 590M at +30% YoY yet holds just 7.7% share versus Japan's 85.2%, pointing to a long runway for the sugar-free beverage category.
China Nuts & Roasted Snacks Q3 2023: Gift Boxes Now the Largest Format
China's largest online snack segment: nut gift boxes now lead the format mix at 26.3% of sales, and no-additive nuts grew +37.6% YoY in Jan-Jul 2023.
China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation
China's online snack market reached CN¥ 45.8B in Jan-Jul 2023. Seven trends — from wellness ingredients to DIY — are reshaping category dynamics.
China Online Dairy Hits CN¥ 82B as Prices Rise +4.6%
China's online dairy market reached CN¥ 82.16 billion in MAT 2023, driven by premiumization and functional dairy growth.
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