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Jotham Lim

Jotham Lim

Head of Global Marketing

Jotham Lim Ee Chen is Head of Global Marketing at Moojing Market Intelligence. He leads content strategy and market communications, translating complex APAC e-commerce data into actionable insights for international brands and retailers.

Articles by Jotham Lim (149)

Expectant parents choosing baby clothes in a shop, as China's online maternity and baby prices rose 6.5% in H1 2026
Insights

China Maternity & Baby Prices Rose 6.5% Online in H1 2026

by Jotham Lim

The average online price of maternity and baby products in China rose 6.5% to CN¥ 91.0 in H1 2026, as sales reached CN¥ 119.28 billion on fewer items.

Mother & Baby Market Sizing
China online health and wellness sales rose 9.5% to CN¥ 63.3 billion in H1 2026
Insights

China Online Health & Wellness Sales Rose 9.5% in H1 2026

by Jotham Lim

Online health and wellness sales on mainstream e-commerce platforms in China reached CN¥ 63.3 billion in H1 2026, +9.5%, on about 380 million units.

Health & Wellness Market Sizing
China's online high-protein snack sales grew 14.1% in H1 2026
Insights

China Online High-Protein Snack Sales Grew 14.1% in H1 2026

by Jotham Lim

China's online high-protein snack sales grew 14.1% to CN¥ 6.75 billion in H1 2026, and emotional claims led five snack selling-point dimensions, at 30.9%.

Food & Beverage Health & Wellness Brand Strategy
China online snack sales rose 9.5% in H1 2026 as volume fell
Insights

China Online Snack Sales Rose 9.5% in H1 2026 as Volume Fell

by Jotham Lim

China's online snack sales rose 9.5% to CN¥ 71.99 billion in H1 2026 while volume fell 5.2%, as price, product mix and healthier hero products led growth.

Food & Beverage Household & FMCG
China online food and beverage sales rose 5.1% in H1 2026
Insights

China Online Food & Beverage Sales Rose 5.1% in H1 2026

by Jotham Lim

China's online food and beverage sales rose 5.1% to CN¥ 304.57 billion in H1 2026, while volume grew 3.8%, so value ran ahead of volume.

Food & Beverage Household & FMCG Market Sizing
Where the Money Actually Is in the US and UK Hairdryer Market
Insights

Where the Money Actually Is in the US and UK Hairdryer Market

by Jotham Lim

Entry hairdryers are 62.0% of US listings but 39.1% of revenue. Where the money sits in an $889M US and $127M UK category, and what it means for entry.

Personal Care Global United States
Drinks and Beer: China's 2026 World Cup Match Nights
Insights

Drinks and Beer: China's 2026 World Cup Match Nights

by Jotham Lim

Chinese fans stocked up on drinks before the June 2026 World Cup kickoff: energy and functional drinks rose 74% from April to June to CN¥75.5M.

Food & Beverage China Seasonal & Festival
The No-Install AC: Cheap Niche at Home, Premium Hit Abroad
Insights

The No-Install AC: Cheap Niche at Home, Premium Hit Abroad

by Jotham Lim

The no-install AC is a cheap domestic niche, yet the same concept, Midea's PortaSplit, sells as a premium hit in Europe.

Home Appliances
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
Insights

Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025

by Jotham Lim

China's 2025 back-to-school season: subsidies of up to 15% pulled forward a campus 3C upgrade, and February laptop spend ran 12% above Double 11 2024.

China Consumer Trends Seasonal & Festival

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