Articles by Jotham Lim (149)
74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
China's outdoor apparel sales passed CN¥30 billion online in 2023, nearly doubling. What 74 million social posts reveal for outdoor brands.
Mid-Tier Brands Grow 7.5% in China's Online Cosmetics
Mid-tier brands grew sales 7.5% and added 2.1 points of share in China's online cosmetics market in H1 2025, on product innovation and content marketing.
E-Bikes: The New Middle-Class Favorite in Europe and America
US e-bike imports rose 70% in 2021 to nearly 790,000, as middle-class buyers in Europe and America take to e-bikes priced from $1,000 to $5,000.
Sugar Friends Full Satiate Explodes With Tens Of Millions In Sales, What Are The New Trends In Diabetic Staples?
Over 90% of China's diabetics have type 2, and diabetic-friendly staple foods are a fast-growing niche. How brands are making low-carb staples tastier.
October Sales Growth Exceeds 500%, Fuping Persimmon Cakes' Glamorous Turnaround
Fuping persimmon cakes sold CN¥63.12 million on Chinese e-commerce in October, up 506% year on year: how a regional speciality went mainstream.
China Household Paper Market Hits CN¥ 56.8B on Volume Growth
China's online household paper market reached CN¥56.8 billion in MAT2025, up 11.3% YoY, as kitchen paper towels grew 45.6% and pocket tissue fell 10.3%.
China's Personal Care Market Surges to CN¥ 117 Billion
China's online personal care market reached CN¥ 117 billion in MAT2025, up 22.8% YoY, driven by fragrance innovation and the rise of content-led commerce.
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Vietnam's online hygiene sales grew 70.2% in Jan-Jul 2025 to nearly match Indonesia's, as Chinese brand MAKUKU grows in Indonesia through social media.
China's No-Makeup Look: 645K Mentions, +94% Hybrid Growth
China's no-makeup look drew 645K social mentions in H1 2025, up 50%, while skincare-makeup hybrids grew 94.3% as shoppers chose a natural finish.
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