Articles by Jotham Lim (109)
China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better
China's fashion market reaches CN¥ 695.48B with volume down -14.7% and ASP up +16.2%, as outdoor apparel surges +21.5% YoY.
China's Anti-Aging Market Surges +30.3% as Body Care Explodes +284% YoY
China's anti-aging market reached CN¥ 65.49 billion (+30.3% YoY) in H1 2025. Body care explodes +284% as consumers expand beyond facial care. Collagen creams...
Treadmills, Exercise Bikes, Ellipticals: How AI and Apartment Living Are Reshaping China's Home Fitness Market
Market analysis of Home Appliances & Fitness Equipment in China. H1 2025 insights and trends.
Pet Owners, AI Workouts, and the Data Behind China's Home Appliance and Fitness Equipment Shift in H1 2025
Market analysis of Home Appliances & Fitness Equipment in China. H1 2025 insights and trends.
How Imperfect Baking Content Drove 2.5M Interactions in China
An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.
Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.
China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025
China's AI hardware market reached CN¥ 2.39 billion in Q1 2025, with six of seven categories posting double- or triple-digit YoY growth.
Tofu Seasonings: Social Media Recipes Drive Market Growth
China's tofu seasonings reach CN¥ 110.6M as social media recipes create breakout products on Douyin.
Douyin Reshapes China's CN¥ 24.4B Seasonings Market
Douyin seasonings sales surge +46.8% to CN¥ 7.1B, approaching Taobao parity. BBQ seasoning grows +174.2%.
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