Articles by Jotham Lim (149)
Vans in China: Design Heritage and Consumer Insights
What China's sportswear consumers valued in Vans in the year to May 2023, from its checkerboard pattern and retro styling to sizing and fit.
Eye & Liver Supplements: China's Fastest-Growing Health Niches
Eye and liver health supplements surged in China in Q1 2024, with ingredient analysis, Renhe and Swisse case studies and consumer demographics.
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
In the year to May 2023, sun-protective ice silk pants grew 338.3% and carbon-plate running shoes 64.1% as functional innovation drove China's sportswear.
China Probiotics on Leading Marketplaces: CN¥ 8.27B, +18.1%
Online probiotics sales on several leading Chinese marketplaces reached CN¥ 8.27 billion in the year to January 2023, up 18.1%, led by premium tiers.
China's CN¥98.3B Beauty & Skincare Market: Q1 2024
China's CN¥ 98.3 billion beauty and skincare market in Q1 2024: domestic brand rise, precision skincare trends and growth drivers.
China Outdoor Apparel Surges 22.2% on Camping Boom
China's outdoor apparel and footwear sales reached CN¥ 8.46B in the year to January 2023, up 22.2%, on shell jackets and camping culture.
China 3C Electronics: Key Growth Trends in Q1 2024
China's 3C consumer electronics market in Q1 2024: market size, high-growth categories such as open-ear headphones and learning tablets, and tech trends.
What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis
E-commerce review analysis reveals what consumers value in eye protection lamps: brightness, eye care, and design lead the 2023 sentiment trends.
China Fashion Jewelry Online H1 2023: A Shift to Affordable
Fashion jewelry sales on two leading Chinese marketplaces came to CN¥ 56.4 billion in the year to August 2023, as sub-CN¥ 200 products took 55.7% share.
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