Articles by Jotham Lim (103)
No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth
China's no-makeup look trend dominated H1 2025 with 645K social mentions (+50% YoY). Skincare-makeup hybrids grew +94.3% as consumers reject fake refinement ...
China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth
China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.
428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China
Market analysis of Razors & Personal Grooming in China. H1 2025 insights and trends.
China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better
China's fashion market reaches CN¥ 695.48B with volume down -14.7% and ASP up +16.2%, as outdoor apparel surges +21.5% YoY.
China's Anti-Aging Market Surges +30.3% as Body Care Explodes +284% YoY
China's anti-aging market reached CN¥ 65.49 billion (+30.3% YoY) in H1 2025. Body care explodes +284% as consumers expand beyond facial care. Collagen creams...
Treadmills, Exercise Bikes, Ellipticals: How AI and Apartment Living Are Reshaping China's Home Fitness Market
Market analysis of Home Appliances & Fitness Equipment in China. H1 2025 insights and trends.
Pet Owners, AI Workouts, and the Data Behind China's Home Appliance and Fitness Equipment Shift in H1 2025
Market analysis of Home Appliances & Fitness Equipment in China. H1 2025 insights and trends.
How Imperfect Baking Content Drove 2.5M Interactions in China
An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.
Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.
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