Jianai Yogurt
2.3 percentage point market share gain through precise category insights
The Challenge
In the premium chilled yogurt market, Jianai faced fierce homogeneous competition from brands like Classy Kiss, Wudao, and Lechun. The company also lacked precise data on niche segments such as children's milk, A2 milk, and flavored milk, creating blind spots in new product development.
A turning point came when a senior finance leader discovered a significant gap between internal data and external market realities, making it clear that reliable third-party data was essential to calibrate strategic decisions across pricing, product development, and channel management.
The MooJing Solution
MooJing granted Jianai access to chilled yogurt and chilled milk categories in Analytics+ and built a daily monitoring dashboard to track real-time price changes and sales fluctuations of core competitors. E-commerce Listening was layered on to analyze competitor reviews and identify consumer price sensitivity thresholds.
When the product team planned to enter children's milk, MooJing delivered market size validation across three major platforms within 24 hours, deep competitor analysis, and consumer demand mining that revealed parents cared most about nutritional fortification and sugar-free positioning.
MooJing also resolved a critical data integrity issue: when the finance team discovered a discrepancy between JD.com data and MooJing's figures, the support team traced the cause within two hours to a platform category restructuring.
The Results
By adjusting promotional cadence based on competitive intelligence, Jianai's market share in JD.com's chilled yogurt category increased by 2.3 percentage points within six months.
The children's milk product, repositioned around "no added sugar plus nutritional fortification" based on consumer insight data, entered the top 5 in Tmall's children's milk subcategory in its first month after launch.
Data accuracy improved to over 98%, saving approximately 15% in excess inventory costs through better supply chain planning.
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