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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (109)

What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis
Insights

What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis

by Jotham Lim

E-commerce review analysis reveals what consumers value in eye protection lamps: brightness, eye care, and design lead the 2023 sentiment trends.

E Commerce China lighting
China Fashion Jewelry Falls to CN¥ 56.4B, Down -10% YoY
Insights

China Fashion Jewelry Falls to CN¥ 56.4B, Down -10% YoY

by Jotham Lim

China's online fashion jewelry market contracts to CN¥ 56.4 billion in H1 2023, with affordable sub-CN¥ 200 products capturing 55.7% share.

China fashion-jewelry
Value Positioning Wins in China's Cooking Appliances
Insights

Value Positioning Wins in China's Cooking Appliances

by Jotham Lim

China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.

Appliances China pricing
China's Desktop Cooking Market Splits Into Winners and Losers
Insights

China's Desktop Cooking Market Splits Into Winners and Losers

by Jotham Lim

China's desktop cooking market polarized in 2022: air fryers (+52.5%) and steamers (+61.2%) surged while ovens (-35.0%) and hot pots (-39.0%) contracted shar...

Appliances China desktop-cooking
LEVOIT Cracks US Amazon Top 10 for Home Appliances
Insights

LEVOIT Cracks US Amazon Top 10 for Home Appliances

by Jotham Lim

Chinese brand LEVOIT enters Amazon's home appliance Top 10 as US market hits US$ 4.9 billion and internationalization accelerates.

Appliances China cross-border
Bosein Surges +151.7% as Science-Backed Skincare Bucks Beauty's Decline
Insights

Bosein Surges +151.7% as Science-Backed Skincare Bucks Beauty's Decline

by Jotham Lim

Bosein (Pro-Xylane) hit CN¥ 2.59 billion (+151.7% YoY) as ingredient-driven skincare defied a broader beauty market contraction.

Beauty Skincare China
Health-Driven Appliances Surge as Wellness Reshapes China's Home Market
Insights

Health-Driven Appliances Surge as Wellness Reshapes China's Home Market

by Jotham Lim

Eye protection lamps, water softeners, and air sterilizers drive China's health-focused appliance boom in Q1 2023.

Appliances China Health & Wellness
Imported Milk Powder in China: What Separates Winners from Losers
Insights

Imported Milk Powder in China: What Separates Winners from Losers

by Jotham Lim

Imported milk powder brands diverged sharply in 2023 --- btnature surged +98.2% while Maxigenes declined -6.6%. Channel diversification, content marketing, a...

dairy milk-powder china-e-commerce
China's Aging Population Reshapes the Milk Powder Market
Insights

China's Aging Population Reshapes the Milk Powder Market

by Jotham Lim

China's middle-aged and elderly milk powder segment surged +53.0% YoY in 2023 to capture 39.4% market share, driven by demographic tailwinds and functional h...

dairy milk-powder china-e-commerce

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