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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (109)

Global Air Fryer Market Surges Past CN¥ 4.1B in 2023 with Germany Up +107%
Insights

Global Air Fryer Market Surges Past CN¥ 4.1B in 2023 with Germany Up +107%

by Jotham Lim

Q4 2023 data shows the global air fryer market crossed CN¥ 4.1 billion across Amazon US, Amazon Germany, and Shopee Philippines. Germany's +107.3% YoY growth...

air-fryer Home Appliances global
Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023
Insights

Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023

by Jotham Lim

Five brands compete for eye protection desk lamp share in Q4 2023. EYESPRO leads volume; Philips and NVC lead engagement.

China eye-protection-lamp competitive-intelligence
China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges
Insights

China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges

by Jotham Lim

Skincare holds 54.6% share on Tmall/JD.com but faces double-digit declines, while depilatory cream and hair color post 35%+ five-year CAGR. Q4 2023 data.

China Personal Care mens-grooming
China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023
Insights

China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023

by Jotham Lim

China's water bottle market reached CN¥ 15.46B in the rolling year to August 2023, declining -9.6% YoY. Discover which sub-categories are growing and why.

China consumer-goods water-bottle
Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023
Insights

Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023

by Jotham Lim

Moojing's IP Four-Dimensional Analysis ranks Rubber Duck, Van Gogh, and Snoopy as top co-branding partners for China's water bottle market in Q3 2023.

China consumer-goods water-bottle
China's Unsweetened Tea Surges +30% With Huge Growth Headroom
Insights

China's Unsweetened Tea Surges +30% With Huge Growth Headroom

by Jotham Lim

China's unsweetened tea hits CN¥ 590 million at +30% YoY, yet holds just 7.7% share vs. Japan's 85.2%.

China Food & Beverage tea
Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023
Insights

Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023

by Jotham Lim

Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...

China apparel sports-wear
China Nuts & Roasted Snacks Q3 2023: Gift Boxes Surge as Daily Nuts Collapse
Insights

China Nuts & Roasted Snacks Q3 2023: Gift Boxes Surge as Daily Nuts Collapse

by Jotham Lim

Nuts & Roasted Snacks leads China's snack market at CN¥ 47.3B. Daily Nuts share halved while gift boxes tripled and no-additive nuts grew +37.6% YoY.

China Food & Beverage snack-food
China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation
Insights

China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation

by Jotham Lim

China's online snack market reached CN¥ 45.8B in Jan-Jul 2023. Seven trends — from wellness ingredients to DIY — are reshaping category dynamics.

China Food & Beverage snack-food

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