Average Online Price of PDRN Skincare in China Fell 40%

The average price per unit of PDRN skincare sold across three of China's largest marketplaces fell 40% in a year, from CN¥ 259 to CN¥ 155, according to Moojing Market Intelligence, as cheaper products spread and units sold rose about eightfold. This is a combined average, which mostly describes the marketplace that carried about four-fifths of sales.

This article covers the third chapter of the full report, China's Online Sales of PDRN Skincare 2023–2026, which looks at where PDRN sells in the price range, which products took the sales and which brands sold them.

Key figures

• CN¥ 155: average price per unit sold across three marketplaces, down from CN¥ 259 a year earlier
• 55% to 30%: products priced CN¥ 200 to 399 as a share of PDRN sales, on the two marketplaces measured in both years
• 2% to 19%: products under CN¥ 100, on the same two marketplaces
• About three-fifths: the latest year's sales taken by brands with no PDRN sales on a marketplace a year earlier

Method and scope: online sales across three of China's largest marketplaces, modelled from observed listings and prices, from Moojing Market Intelligence; not the total market, because physical stores, clinics and several other marketplaces are not included. Price bands cover all three marketplaces in the latest year and two of them a year earlier, and some figures below therefore cover two marketplaces, as stated. Best sellers are the 100 listings selling the most units on each marketplace in each period. "The latest year" is October 2025 to September 2026.

Which PDRN price ranges are losing share in China?#

Products priced CN¥ 200 to 399 lost share quickly. On the two marketplaces measured in both years, which carry about nine-tenths of PDRN sales, they fell from 55% to 30% of sales, while products under CN¥ 100 rose from 2% to 19%. Across all three marketplaces in the latest year, 56% of PDRN sales came from products priced CN¥ 100 to 399, against 38% of skincare, so PDRN still sells more in the middle of the market than skincare does, and less at either end.

Exhibit 3. Source: Moojing Market Intelligence, observed marketplace data, share of sales by the price band of each listing, PDRN-titled skincare and all skincare in the same categories, October 2024 to September 2025 and October 2025 to September 2026. The left panel covers all three marketplaces. The right panel covers the two marketplaces measured by price band in both years, which carry about nine-tenths of PDRN sales in each year. Figures are rounded. Not the total market.

For how to read a category this way, see our note on price band analysis.

Are prices falling within each type of PDRN product?#

Among the best sellers, prices fell within each of the three main types of product, so we believe the fall comes mostly from cheaper products of the same kind. The price per unit sold fell from CN¥ 265 to CN¥ 152 for serums, from CN¥ 263 to CN¥ 143 for masks and from CN¥ 200 to CN¥ 84 for eye products. At the earlier year's prices the new mix of products would have lowered the best sellers' average by about 6%, against the 50% it actually fell.

Masks overtook serums over the same year. Serums and ampoules fell from 62% to 35% of best sellers' sales, while masks rose from 30% to 40% and eye products from 4% to 17%.

Exhibit 4. Source: Moojing Market Intelligence, observed marketplace data across three of China's largest marketplaces, the 100 best-selling PDRN listings by units on each marketplace in each period, shares of their combined sales, October 2024 to September 2025 and October 2025 to September 2026. Product type is read from each listing's title. Listed price is the price shown on the listing. Shares under 3% are not labelled. Not the total market.

Is the top of the PDRN price range growing?#

Sales at CN¥ 400 and over rose about fivefold on the two marketplaces measured in both years, from CN¥ 90 million to CN¥ 460 million, in line with the market there, but gift sets carried much of that rise. Among the listings with the largest sales on those two marketplaces, which cover less of the market in the latest year, gift sets rose from 5% to 40% of sales in this range. Sales of single products at this price rose about two and a half times, to about CN¥ 182 million, so some buyers still pay a high price for one product, and we would not read the top of the range as proof that buyers are splurging.

Imported products made up about 30% of sales in this range on the largest marketplace, against about 1% below CN¥ 200. Only 3% of sales at this price came from listings naming salmon, against 34% a year earlier, so at this price the source is rarely what titles sell on.

Exhibit 5. Source: Moojing Market Intelligence, observed marketplace data across two of China's largest marketplaces, the 200 PDRN listings with the largest sales on each, shares of their sales in each price range, October 2025 to September 2026. These listings cover about three-quarters of the two marketplaces' sales. Clinic words and gift sets are read from titles, and salmon from titles and filed names. Imported is from filing numbers on one marketplace. Not the total market.

Which brands are selling PDRN skincare in China?#

The number of brands with sales of PDRN-titled skincare rose on all three marketplaces, and brands with no PDRN sales on a marketplace a year earlier took about three-fifths of the latest year's sales. Those newcomers include established skincare brands launching PDRN as well as new names, and a brand already selling PDRN on one marketplace counts as a newcomer on another. Sales have also become less concentrated among the largest brands on all three marketplaces.

The sales behind these prices are in China's online PDRN skincare sales, what titles say in our article on salmon and clinic words, and our advice on price in four moves for brands. The price tables and method are in the full report.