Articles by Jotham Lim (149)
Five Crafts Doubled Online in China: Four Moves for Brands
Five craft and hobby products grew 116% on three of China's largest marketplaces in the year to August 2026. Four recommendations for brands.
China Online Compact Camera Sales Grew 58%, Mostly on Price
Compact-camera sales on three of China's largest marketplaces grew 58% in the year to August 2026, mostly on price, while instant cameras held level.
China's Analog Bag Is a Journaling Bag, and Posts Tripled
Journals sold 5% more units on three of China's largest marketplaces in the year to August 2026, at 13% lower prices; journaling-bag posts tripled.
China Online Fuse-Bead Sales Hit CN¥ 1.57 Billion in a Year
Fuse-bead sales on three of China's largest marketplaces rose from CN¥ 81 million to CN¥ 1.57 billion in the year to August 2026, as crafts took off.
Fuse-Bead Posts Outnumber China's Digital Detox Talk 70 to 1
Chinese posts about fuse beads outnumbered posts about quitting the phone 70 to 1 in 2025-26, and on Douyin, we believe, that talk is mostly from parents.
China Online Beauty Growth Slows to 1.1%: Five Moves for H2
China's online beauty category grew 1.1% in January-July 2026 across three major marketplaces. Five recommendations for brands for H2 2026.
RED Carries 89.4% of China's Skincare Dupe Conversation
RED carried 89.4% of China's social conversation about skincare dupes in 2024-2025 but 19.9% of skincare talk. Where China's beauty conversation happens.
China Maternity Prep Supplies Grew 12.7% Online in H1 2026
Online sales of maternity prep supplies in China grew 12.7% to CN¥ 1.59 billion in H1 2026, as the average price rose 8.1% and volume 4.3%.
Anti-Acne Skincare Sales Grew 26.5% in China in H1 2026
Online sales of anti-acne skincare in China grew 26.5% in H1 2026 against −1.0% for all skincare, and face make-up grew 13.6%, led by setting spray.
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