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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (97)

China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023
Insights

China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023

by Jotham Lim

China's water bottle market reached CN¥ 15.46B in the rolling year to August 2023, declining -9.6% YoY. Discover which sub-categories are growing and why.

China consumer-goods water-bottle
Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023
Insights

Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023

by Jotham Lim

Moojing's IP Four-Dimensional Analysis ranks Rubber Duck, Van Gogh, and Snoopy as top co-branding partners for China's water bottle market in Q3 2023.

China consumer-goods water-bottle
China's Unsweetened Tea Surges +30% With Huge Growth Headroom
Insights

China's Unsweetened Tea Surges +30% With Huge Growth Headroom

by Jotham Lim

China's unsweetened tea hits CN¥ 590 million at +30% YoY, yet holds just 7.7% share vs. Japan's 85.2%.

China Food & Beverage tea
Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023
Insights

Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023

by Jotham Lim

Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...

China apparel sports-wear
China Nuts & Roasted Snacks Q3 2023: Gift Boxes Surge as Daily Nuts Collapse
Insights

China Nuts & Roasted Snacks Q3 2023: Gift Boxes Surge as Daily Nuts Collapse

by Jotham Lim

Nuts & Roasted Snacks leads China's snack market at CN¥ 47.3B. Daily Nuts share halved while gift boxes tripled and no-additive nuts grew +37.6% YoY.

China Food & Beverage snack-food
China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation
Insights

China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation

by Jotham Lim

China's online snack market reached CN¥ 45.8B in Jan-Jul 2023. Seven trends — from wellness ingredients to DIY — are reshaping category dynamics.

China Food & Beverage snack-food
China Online Dairy Hits CN¥ 82B as Prices Rise +4.6%
Insights

China Online Dairy Hits CN¥ 82B as Prices Rise +4.6%

by Jotham Lim

China's online dairy market reached CN¥ 82.16 billion in MAT 2023, driven by premiumization and functional dairy growth.

China dairy

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