Articles by Jotham Lim (103)
Health-Driven Appliances Surge as Wellness Reshapes China's Home Market
Eye protection lamps, water softeners, and air sterilizers drive China's health-focused appliance boom in Q1 2023.
Imported Milk Powder in China: What Separates Winners from Losers
Imported milk powder brands diverged sharply in 2023 --- btnature surged +98.2% while Maxigenes declined -6.6%. Channel diversification, content marketing, a...
China's Aging Population Reshapes the Milk Powder Market
China's middle-aged and elderly milk powder segment surged +53.0% YoY in 2023 to capture 39.4% market share, driven by demographic tailwinds and functional h...
Global Air Fryer Market Surges Past CN¥ 4.1B in 2023 with Germany Up +107%
Q4 2023 data shows the global air fryer market crossed CN¥ 4.1 billion across Amazon US, Amazon Germany, and Shopee Philippines. Germany's +107.3% YoY growth...
Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023
Five brands compete for eye protection desk lamp share in Q4 2023. EYESPRO leads volume; Philips and NVC lead engagement.
China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges
Skincare holds 54.6% share on Tmall/JD.com but faces double-digit declines, while depilatory cream and hair color post 35%+ five-year CAGR. Q4 2023 data.
China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023
China's water bottle market reached CN¥ 15.46B in the rolling year to August 2023, declining -9.6% YoY. Discover which sub-categories are growing and why.
Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023
Moojing's IP Four-Dimensional Analysis ranks Rubber Duck, Van Gogh, and Snoopy as top co-branding partners for China's water bottle market in Q3 2023.
China's Unsweetened Tea Surges +30% With Huge Growth Headroom
China's unsweetened tea hits CN¥ 590 million at +30% YoY, yet holds just 7.7% share vs. Japan's 85.2%.
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