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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (109)

China's Health & Wellness Market Hits CN¥ 304.4B as Prevention Overtakes Treatment
Insights

China's Health & Wellness Market Hits CN¥ 304.4B as Prevention Overtakes Treatment

by Jotham Lim

China's online Health & Wellness market reached CN¥ 304.4 billion in 2025 (+15.8% YoY) as dietary supplements lead at CN¥ 124.5B and Douyin reshapes brand co...

China Dietary Supplements Health & Wellness
Cookware Booms +24.6% as Health Materials Rise
Insights

Cookware Booms +24.6% as Health Materials Rise

by Jotham Lim

China's cookware market hits CN¥ 22.19B (+24.6% YoY) as consumers demand uncoated, health-safe cooking materials.

China kitchen-appliances cookware
Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
Insights

Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge

by Jotham Lim

Market analysis of Food & Beverages in China. H2 2025 insights and trends.

food-beverages
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
Insights

Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories

by Jotham Lim

Market analysis of Food & Beverages in China. H2 2025 insights and trends.

food-beverages
China Home Appliance Sales Surge +25.3% to CN¥ 888B
Insights

China Home Appliance Sales Surge +25.3% to CN¥ 888B

by Jotham Lim

China's home appliance retail sales hit CN¥ 888.3 billion in 2025, up +25.3% YoY, as subsidies and online channels drive growth.

China Home Appliances
China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution
Insights

China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution

by Jotham Lim

Market analysis of Disposable Hygiene Products in China. H2 2025 insights and trends.

disposable-hygiene-products
China AI Toy Market Surged +427% in 2025: Emotional Companionship Redefines the Category
Insights

China AI Toy Market Surged +427% in 2025: Emotional Companionship Redefines the Category

by Jotham Lim

China AI toy sales hit CN¥ 740M (+427% YoY) in 2025. Trendy plush toys surged +1,466% as emotional companionship displaced robots.

Consumer Electronics Smart Devices Ai Toys
China 3C Electronics Market Exceeded CN¥ 1.1 Trillion in 2025
Insights

China 3C Electronics Market Exceeded CN¥ 1.1 Trillion in 2025

by Jotham Lim

China 3C electronics surpassed CN¥ 1.1T in 2025 (+18.5% YoY). Power bank regulations and AI toys reshape the market.

Consumer Electronics 3C Electronics Ai Toys
Haidilao's CN¥ 4.16B Loss Masked +43.7% Revenue Growth
Insights

Haidilao's CN¥ 4.16B Loss Masked +43.7% Revenue Growth

by Jotham Lim

Haidilao posted CN¥ 4.16 billion net loss in 2021 despite +43.7% revenue growth, driven by 276 store closures and restructuring charges.

China Food & Beverage hotpot

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