Liby

Liby deployed a combination of MooJing's Analytics+, E-commerce Listening, and Social Listening products to identify untapped market segments and diagnose underperforming products. For new product discovery, the team used Analytics+ to scan subcategory growth rates across e-commerce platforms, then cross-referenced findings with Social Listening data from Xiaohongshu and Douyin to validate real consumer demand signals.

For the laundry pods challenge, Liby built a custom consumer awareness journey framework using E-commerce Listening and Social Listening data. Sentiment analysis of reviews revealed that the primary conversion blockers were high perceived unit price and doubts about cleaning effectiveness. The analysis also identified three audience segments with the highest pod acceptance: business travelers, renters, and parents with young children. These insights drove a complete overhaul of the marketing strategy, shifting messaging from "convenience" to "just 0.8 yuan per wash" and reallocating 70% of the media budget to travel apps, parenting communities, and rental platforms.

For the Southeast Asia expansion, Liby used MooJing's Oversea module and Business Analysis Reports to compare the laundry markets of Indonesia, Vietnam, Thailand, and the Philippines across Lazada and Shopee. The analysis revealed that while Indonesia had the largest market, Vietnam offered the fastest growth at 65% annually with low local brand concentration.

Using Analytics+ to scan subcategories, Liby discovered that the underwear laundry detergent segment was growing at 185% annually -- eight times the overall category rate -- with no dominant brand. After validating consumer pain points through 50,000+ e-commerce reviews, Liby launched a specialized underwear detergent within three months. Within six months, the product captured 23% of the segment to become the category leader, with average order value 40% higher and gross margin 15 percentage points above standard laundry detergent.

The laundry pods relaunch delivered a 130% increase in conversion rate and a 45% reduction in cost per acquisition within three months, establishing Liby as the leader in the "travel laundry expert" niche.

For international expansion, Liby chose Vietnam as its first market and launched a "Herbal Essence" laundry detergent series targeting urban women aged 25-35 in Hanoi and Ho Chi Minh City. The company achieved 3% online market share within nine months and saved approximately 20 million yuan compared to the originally planned multi-country simultaneous rollout.