Articles by Jotham Lim (149)
China's Online Seasonings Market Reaches CN¥ 24.4B in 2023
China's CN¥ 24.4 billion online seasonings market shifted toward content-led commerce in 2023, as basic seasonings overtook compound seasonings.
Male Mood-Probiotic Share Surges to 44.5% in China
Male mood-probiotic discussion share surged to 44.5% as the category expands well beyond its female-dominated niche, signalling a demographic shift in China.
China Retail Sales Hit CN¥ 47.1T as Content Commerce Grows
China's food e-commerce landscape shifts as content platforms triple their share and health food grows 29% YoY, redrawing the channel and demand.
China Electrolyte Drinks: From Recovery to Daily Hydration
Electrolyte drink sales on two leading Chinese marketplaces grew eightfold in two years, as the category moved from fever recovery into everyday hydration.
Deer Blood + Cordyceps Sales Surge 357.8% YoY
In China's cordyceps market, deer blood + cordyceps sales grew 357.8% YoY. See the efficacy claims behind demand, led by cough relief and lung nourishment.
China's Cat Market: Domestic Brands Capture 62% of Sales
China's online cat market reached CN¥ 46.75 billion, and domestic brands held 62% of sales among the 100 largest cat staple food brands, up 16.9% YoY.
Data-Driven Product Selection for China's Beverage Market
A four-stage, data-driven methodology for identifying high-growth beverage opportunities in China's online market, from category sizing to brand and channel.
Social Media Drives Sanitary Napkin Brand Discovery
Sanitary napkin social media discussion surged 85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
Sterilization-grade products, probiotic additives and period underwear are reshaping China's CN¥ 16B sanitary napkin market in 2024.
Need Deeper APAC Market Intelligence?
Our research team can provide custom data and analysis tailored to your business needs.