Articles by Jotham Lim (109)
Sugar Friends Full Satiate Explodes With Tens Of Millions In Sales, What Are The New Trends In Diabetic Staples?
1. Over 90% of the diabetic population in China are type 2 diabetes patients, with causes largely related to diet. Adopting a low-carb diet is a...
October Sales Growth Exceeds 500%, Fuping Persimmon Cakes' Glamorous Turnaround
1. Moojing Market Intelligence + data shows that in October this year, more than 730,000 Fuping Persimmon Cakes were sold on mainstream e-commerce...
China's CN¥ 56.8B Household Paper Market Surges on Volume Growth
China's online household paper products market reaches CN¥ 56.8B in MAT2025 with +11.3% YoY growth as kitchen paper towels surge +45.6% and platform dynamics...
China's Personal Care Market Surges +22.8% in H1 2025
Market analysis of Personal Care in China. H1 2025 insights and trends.
China's Personal Care Market Surges to CN¥ 117 Billion
China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.
No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth
China's no-makeup look trend dominated H1 2025 with 645K social mentions (+50% YoY). Skincare-makeup hybrids grew +94.3% as consumers reject fake refinement ...
China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth
China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.
428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China
Market analysis of Razors & Personal Grooming in China. H1 2025 insights and trends.
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