Articles by Jotham Lim (134)
China's Sportswear Market: Positioning, Channel Breadth and the Women's Growth Engine
Women's dedicated sportswear reached CN¥ 29.80 billion online (+8.4% YoY) and unisex products expanded to 41.5% of China's online sportswear gender mix.
China's Health Supplements Market Hits CN¥ 115B Online
China's online health supplements market reached CN¥ 115.45B in 2023, up +24.6% YoY, with Douyin doubling sales to overtake JD.com.
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Ochirly's Chen Fenwan collaboration resumed sales growth 10 months post-launch, proving artist partnerships deliver long-term brand equity.
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.
UHT Milk and Cheese Reveal China's Evolving Dairy Landscape in Q1 2024
China's UHT milk market remains a Yili-Mengniu duopoly while the cheese segment fragments into regional specialty and imported niches. Q1 2024 channel data a...
Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024
Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife allergen-free strategy and Aveeno's +80% Douyin (抖音) playbook.
China Jewelry Market Hits CN¥ 65.9B with +18.8% Growth in Q1 2024
China's online jewelry market reached CN¥ 65.9 billion on Tmall in Q1 2024, up +18.8% YoY, as gold jewelry surges on dual investment and self-expression demand.
China Health Supplements: Q1 2024 Market Intelligence
China's health supplements market in Q1 2024 — market scale, sub-segment growth, platform dynamics, and consumer demand for targeted health solutions.
Inside Vans' -49% Collapse: China Market Lessons
Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.
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