Articles by Jotham Lim (149)
Colour & Style 2024: China's Winter Wardrobe as Emotional Expression
In China's Autumn/Winter 2023/24 apparel season, colour and styling became emotional self-expression, led by Maillard brown and New Chinese style.
China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe
China's Autumn/Winter 2023/24 online apparel season neared CN¥600 billion, shaped by warming tech, styling and light outdoor wear, up 42.8% in buzz.
China Pet Staple Food 2026: Precision Nutrition Splits the Cat and Dog Playbooks
China's online pet staple food market hit CN¥ 29.51 billion in MAT 2025, with cat staple at CN¥ 20.81 billion, and cats and dogs buy nutrition differently.
Function + Natural: How China's Functional Food & Beverage Market Is Specialising
China's online functional food and beverage market hit CN¥ 78.8B in 2025 (+11.1% YoY) as benefit-led claims grew 59.9% and emotional-appeal snacks 30.9%.
Technical Trust Is the Bridge to Outdoor Premiumization
Durability, waterproofing, breathability, fit, comfort, and setup ease are the consumer proof points that help outdoor brands justify upgrades.
Camping Turns Outdoor Discovery Into Weekend Identity
Camping’s role in China’s outdoor market is recruitment: social scenes, family plans and beginner confidence turn lifestyle interest into first purchases.
Gummies, Drinks And Sachets Make Supplements Easier To Buy Again
Gummies, sachets, powders and drinks are making supplements easier to take and repeat in China's healthy-snacks market, driving format innovation and repeat.
Consumers Want Clearer Results, Better Taste And Better Value
Consumers are pushing China's health-snack brands for clearer results, better taste and stronger value, reshaping product formulation and positioning for 2026.
Southeast Asia Home Appliances 2026: Vietnam Runs Fragmented, Singapore Runs Concentrated
Southeast Asia's online appliance markets fall into two types: Vietnam is small-appliance led and fragmented, Singapore concentrated and premium.
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