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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (103)

China's CN¥98.3B Beauty & Skincare Market: Q1 2024
Insights

China's CN¥98.3B Beauty & Skincare Market: Q1 2024

by Jotham Lim

China's CN¥ 98.3 billion beauty and skincare market in Q1 2024 — domestic brand rise, precision skincare trends, and growth drivers.

Beauty Skincare makeup
China Outdoor Apparel Surges +22.2% on Camping Boom
Insights

China Outdoor Apparel Surges +22.2% on Camping Boom

by Jotham Lim

China's outdoor apparel market hit CN¥ 8.46B in 2023MAT, up +22.2% YoY, driven by shell jackets and camping culture.

Fashion China outdoor-apparel
China 3C Electronics: Key Growth Trends in Q1 2024
Insights

China 3C Electronics: Key Growth Trends in Q1 2024

by Jotham Lim

China's 3C consumer electronics market in Q1 2024 — market size, top brand rankings, high-growth categories, and tech trends.

China Market Consumer Electronics 3C Electronics
What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis
Insights

What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis

by Jotham Lim

E-commerce review analysis reveals what consumers value in eye protection lamps: brightness, eye care, and design lead the 2023 sentiment trends.

E Commerce China lighting
China Fashion Jewelry Falls to CN¥ 56.4B, Down -10% YoY
Insights

China Fashion Jewelry Falls to CN¥ 56.4B, Down -10% YoY

by Jotham Lim

China's online fashion jewelry market contracts to CN¥ 56.4 billion in H1 2023, with affordable sub-CN¥ 200 products capturing 55.7% share.

China fashion-jewelry
Value Positioning Wins in China's Cooking Appliances
Insights

Value Positioning Wins in China's Cooking Appliances

by Jotham Lim

China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.

Appliances China pricing
China's Desktop Cooking Market Splits Into Winners and Losers
Insights

China's Desktop Cooking Market Splits Into Winners and Losers

by Jotham Lim

China's desktop cooking market polarized in 2022: air fryers (+52.5%) and steamers (+61.2%) surged while ovens (-35.0%) and hot pots (-39.0%) contracted shar...

Appliances China desktop-cooking
LEVOIT Cracks US Amazon Top 10 for Home Appliances
Insights

LEVOIT Cracks US Amazon Top 10 for Home Appliances

by Jotham Lim

Chinese brand LEVOIT enters Amazon's home appliance Top 10 as US market hits US$ 4.9 billion and internationalization accelerates.

Appliances China cross-border
Bosein Surges +151.7% as Science-Backed Skincare Bucks Beauty's Decline
Insights

Bosein Surges +151.7% as Science-Backed Skincare Bucks Beauty's Decline

by Jotham Lim

Bosein (Pro-Xylane) hit CN¥ 2.59 billion (+151.7% YoY) as ingredient-driven skincare defied a broader beauty market contraction.

Beauty Skincare China

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