Skip to main content
Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (103)

China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025
Insights

China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025

by Jotham Lim

China's AI hardware market reached CN¥ 2.39 billion in Q1 2025, with six of seven categories posting double- or triple-digit YoY growth.

China electronics ai-hardware
Tofu Seasonings: Social Media Recipes Drive Market Growth
Insights

Tofu Seasonings: Social Media Recipes Drive Market Growth

by Jotham Lim

China's tofu seasonings reach CN¥ 110.6M as social media recipes create breakout products on Douyin.

China seasonings tofu
Douyin Reshapes China's CN¥ 24.4B Seasonings Market
Insights

Douyin Reshapes China's CN¥ 24.4B Seasonings Market

by Jotham Lim

Douyin seasonings sales surge +46.8% to CN¥ 7.1B, approaching Taobao parity. BBQ seasoning grows +174.2%.

E Commerce China seasonings
Male Mood-Probiotic Share Surges to 44.5% in China
Insights

Male Mood-Probiotic Share Surges to 44.5% in China

by Jotham Lim

Male mood-probiotic discussion share surged to 44.5% as the category expands beyond its female-dominated niche.

China Probiotics Health & Wellness
China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge
Insights

China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge

by Jotham Lim

China's food e-commerce landscape shifts as content platforms triple share and health-driven categories surge +29% YoY.

China food-beverages ecommerce
China's Electrolyte Drinks Surge 8x to CN¥ 20.9B in Two Years
Insights

China's Electrolyte Drinks Surge 8x to CN¥ 20.9B in Two Years

by Jotham Lim

China's electrolyte drinks surge 8x in two years, expanding from fever recovery into everyday hydration across multiple beverage categories.

China beverages electrolyte-drinks
Deer Blood + Cordyceps Sales Surge +357.8% YoY
Insights

Deer Blood + Cordyceps Sales Surge +357.8% YoY

by Jotham Lim

Deer blood + cordyceps sales surged +357.8% YoY as post-pandemic health priorities reshape China's TCM market.

China dietary-supplements Health & Wellness
China's Cat Market: Domestic Brands Capture 62% of Sales
Insights

China's Cat Market: Domestic Brands Capture 62% of Sales

by Jotham Lim

China's online cat market reached CN¥ 46.75 billion with domestic brands now holding 62% of top-100 staple food revenue at +16.9% YoY growth.

China pet-products cat-food
Data-Driven Product Selection for China's Beverage Market
Insights

Data-Driven Product Selection for China's Beverage Market

by Jotham Lim

A four-stage data-driven methodology for identifying high-growth beverage opportunities in China's online market.

China food-beverages market-research

Need Deeper APAC Market Intelligence?

Our research team can provide custom data and analysis tailored to your business needs.