Articles by Jotham Lim (97)
Pet Owners, AI Workouts, and the Data Behind China's Home Appliance and Fitness Equipment Shift in H1 2025
Market analysis of Home Appliances & Fitness Equipment in China. H1 2025 insights and trends.
How Imperfect Baking Content Drove 2.5M Interactions in China
An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.
Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.
China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025
China's AI hardware market reached CN¥ 2.39 billion in Q1 2025, with six of seven categories posting double- or triple-digit YoY growth.
Tofu Seasonings: Social Media Recipes Drive Market Growth
China's tofu seasonings reach CN¥ 110.6M as social media recipes create breakout products on Douyin.
Douyin Reshapes China's CN¥ 24.4B Seasonings Market
Douyin seasonings sales surge +46.8% to CN¥ 7.1B, approaching Taobao parity. BBQ seasoning grows +174.2%.
Male Mood-Probiotic Share Surges to 44.5% in China
Male mood-probiotic discussion share surged to 44.5% as the category expands beyond its female-dominated niche.
China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge
China's food e-commerce landscape shifts as content platforms triple share and health-driven categories surge +29% YoY.
China's Electrolyte Drinks Surge 8x to CN¥ 20.9B in Two Years
China's electrolyte drinks surge 8x in two years, expanding from fever recovery into everyday hydration across multiple beverage categories.
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