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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (97)

China's Desktop Cooking Market Splits Into Winners and Losers
Insights

China's Desktop Cooking Market Splits Into Winners and Losers

by Jotham Lim

China's desktop cooking market polarized in 2022: air fryers (+52.5%) and steamers (+61.2%) surged while ovens (-35.0%) and hot pots (-39.0%) contracted shar...

Appliances China desktop-cooking
LEVOIT Cracks US Amazon Top 10 for Home Appliances
Insights

LEVOIT Cracks US Amazon Top 10 for Home Appliances

by Jotham Lim

Chinese brand LEVOIT enters Amazon's home appliance Top 10 as US market hits US$ 4.9 billion and internationalization accelerates.

Appliances China cross-border
Bosein Surges +151.7% as Science-Backed Skincare Bucks Beauty's Decline
Insights

Bosein Surges +151.7% as Science-Backed Skincare Bucks Beauty's Decline

by Jotham Lim

Bosein (Pro-Xylane) hit CN¥ 2.59 billion (+151.7% YoY) as ingredient-driven skincare defied a broader beauty market contraction.

Beauty Skincare China
Health-Driven Appliances Surge as Wellness Reshapes China's Home Market
Insights

Health-Driven Appliances Surge as Wellness Reshapes China's Home Market

by Jotham Lim

Eye protection lamps, water softeners, and air sterilizers drive China's health-focused appliance boom in Q1 2023.

Appliances China Health & Wellness
Imported Milk Powder in China: What Separates Winners from Losers
Insights

Imported Milk Powder in China: What Separates Winners from Losers

by Jotham Lim

Imported milk powder brands diverged sharply in 2023 --- btnature surged +98.2% while Maxigenes declined -6.6%. Channel diversification, content marketing, a...

dairy milk-powder china-e-commerce
China's Aging Population Reshapes the Milk Powder Market
Insights

China's Aging Population Reshapes the Milk Powder Market

by Jotham Lim

China's middle-aged and elderly milk powder segment surged +53.0% YoY in 2023 to capture 39.4% market share, driven by demographic tailwinds and functional h...

dairy milk-powder china-e-commerce
Global Air Fryer Market Surges Past CN¥ 4.1B in 2023 with Germany Up +107%
Insights

Global Air Fryer Market Surges Past CN¥ 4.1B in 2023 with Germany Up +107%

by Jotham Lim

Q4 2023 data shows the global air fryer market crossed CN¥ 4.1 billion across Amazon US, Amazon Germany, and Shopee Philippines. Germany's +107.3% YoY growth...

air-fryer Home Appliances global
Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023
Insights

Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023

by Jotham Lim

Five brands compete for eye protection desk lamp share in Q4 2023. EYESPRO leads volume; Philips and NVC lead engagement.

China eye-protection-lamp competitive-intelligence
China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges
Insights

China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges

by Jotham Lim

Skincare holds 54.6% share on Tmall/JD.com but faces double-digit declines, while depilatory cream and hair color post 35%+ five-year CAGR. Q4 2023 data.

China Personal Care mens-grooming

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