Articles by Jotham Lim (109)
China Health Supplements: Q1 2024 Market Intelligence
China's health supplements market in Q1 2024 — market scale, sub-segment growth, platform dynamics, and consumer demand for targeted health solutions.
Inside Vans' -49% Collapse: China Market Lessons
Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.
Eye & Liver Supplements: China's Fastest-Growing Health Niches
Eye and liver health supplements surge in China's Q1 2024 — ingredient analysis, Renhe and Swisse case studies, consumer demographics.
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
Sun-protective ice silk pants surge +338.3% and carbon-plate running shoes grow +64.1% as functional innovation drives China's sportswear market.
China's Probiotics Market Hits CN¥ 8.27B on +18.1% Growth
China's online probiotics market reached CN¥ 8.27 billion in MAT2023 at +18.1% YoY, with JD.com surging +52.2% and jelly formats up +5,785%.
Outdoor Power Supplies Surge +215% on China Camping Boom
China's outdoor camping appliance market hits CN¥ 1.86B as portable power stations transform from niche to must-have infrastructure.
China's CN¥98.3B Beauty & Skincare Market: Q1 2024
China's CN¥ 98.3 billion beauty and skincare market in Q1 2024 — domestic brand rise, precision skincare trends, and growth drivers.
China Outdoor Apparel Surges +22.2% on Camping Boom
China's outdoor apparel market hit CN¥ 8.46B in 2023MAT, up +22.2% YoY, driven by shell jackets and camping culture.
China 3C Electronics: Key Growth Trends in Q1 2024
China's 3C consumer electronics market in Q1 2024 — market size, top brand rankings, high-growth categories, and tech trends.
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