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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (97)

Health Food Surged +21.5% as China E-commerce Fell in 2022
Insights

Health Food Surged +21.5% as China E-commerce Fell in 2022

by Jotham Lim

Health food led China's e-commerce with +21.5% growth as Taobao+Tmall GMV fell -7.41% to CN¥ 7.17 trillion in 2022.

E Commerce China health-food
Haidilao Grew Condiment Sales +63% While Takeaway Fell
Insights

Haidilao Grew Condiment Sales +63% While Takeaway Fell

by Jotham Lim

Haidilao's condiment sales surged +63.2% to CN¥ 687 million while takeaway revenue declined -1.7%, revealing a strategic pivot to online retail.

China ecommerce Food & Beverage
Indonesia boasts the largest online beauty and skincare market in Southeast Asia
Insights

Indonesia boasts the largest online beauty and skincare market in Southeast Asia

by Jotham Lim

<h2>In the Southeast Asian online market, Indonesia boasts a significant presence in the beauty and personal care sector, characterized by a diverse...

E Commerce Beauty Skincare
74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
Insights

74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?

by Jotham Lim

1.Voice Volume: Refers to the total number of posts, that is, the sum of the number of posts containing the current keyword.

Outdoor Sports Consumer Insights Hiking & Camping
L&#039;Oreal Leads at CN¥ 5.34B While Mid-Tier Brands Surge +7.5% in China
Insights

L'Oreal Leads at CN¥ 5.34B While Mid-Tier Brands Surge +7.5% in China

by Jotham Lim

L'Oreal leads China's cosmetics at CN¥ 5.34B as mid-tier brands surge +7.5% YoY. La Mer posts +27.3% growth; Galenic achieves +204.5%.

Skincare Cosmetics brands
Cycling: E-Bikes are Becoming the New Favorite of the Middle Class in Europe and America
Insights

Cycling: E-Bikes are Becoming the New Favorite of the Middle Class in Europe and America

by Jotham Lim

Recently, high-priced cycling equipment has surged in popularity in Europe and America, particularly e-bikes, priced between $1,000 and $5,000. These...

Consumer Trends Cycling Outdoor Sports
Sugar Friends Full Satiate Explodes With Tens Of Millions In Sales, What Are The New Trends In Diabetic Staples?
Insights

Sugar Friends Full Satiate Explodes With Tens Of Millions In Sales, What Are The New Trends In Diabetic Staples?

by Jotham Lim

1. Over 90% of the diabetic population in China are type 2 diabetes patients, with causes largely related to diet. Adopting a low-carb diet is a...

Consumer Trends Diabetic Food Health Market
October Sales Growth Exceeds 500%, Fuping Persimmon Cakes&#039; Glamorous Turnaround
Insights

October Sales Growth Exceeds 500%, Fuping Persimmon Cakes' Glamorous Turnaround

by Jotham Lim

1. Moojing Market Intelligence + data shows that in October this year, more than 730,000 Fuping Persimmon Cakes were sold on mainstream e-commerce...

Agricultural Products E Commerce Regional Brands
China&#039;s CN¥ 56.8B Household Paper Market Surges on Volume Growth
Insights

China's CN¥ 56.8B Household Paper Market Surges on Volume Growth

by Jotham Lim

China's online household paper products market reaches CN¥ 56.8B in MAT2025 with +11.3% YoY growth as kitchen paper towels surge +45.6% and platform dynamics...

China consumer-goods household-paper

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