Articles by Jotham Lim (116)
China's CN¥ 56.8B Household Paper Market Surges on Volume Growth
China's online household paper products market reaches CN¥ 56.8B in MAT2025 with +11.3% YoY growth as kitchen paper towels surge +45.6% and platform dynamics...
China's Personal Care Market Surges +22.8% in H1 2025
Analysis of China's personal-care market in H1 2025: online sales trends, fast-growing sub-categories, brand movements and consumer-demand shifts from Moojing.
China's Personal Care Market Surges to CN¥ 117 Billion
China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.
No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth
China's no-makeup look trend dominated H1 2025 with 645K social mentions (+50% YoY). Skincare-makeup hybrids grew +94.3% as consumers reject fake refinement ...
428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China
Celebrity endorsement in China's razors and grooming market, H1 2025: how star power moves brand demand, plus category and consumer signals from Moojing.
China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth
China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.
China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better
China's fashion market reaches CN¥ 695.48B with volume down -14.7% and ASP up +16.2%, as outdoor apparel surges +21.5% YoY.
China's Anti-Aging Market Surges +30.3% as Body Care Explodes +284% YoY
China's anti-aging market reached CN¥ 65.49 billion (+30.3% YoY) in H1 2025. Body care explodes +284% as consumers expand beyond facial care. Collagen creams...
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