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Jotham Lim

Jotham Lim

Marketing Manager

Jotham Lim Ee Chen is the Marketing Manager for Moojing Market Intelligence's global team. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (97)

Deer Blood + Cordyceps Sales Surge +357.8% YoY
Insights

Deer Blood + Cordyceps Sales Surge +357.8% YoY

by Jotham Lim

Deer blood + cordyceps sales surged +357.8% YoY as post-pandemic health priorities reshape China's TCM market.

China dietary-supplements Health & Wellness
China's Cat Market: Domestic Brands Capture 62% of Sales
Insights

China's Cat Market: Domestic Brands Capture 62% of Sales

by Jotham Lim

China's online cat market reached CN¥ 46.75 billion with domestic brands now holding 62% of top-100 staple food revenue at +16.9% YoY growth.

China pet-products cat-food
Data-Driven Product Selection for China's Beverage Market
Insights

Data-Driven Product Selection for China's Beverage Market

by Jotham Lim

A four-stage data-driven methodology for identifying high-growth beverage opportunities in China's online market.

China food-beverages market-research
Social Media Drives Sanitary Napkin Brand Discovery
Insights

Social Media Drives Sanitary Napkin Brand Discovery

by Jotham Lim

Sanitary napkin social media discussion surged +85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.

Social Media China feminine-hygiene
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
Insights

Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market

by Jotham Lim

freemore's +132.7% growth and sterilization-grade products reshaping China's CN¥ 16B sanitary napkin market as challenger brands displace incumbents.

China consumer-goods feminine-hygiene
China's CN¥ 13.9B Towel Market: Three Categories, Three Paths
Insights

China's CN¥ 13.9B Towel Market: Three Categories, Three Paths

by Jotham Lim

China's towel market splits three ways: wet wipes decline while cotton towels and wet toilet paper grow in Q4 2024.

E Commerce China towel-products
China's Disposable Products Market Q3 2024: A CN¥ 6.16B Category Pivots from Pandemic to Lifestyle
Insights

China's Disposable Products Market Q3 2024: A CN¥ 6.16B Category Pivots from Pandemic to Lifestyle

by Jotham Lim

China's disposable products market generated CN¥ 6.16B in Jan-Aug 2024 (-10.7% YoY), as the category shifts from pandemic-era protective equipment toward per...

China Market ecommerce disposable-products
China's Online Dermatological Drugs Market Hits CN¥ 5.69B as E-Prescriptions Reshape Channel Mix
Insights

China's Online Dermatological Drugs Market Hits CN¥ 5.69B as E-Prescriptions Reshape Channel Mix

by Jotham Lim

China's online dermatological drugs market reached CN¥ 5.69 billion in 2023. JD.com surges +50% YoY while Douyin OTC grows +98.5%, reshaping pharmaceutical e...

China dermatology pharmaceutical
China's Online Bedding Market Hits CN¥ 46 Billion in H1 2024: Price Polarization Reshapes Competition
Insights

China's Online Bedding Market Hits CN¥ 46 Billion in H1 2024: Price Polarization Reshapes Competition

by Jotham Lim

China's online bedding market grew +11.9% YoY to CN¥ 46.01 billion in H1 2024, with price polarization between value and premium segments reshaping competiti...

China Market ecommerce bedding-market

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