Articles by Jotham Lim (117)
Inside Vans' -49% Collapse: China Market Lessons
Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.
Eye & Liver Supplements: China's Fastest-Growing Health Niches
Eye and liver health supplements surge in China's Q1 2024 — ingredient analysis, Renhe and Swisse case studies, consumer demographics.
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
Sun-protective ice silk pants surge +338.3% and carbon-plate running shoes grow +64.1% as functional innovation drives China's sportswear market.
China Probiotics on Leading Marketplaces: CN¥ 8.27B, +18.1%
Online probiotics revenue across several leading Chinese marketplaces reached CN¥ 8.27 billion in MAT2023, up +18.1% YoY, led by premium price tiers.
Outdoor Power Supplies Surge +215% on China Camping Boom
China's outdoor camping appliance market hits CN¥ 1.86B as portable power stations transform from niche to must-have infrastructure.
China's CN¥98.3B Beauty & Skincare Market: Q1 2024
China's CN¥ 98.3 billion beauty and skincare market in Q1 2024 — domestic brand rise, precision skincare trends, and growth drivers.
China Outdoor Apparel Surges +22.2% on Camping Boom
China's outdoor-apparel market hit CN¥ 8.46B in 2023 MAT, up +22.2% YoY, driven by shell jackets and camping culture as outdoor lifestyle goes mainstream.
China 3C Electronics: Key Growth Trends in Q1 2024
China's 3C consumer electronics market in Q1 2024 — market size, top brand rankings, high-growth categories, and tech trends.
What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis
E-commerce review analysis reveals what consumers value in eye protection lamps: brightness, eye care, and design lead the 2023 sentiment trends.
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