Articles by Jotham Lim (116)
Value Positioning Wins in China's Cooking Appliances
China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.
China's Desktop Cooking Market Splits Into Winners and Losers
China's desktop cooking market polarized in 2022: air fryers (+52.5%) and steamers (+61.2%) surged while ovens (-35.0%) and hot pots (-39.0%) contracted shar...
LEVOIT Cracks US Amazon Top 10 for Home Appliances
Chinese brand LEVOIT enters Amazon's home appliance Top 10 as US market hits US$ 4.9 billion and internationalization accelerates.
Bosein Surges +151.7% as Science-Backed Skincare Bucks Beauty's Decline
Bosein (Pro-Xylane) hit CN¥ 2.59 billion (+151.7% YoY) as ingredient-driven skincare defied a broader beauty market contraction.
Health-Driven Appliances Surge as Wellness Reshapes China's Home Market
Eye-protection lamps, water softeners and air sterilisers drove China's health-focused small-appliance boom in Q1 2023 as wellness reshaped home-appliance.
Imported Milk Powder in China: What Separates Winners from Losers
Imported milk powder brands diverged sharply in 2023 --- btnature surged +98.2% while Maxigenes declined -6.6%. Channel diversification, content marketing, a...
China's Aging Population Reshapes the Milk Powder Market
China's middle-aged and elderly milk powder segment surged +53.0% YoY in 2023 to capture 39.4% market share, driven by demographic tailwinds and functional h...
Global Air Fryer Market Surges Past CN¥ 4.1B in 2023 with Germany Up +107%
Q4 2023 data shows the global air fryer market crossed CN¥ 4.1 billion across Amazon US, Amazon Germany, and Shopee Philippines. Germany's +107.3% YoY growth...
Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023
Five brands compete for eye protection desk lamp share in Q4 2023. EYESPRO leads volume; Philips and NVC lead engagement.
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