Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (103)

Insights

Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023

Nov 15, 2023 by Jotham Lim

Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...

China apparel sports-wear

Insights

China Nuts & Roasted Snacks Q3 2023: Gift Boxes Surge as Daily Nuts Collapse

Nov 11, 2023 by Jotham Lim

Nuts & Roasted Snacks leads China's snack market at CN¥ 47.3B. Daily Nuts share halved while gift boxes tripled and no-additive nuts grew +37.6% YoY.

China Food & Beverage snack-food

Insights

China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation

Nov 9, 2023 by Jotham Lim

China's online snack market reached CN¥ 45.8B in Jan-Jul 2023. Seven trends — from wellness ingredients to DIY — are reshaping category dynamics.

China Food & Beverage snack-food

Insights

China Online Dairy Hits CN¥ 82B as Prices Rise +4.6%

Sep 6, 2023 by Jotham Lim

China's online dairy market reached CN¥ 82.16 billion in MAT 2023, driven by premiumization and functional dairy growth.

China dairy

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